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Page 1: Whale Case Study
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STAND OUT IN THE CROWD

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NOT FOR PROFIT ORGANISATIONS

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HOW PROFESSIONAL DO YOUR SERVICES LOOK?

p r o f e s s i o n a l f i n a n c e s e r v i c e s

PILGRIM

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.

s ubh e ad ingDuis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum.

Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo

T I T L E

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.

Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum.

Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.

PILGRIM

PILGRIM

PILGRIM

We would like to

take this opportunity

to thank you for your

support during 2007.

We’ve enjoyed another

successful year and are now

looking forward to building on

our achievements in 2008.

We are developing an e-shot

system as a cost effective and easy

method for regular contact and

hope that you will find the content

both up to the minute and

informative.

Finally, we look forward to being

of service to you in 2008 and

from all at PHP we would like

to wish you a happy and

prosperous new year.

C O R P O R AT E I N S U R A N C E B R O K E R S

& R I S K M A N A G E R S

PETERHATTERSLEY &

PARTNERS

LIMITED

HAPPY CHRISTMAS FROM

PETER HATTERSLEY & PARTNERS

0161 777 9160 www.phpl.co.uk

Page 9: Whale Case Study

INSURANCE, LAW, ACCOUNTANCY, RECRUITMENT... WITH SERVICES IT IS OFTEN DIFFICULT FOR CUSTOMERS TO HAVE A TANGIBLE EXPERIENCE OF YOUR BRAND. Whale can provide you with modern corporate imagery and materials that engage and endear your customers from their first impression to form lasting relationships. Both online and offline communications are tools which can be utilised to great effect in service industries, keeping you in touch with your customers.

DIRECTOR PROFILES

Phil Laycock MCIBSE FFB

Director

• 9 years in the finance sector dealing with developers and occupiers

• 13 years experience of Executive recruitment within the Property & Construction

sector

• Prior to Laycock Williams has held Director roles with ESA (Executive Selection

Associates), MC2 and Hays Executive

• Has worked across a wide range of sectors within the industry

• A member of CIBSE, fbe and the Worshipful Co. of Constructors

• Chairman of the Forum for the Built Environment (fbe) since 2005

Richard Williams BSc Hons FFB

Director

• Earned an Honours degree in Urban Estates Management

• 6 years as a Commercial Property agent with Edward Symmons and CB Hillier

Parker

• 8 years recruitment experience in the Property sector

• Prior to Laycock Williams was a Director of Macdonald and Company

• Fellow of the fbe

David Jennings

Chairman

• Chairman of Movers and Shakers property networking forum (founded in 1996)

with over

300 corporate members in London and the South East

• Managing Director of Business Vantage (founded in 1996)

Our offices

Manchester office

3000 Aviator Way, Manchester, M22 5TG

Tel: 0161 266 1019

Fax: 0161 266 1001

London office

271 Regent Street, London, W1B 2ES

Tel: 0203 178 6730

Fax: 0203 178 6731

Contact details

Phil

Email: [email protected]

Mobile: 07912 367656

Richard

Email: [email protected]

Mobile: 07703 259479

David

Email: [email protected]

Mobile: 07973 613063

Check out our new website...

www.laycockwilliams.com

SEARCH

SELECTION

CONSULTING

CANDIDATESSERVICES

ABOUTUS

LW

LAYCOCKWILLIAMS

E X E C U T I V E R E C R U I T M E N T

WHY WE ARE DIFFERENT

HOME

SERVICES TESTIMONIALS

ABOUT USJOBS LINKS SITE MAP CONTACT

W E L L C O N N E C T E D

0844 800 0822

Expertise is provided for the recruitment of quality candidates

attracting salaries in excess of £50,000 pa. The right solution

will be offered depending on each individual requirement.

Search - Our Headhunting/Search service is a highly focused

way of finding senior executives or those individuals with rare

skill sets within the property and construction world.

Selection - A dedicated consultant will undertake an

advertised campaign with or without your logo, interviewing all

appropriate respondents and preparing a shortlist for

presentation.

Consulting – We also offer services such as recruitment

strategies, internal candidate assessments, known candidate

approaching, behavioural/psychometric testing and salary

benchmarking.

Candidates - We are always on the look-out for talented

professionals with a successful track record. We offer

pro-active job searches, CV and salary advice.

LWLAYCOCKWILLIAMSE X E C U T I V E R E C R U I T M E N T WHY WE ARE DIFFERENTHOME

SERVICES TESTIMONIALSABOUT US JOBS LINKS SITE MAP CONTACT

W E L L C O N N E C T E D0844 800 0822

PROPERTYCONSTRUCTION

INTERNATIONAL PUBLIC SECTOR

ABOUTUS

SECTORSLaycock Williams is a specialist executive recruitment provider to the Real Estate industry recruiting for all key professionals across the property and construction sectors worldwide. Property – Our Property team recruits for a variety of clients

including developers, property companies, funds, corporate occupiers, retailers, house builders, private practices and all areas of facilities management.Construction – Phil’s wording to cover the next four lines. Phil’s wording to cover the next four lines. Phil’s wording to cover the next four lines. Phil’s wording to cover the next four lines. Phil’s wording to cover the next four lines.International – We have international capability within our

Property and Construction teams.Public Sector – We recruit across the whole of the public sector including central government agencies such as healthcare/education/transport/defence, local authorities, regeneration agencies, housing associations and trusts.

SERVICES

JOBS

JOIN US

LW

LAYCOCKWILLIAMS

E X E C U T I V E R E C R U I T M E N T

SERVICES

HOME

SECTORS TESTIMONIALS

ABOUT US JOBS LINKS SITE MAP CONTACT

W E L L C O N N E C T E D

0844 800 0822

KEY WORDS

In today’s market supply and demand definitely favours the candidates ie: there

are more vacancies than candidates and whilst employers still have some choice

in terms of selecting people for their organisation those that appear more

attractive and can sell themselves well are likely to have more choice.

ABOUTUS

SECTORS

WHAT CAN I DO TO

MAKE MY BUSINESS

MORE ATTRACTIVE

TO STAFF?

0844 800 0822

LWLAYCOCKWILLIAMSE X E C U T I V E R E C R U I T M E N T

NEWSLETTER

Spring 2008

WELL CONNECTED0844 800 0822

PROPERTY CONSTRUCTION

PUBLIC SECTOR

Laycock Williams is an Executive Recruitment consultancy specialising in the recruitment of middle and senior management personnel within the Property and

Construction sectors across the UK and Europe.

THE PEOPLE CHALLENGEFor most organisations, attracting and retaining the right people is critical to the long-term success of the business and central to its ability to grow, to create value and meet stakeholder expectations.

Understanding how to attract talent with the right skills and attributes to build successful teams is at the core of most HR strategies.

All employers compete in a “relatively small talent pool” often failing to meet their expectations and often having to compromise on quality to meet resourcing demands. In some cases, there is a need for lateral thinking to identify an individual who at first sight is not an obvious fit but who has the core qualities and skill-sets to make the transition to fulfil a key role.

From a recruitment consultants perspective understanding the employer organisation, its vision, ethos, ambitions and character; having a good insight into its potential, areas of opportunity and growth; understanding its business model, markets and customers; how the organisation is perceived to potential employees are all key factors that contribute to identifying and securing the right people.

For all sorts of reasons, most recruitment consultancies fail to invest sufficient time in understanding their clients and as a result when it comes to the crunch, opportunities and deadlines are missed!

Laycock Williams does things differently. We bring a far more intelligent approach to recruitment.

We are focused on two key business sectors Property and Construction and we engage with our clients with the aim of gaining a thorough understanding of their business, their aspirations, and their issues and through a close “partner style” relationship we deliver better people. Our approach is professional, proactive, transparent and committed.

Our aim is simple; to be more strategic, to deliver more effective solutions and to manage and deliver people in line with the operational plan, underpinned with a thorough recruitment selection process.

The company is co-founded by Phil Laycock and Richard Williams

INTERNATIONAL

DEVELOPING SUCCESS THROUGH PEOPLE

as-pire - To have a great ambition or

ultimate goal; desire strongly.

What’s your business goal?

Ours ? To help you achieve this!

Page 10: Whale Case Study

0161 236 5395www.whalemarketing.co.uk

HOW DO YOU MAINTAIN YOUR CUSTOMER RELATIONSHIPS?CASE STUDY:CLIENT: PilkingtonGlobal Glass Manufacturer

BACKGROUND:Pilkington has a strong customer base with whom it regularly needs to communicate, to provide information on new products and developments and ensure positive relationships are maintained.

TASK:Co-ordinate & manage new product roadshows, customer events, internal sales conferences and key account customer support. Develop themes for events,Create an environment and materials to reinforce key messages to support business objectives and build brand profile.RESULTS:Customers signed up to distribute new products at events on the day, with further take up after the event and increased product sales within 3 months of launch. Customers expressed increased satisfaction in annual feedback surveys, with excellent feedback from delegate questionnaires at internal sales conferences. Brand profile maintained within key target sectors.

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edisnIedistuO

Pilkington Optiwhite™

(outer pane)

Argon gas �llingor air �lling with

warm edge spacer

Pilkington K Glass ™

(inner pane)

Spacer bar

Cross section Pilkington energiKare™ unit

Page 13: Whale Case Study

INDEPENDENT GLASS IS A LEADING SPECIALIST GLASS MANUFACTURER AND SUPPLIER

OF GLASS FOR ALMOST EVERY SAFETY, SECURITY, VISUAL AND

FUNCTIONAL APPLICATION.With many years of glass processing experience, we can put toughened, laminated, double glazing or even colour screen printed products to work for you. Being truly independent, we are able to offer unbiased advice on the best product for your application. No matter how diverse the end use, how difficult the design brief or specifications, we deliver solutions that work every time.

As one of the UK's largest independent toughened glass manufacturers and glass merchants, we transport throughout the UK and worldwide. Our customers come from a range of different industries - automotive, bus and coach, rail, plant, marine, furniture, architectural and the domestic market - from multinationals to local trade.

With a product range that encompasses toughened and laminated products for the safety and security market and factories in Glasgow and Mansfield, we process over 400 tonnes of glass every week . In addition we have access to the most diverse range of glass products in the UK, from domestic picture glass to specialist fire glasses, many of which are held in stock. We also specialise in a range of additional processes such as cutting, polishing, bevelling and drilling.

Page 14: Whale Case Study

SUPPORT YOUR BRAND IN STYLE

PRESS INFORMATION

Page 15: Whale Case Study

Raised and Fielded doors

Raised and fielded doors have been in decline for a number of

years and kitchen retailers therefore rushed to discontinue many

models. This is about to change.

Raised and fielded doors are making a comeback, either as

traditional styled Victorian or Georgian doors, in subtle colours

such as light greens, blues and greys. Much of this is inspired by

the demand for colour palettes from these eras, made popular

by paint experts Farrow and Ball and other mainstream paint

manufacturers.

More surprisingly, the traditional design of raised and fielded

doors is making a comeback with a contemporary twist. New

styles, such as Magnet’s forthcoming Seattle range (pictured

below) being released in January 2008, have wider stiles and rails,

with a much shallower centre panel.

This more contemporary style also does away with the internal

and external moulded profiles, which its traditional predecessors

often incorporated.

label

The new style of raised and fielded door features in Magnet’s new Seattle range being launched in 2008.

A new type of stepped panel slab door

being introduced by Magnet in 2008.

Slab doorsThe slab door has long been the most dominant door style for

contemporary kitchens, whether in a gloss white or gloss colour,

or in a timber decor such as maple, beech and oak.

This door style faces a new challenge in the form of the stepped

panel design. This style has been influenced by the 1920’s Cubism

movement. The stepped panel design offers a true alternative to

the customer who wants a contemporary kitchen, but feels that

a slab is too plain. It works well with timber decors, where the

alternating grain direction of the centre panel and the doorframe

gives a very visually striking look.

Sliding doors

The commonly hinged kitchen cabinet is about to face a serious

challenge from the past with the re-emergence of sliding doors,

which were popular in the 1960s. With dramatically improved

runner and sliding mechanisms these will both provide a great

new look and are very functional.

Sliding doors will either feature in individual cabinets or on a

much larger scale to conceal large elements of the kitchen.

24/9/07 2:55:56 pm

Here at Magnet, we’ve scoured our notebooks from the hottest worldwide home interiors shows we’ve visited this year; coerced our product team and designers to divulge their views on the hottest kitchen trends around the corner; and we’re giving you a sneaky peak of what we’ve got coming up in 2008 and beyond in, this, the third annual Magnet Trends Report. This year our report is even bigger and better than before. To widen the information we can offer you, we’ve added expert comment from some of our partner appliance brands, along with interiors expert Andrea Maflin and Magnet consultant Naomi Cleaver, who have all provided their thoughts on what’s going to happen in kitchens in 2008.

Anjum Ahmed, Magnet’s Product & Marketing Director

FOREWORD

REPORT CONTRIBUTORS

The kitchen has continued to be the focal point of the home and, as a result, the average cost of a kitchen has risen, on average, by 10% in the past five years. Even in the past 12 months, homeowners are prepared to invest more than ever before to ensure the look, design and quality of their kitchen is of the highest standard.

This supports a prevailing view that consumers are spending more time in the kitchen and have an increased desire to bring top-level experiences into their domestic domain – or as trend experts trendwatching.com like to term it – creating INSPERIENCES.

SO WHAT HAPPENED IN KITCHENS IN 2007?

So what are kitchen trends? Trends are not to be confused with fads. Fads are fleeting, often over-hyped and usually appeal to a specific or limited customer base. A trend, however, takes longer to build and often represents a significant change or shift in the market. It also appeals to a much wider group or types of customers. That’s what we’re interested in.

So why can Magnet talk about trends? Well, as one of the UK’s largest kitchen retailers with almost 170 stores nationwide, and as part of Nobia, Europe’s largest kitchen group, Magnet not only monitors what consumers are buying, we can predict and even shape what they will demand in the future. We continually strive to bring the latest fashions to the high street to make the hottest looks accessible to all. Many of the new kitchens we’re introducing in 2008 are the labour of three years of research, to ensure they become best sellers not fads. We’re confident they will. Anjum Ahmed

TV design guruNaomi Cleaver Brand and Marketing Manager,Electrolux, Dawn Stockell

Group Product Manager,Miele, Neil Pooley,

Interiors expertAndrea Maflin

During the past few years, kitchen units have (and will continue to) evolved to meet the needs of kitchen lifestyles. They now include media units, which house plasma TVs and integrated built in radios. Planning in a coffee maker and a wine cooler into kitchens is almost as important as a dishwasher. Even kitchen appliances now incorporate entertainment features, such as fridges with integrated TVs and refreshment centres offering instant ice and water. The flip down TV, made popular by Magnet, is here to stay and not only are the screens getting bigger, they are incorporating digital tuners and i-pod docking stations. Asking ‘What happens in your kitchen?’ is more relevant than ever and will continue to shape kitchen design for a long time to come. In terms of kitchen designs, Magnet’s top 10 best sellers have

remained pretty steady this year, although our new kitchens for 2007 have proved extremely popular. Walnut is now at number eight, challenging the ever-popular lighter wood finishes.

In built kitchen gadgets, like this flip down TV/DVD, help to create the kitchen as the hub of the home.

Magnet’s walnut kitchen is now the eighth best seller.Magnet_Brochure_240907.indd 2-3

24/9/07 2:55:38 pm

What happensin your kitchen?

Magnet_Brochure_240907.indd 1

24/9/07 2:55:33 pm

STRONG BRANDS CAN BE ENHANCED AND SUPPORTED BY SALES MATERIALS AND PRESS PACKS THAT CREATE A BUZZ ABOUT YOUR PRODUCTS AND SERVICES. In addition, events can add an extra element to your promotional campaigns ensuring

your key messages reach their target audience and make a lasting impression.

Page 16: Whale Case Study

PROMOTIONS AND PACKAGING THAT TASTE GOOD!

REALcampaign for

MENREALcampaign for

MEN

Each blue cheese must pass the following initiation rules before entering the Stilton family:

• Stilton must be born and raised in Derbyshire,

Nottinghamshire or Leicestershire.• Stilton is created from the finest ingredients including

locally produced pasteurised milk.• Stilton must be raised in the traditional cylindrical

shape, a trait passed down generation to generation.

• Stilton must be nurtured to form its own natural coat.

• Stilton must not be pressed!• Stilton may only be produced in one of seven licensed

dairies – Colston Bassett, Cropwell Bishop, Dairy Crest

Hartington, Long Clawson, Tuxford & Tebbutt, Quenby Hall

and Websters.• Stilton must have the famous blue blood running

through its veins.

ith millions of people enjoying Blue Stilton cheese across the globe, it is often

forgotten that the King of English Cheese’s family routes originate and still

exist in the centre of England. First made in the early 18th century in and

around the town of Melton Mowbray this world famous blue cheese takes its

name from the village of Stilton itself, located about 80 miles north of

London on the Great North Road.

The blue cheese was originally created by Mrs Frances Pawlett of

Wymondham, just outside Melton Mowbray in Leicestershire. In turn, Mrs

Pawlett then supplied the cheese to an east midlands entrepreneur, Cooper

Thornhill, who owned several coaching inns in the village of Stilton, including

The Bell Inn. He sold it to passing travellers as well as trading it up and down

the Great North Road. It became known as cheese from Stilton and ultimately

Blue Stilton cheese, even though it has never been made in the village.

Today, Stilton is Britain’s favourite blue cheese – selling more than all the other

blue cheeses put together. Over 1 million Blue Stilton cheeses are made each

year with 10% of output being exported to 40 countries worldwide. With the

globalisation of the Stilton name, it still remains true to its family routes and is

produced fundamentality as it was in the 1700’s. Blue Stilton cheese and White

Stilton cheese have the status of Protected Designations of Origin (PDO)

granted by the EU in 1996. Stilton has its own Certification Trademark and

EU Protected Destination of Origin status, enabling the Stilton Cheese

Makers’ Association (SCMA) to preserve Stilton’s unique character.

15,000 Locally Grazed Cows

138 Local Farms

7 Dairies

29 Graders

Derbyshire Nottinghamshire Leicestershire

Colston Bassett Cropwell Bishop Dairy Crest HartingtonLong ClawsonTuxford & Tebbutt Quenby Hall Websters

For more information on Stilton Cheese and recipe ideas, please log on to stiltoncheese.com

W

StiltonThe King Of English Cheese

Day 1• Cows from local farms are milked• Milk transported to Stilton Dairies• Milk is tested and pumped into refrigerated silosDay 2

• Milk pumped from silo to the pasteuriser• Once pasteurised, milk is poured into the cheese vats where the starter

cultures & magical blue mould are added along with the renneting agent

• Curds are allowed to form and are then cut to release some of the whey

• Curds and whey are then transferred to the cooling tables where they are left

over night

Day 3 • Curds are cut to release more whey, then milled, salted and placed into

hoops (cylindrical moulds)• The cheeses are then stored and turned top to bottom every day for five days

to facilitate further drainageDay 7 • Hoops are removed and the coat of each cheese is smoothed to prevent air

entering the body of the cheese. • The cheeses are then transferred to another store where they are turned

regularly for 5-6 weeks

Day 35• Cheeses are pierced with stainless steel needles to allow air to enter the body

of the cheese, activating the mould and commencing the magical veining

process• The veins develop in the tiny cracks and fissures of the open textured cheeses

• Cheeses are regularly tested by graders, who are specially trained to monitor

the development of each individual cheese. Only those cheeses worthy of the

name will be labelled as Blue Stilton CheeseDay 56 – Onwards • Cheeses are fully matured with a full coat and blue veining distributed evenly

throughout. The cheeses are now officially Stilton and ready for despatch

TIMELINE

STILTON GRADEREach dairy has its own secret recipe and method of production ensuring a distinct and unique flavour.

STILTON FARMER Local farmers have played a vital role in the production of Stilton for centuries and will continue to do so forever. Only milk produced in the 3 counties can be used.

STILTONTreeFamily

STILTON - THE KING OF CHEESE

Page 17: Whale Case Study

HOW DO YOU ENSURE YOUR PRODUCT STANDS OUT FROM THE CROWD?Food marketing requires creativity and strong design to ensure on pack

promotions and PR campaigns are a success. Whale can work with

existing brands to create brand extension campaigns and further

materials to support any campaign objectives.

STICKONSTICKONTHE STILTON TOURTHE STILTON TOUR

THE STILTON CHEESE MAKERS’ ASSOCIATION

THE STILTON CHEESE MAKERS’ ASSOCIATION

Forget Led Zeppelin...the Stick on the Stilton tour is the

hottest gig in town! And you’re invited to attend this

fabulous event which will see Something for the

Weekend’s, Chef Simon Rimmer, create an array of

rocking Stilton dishes.

Like rock, Stilton is timeless. Join us for Stilton-Stock & rock out with the

King of the Cheese!

WHERE – IPC Press Briefing Centre, Blue Fin Building, 110 Southwark Street,

London, SE1 0SU

WHEN – Monday, 17 December 2007 @ 11am – 4pm with cooking

demonstrations by Simon Rimmer @ 11am, 12.20pm , 1.40pm & 3pm

Please book your place by emailing [email protected] or calling Graeme

Anthony on 0161 923 4994.

THE STICK ON THE STILTON TOUR

The Stilton Cheese Makers’ Association

TWOSomething for the WeekendSimon Rimmer

Forget Led Zepplin...the Stick on the Stilton tour is the hottest gig in town! And you’re invited to attend this fabulous event which will see resident chef on BBC2’s Something for the Weekend, Simon Rimmer, create an array of rocking Stilton dishes.WHERE? IPC Press Briefing Centre, Blue Fin Building, 110 Southwark Street, London, SE1 0SU

WHEN? Monday, 17 December 2007 @ 11am - 3pm with cooking demonstration by Simon Rimmer @ 11am, 12.20pm & 1.40pm

Please book your place by emailing: [email protected] or calling Graeme Anthony on 0161 923 4994.

The Stilton Cheese Makers’ Association

STICKONTHE

THESTILTONTOUR

TWOSomething for the Weekend

Simon Rimmer

Forget Led Zepplin...the Stick on the

Stilton tour is the hottest gig in town! And

you’re invited to attend this fabulous

event which will see resident chef on

BBC2's Something for the Weekend,

Simon Rimmer, create an array of rocking

Stilton dishes.

WHERE – IPC Press Briefing Centre, Blue

Fin Building, 110 Southwark Street,

London, SE1 0SU

WHEN – Monday, 17 December 2007 @

11am – 3pm with cooking demonstration

by Simon Rimmer @ 11am, 12.20pm &

1.40pm

Please book your place by emailing

[email protected] or calling Graeme

Anthony on 0161 923 4994.

BLUE STILTON CHEESEin the USA

STILTON is a registered Certification Trade Mark in the USA and only cheese made by one of the

seven licensed dairies in the three English counties of Derbyshire, Nottinghamshire and Leicester-

shire to a strict specification are able to use the STILTON name on their cheese.

The key requirements are that:-

the dairies are situated in the three counties

- the milk is sourced from the three counties and is pasteurised before use

- the cheese can only be made in a cylindrical shape

- the cheese is never pressed

- the cheese is allowed to form its own crust or coat by being air dried

- the cheese has the unique blue veins associated with Blue STILTON cheese

The seven licensed dairies are:Colston Bassett & District DairyCropwell Bishop CreameryDairy Crest Hartington Long Clawson Dairy All Blue STILTON cheeses exported to the USA will carry a

Certificate of Authenticity on the outer box example attached

which guarantees to you the buyer that it is a genuine STILTON

cheese, made in a licensed dairy which has been subject to the

Stilton Cheese Makers’ Association inspection scheme.

If your outer box does not carry one of these certificates then you

must ask your supplier why not.No other cheese is allowed to use the STILTON name even if it is a

blue veined cheese made in the three counties from local milk.

Some journalists have inaccurately referred to Stichelton as being

a STILTON. It is not ? for the simple reason that it is made with

unpasteurised milk. To pass off this cheese as STILTON is misleading

your customers and may render you liable to prosecution under the

USA’s food labelling laws.UNLESS IT SAYS IT’S STILTON ON THE BOX,

THEN IT IS NOT STILTON Look for the SCMA Certificate of Authenticity

Quenby Hall Tuxford & TebbuttWebsters Dairy

Each blue cheese must pass the following initiation rules before entering the Stilton family:

• Stilton must be born and raised in Derbyshire,

Nottinghamshire or Leicestershire.• Stilton is created from the finest ingredients including

locally produced pasteurised milk.• Stilton must be raised in the traditional cylindrical

shape, a trait passed down generation to generation.

• Stilton must be nurtured to form its own natural coat.

• Stilton must not be pressed!• Stilton may only be produced in one of seven licensed

dairies – Colston Bassett, Cropwell Bishop, Dairy Crest

Hartington, Long Clawson, Tuxford & Tebbutt, Quenby Hall

and Websters.• Stilton must have the famous blue blood running

through its veins.

ith millions of people enjoying Blue Stilton cheese across the globe, it is often

forgotten that the King of English Cheese’s family routes originate and still

exist in the centre of England. First made in the early 18th century in and

around the town of Melton Mowbray this world famous blue cheese takes its

name from the village of Stilton itself, located about 80 miles north of

London on the Great North Road.

The blue cheese was originally created by Mrs Frances Pawlett of

Wymondham, just outside Melton Mowbray in Leicestershire. In turn, Mrs

Pawlett then supplied the cheese to an east midlands entrepreneur, Cooper

Thornhill, who owned several coaching inns in the village of Stilton, including

The Bell Inn. He sold it to passing travellers as well as trading it up and down

the Great North Road. It became known as cheese from Stilton and ultimately

Blue Stilton cheese, even though it has never been made in the village.

Today, Stilton is Britain’s favourite blue cheese – selling more than all the other

blue cheeses put together. Over 1 million Blue Stilton cheeses are made each

year with 10% of output being exported to 40 countries worldwide. With the

globalisation of the Stilton name, it still remains true to its family routes and is

produced fundamentality as it was in the 1700’s. Blue Stilton cheese and White

Stilton cheese have the status of Protected Designations of Origin (PDO)

granted by the EU in 1996. Stilton has its own Certification Trademark and

EU Protected Destination of Origin status, enabling the Stilton Cheese

Makers’ Association (SCMA) to preserve Stilton’s unique character.

15,000 Locally Grazed Cows

138 Local Farms

7 Dairies

29 Graders

Derbyshire Nottinghamshire Leicestershire

Colston Bassett Cropwell Bishop Dairy Crest HartingtonLong ClawsonTuxford & Tebbutt Quenby Hall Websters

For more information on Stilton Cheese and recipe ideas, please log on to stiltoncheese.com

W

StiltonThe King Of English Cheese

Day 1• Cows from local farms are milked• Milk transported to Stilton Dairies• Milk is tested and pumped into refrigerated silosDay 2

• Milk pumped from silo to the pasteuriser• Once pasteurised, milk is poured into the cheese vats where the starter

cultures & magical blue mould are added along with the renneting agent

• Curds are allowed to form and are then cut to release some of the whey

• Curds and whey are then transferred to the cooling tables where they are left

over night

Day 3 • Curds are cut to release more whey, then milled, salted and placed into

hoops (cylindrical moulds)• The cheeses are then stored and turned top to bottom every day for five days

to facilitate further drainageDay 7 • Hoops are removed and the coat of each cheese is smoothed to prevent air

entering the body of the cheese. • The cheeses are then transferred to another store where they are turned

regularly for 5-6 weeks

Day 35• Cheeses are pierced with stainless steel needles to allow air to enter the body

of the cheese, activating the mould and commencing the magical veining

process• The veins develop in the tiny cracks and fissures of the open textured cheeses

• Cheeses are regularly tested by graders, who are specially trained to monitor

the development of each individual cheese. Only those cheeses worthy of the

name will be labelled as Blue Stilton CheeseDay 56 – Onwards • Cheeses are fully matured with a full coat and blue veining distributed evenly

throughout. The cheeses are now officially Stilton and ready for despatch

TIMELINE

STILTON GRADEREach dairy has its own secret recipe and method of production ensuring a distinct and unique flavour.

STILTON FARMER Local farmers have played a vital role in the production of Stilton for centuries and will continue to do so forever. Only milk produced in the 3 counties can be used.

STILTONTreeFamily

STILTON - THE KING OF CHEESE

Page 18: Whale Case Study

WILL YOUR LETTINGS TOTAL 1.9M SQ FT THIS YEAR?

20,000 sq.ft.of Re-Furbished Office Space

Find Your Inner Space

Towers Business Park Didsbury

H I G H S P E C I F I C A T I O N O F F I C E A C C O M M O D A T I O N

Page 19: Whale Case Study

IF YOU'RE LOOKING FOR RECORD FIGURES... THEN WE CAN HELP.We have assisted property developers and agents to sell and let 1.9 million sq ft of space across the North West in the last year via; SCHEME BRANDING & BROCHURES TARGETED MAILINGS, PRE-LET & LAUNCH EVENTS CREATIVE ADVERTISING & RE VAMPED SIGNAGE

RiverSideBUSINESS PARK • JUNCTION 13 M65B A R R O W F O R D • L A N C A S H I R E

RIVERSIDE BUSINESS PARK, BARROWFORD, JUNCTION 13 M65SPACE TO RELAX WITH PLANNING CONSENT FOR UP TO 300,000 SQFT

OF HIGH QUALITY OFFICE DEVELOPMENT

SPACE TORELAX

Daniel Bourmad

Michael Cavannagh

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LARGE SCALEDISTRIBUTION OPPORTUNITIES

NEXT TO THE UK’SNEWEST AIRPORT

STRAP INAND PREPARE TO TAKE OFF

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_PW230x302_AW.pd

Page 1 13/2/08

12:48:33 pm

Call the team for more information

GETYOURNOSEIN FRONT

HIGH QUALITY BUSINESSACCOMMODATIONAT THE UK'SNEWEST AIRPORT

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Peel_RobinHoodINSIDERAd_210x297.Page 1 26/2/08 4:42:42 pm

Page 20: Whale Case Study

WILL YOUR LETTINGS TOTAL 1.9M SQ FT THIS YEAR?

S P E C I A L I S T I N D U S T R I A L S P A C E

PartingtonWharfside

The site is located to the

south west of Manchester,

and is 14 km (9 miles) from

the city centre. The site has

excellent access to

junction 8 of the M60

orbital motorway

5km (3 miles) away

via the A6144(M)

ManchesterRoad.

PARK

KnowsleyBusiness

LocationPenrhyn Road is located on Knowsley Business Park, to the south of the A580 (East Lancs Road).The estate has excellent access to junctions 4 and 5 of the M57 motorway, linking through to the M62

and M58 motorways and the Liverpool conurbation.Knowsley Business Park is an established quality environment, which has seen numerous

developments in the last 305 years.

DescriptionKnowsley Development Partnership plan to construct a number of units in the size range.Blocks A-C are constructed steel portal frame construction, with ? bolted roofs incorporating

approximately 10% office content. Blocks D, E and F are constructed of steel portal frame construction, with pitched roofs, incorporating

approximately 10% office content.The Estate offers a range of semi-detached/detached units, in the size range 5,000 sq ft to 18,000 sq ft,

in 2 phases.

It is anticipated that Phase 1, Blocks A, B and C will be completed in Summer 2007, with Phase 2,

Blocks D, E and F being completed in Winter 2008.

Description Size Unit A1 836 sq m (9,000 sq ft)Unit A2 836 sq m (9,000 sq ftUnit B 1,393 sq m (15,000 sq ft)Unit C1 1,044 sq m (11,237 sq ft)Unit C2 1,044 sq m (11,327 sq ft)Unit D 929 sq m (10,000 sq ft)Unit E 1,300 sq m (14,000 sq ft)

Unit F 1, 635 sq m (17,600 sq ft)Specification7m eaves10% office content37.5 knm2 floor loadingOffices inc carpet, suspended ceilings, heated and litTerms

The units are available by way of a full repairing and insuring lease, for a term of years to be agreed or alternatively by way of a sale of long leasehold interest in the property for a term of 150 years at a peppercorn rental, subject to the payment of a premium.

PlanningAll the units have planning consent for B1c, B2 and B8 uses (light industrial, general industrial and distribution/warehousing uses)Legal Costs

Each party to be responsible for their own legal costs.

2,000 SQ.FT. - 25,000 SQ.FT.

OF PRIME INDUSTRIAL SPACE

PARK

KnowsleyBusiness

Solutions For Business And The Environment

S P E C I A L I S T I N D U S T R I A L S P A C E

PartingtonWharfside

ViewingFor further information of occupational costs,

please contact the joint letting agents.

MISDESCRIPTION: These particulars do not form part of an offer or contract. All information contained in

this brochure should be verified by the interested party, and is provided without responsibility on the part of

the joint agents or the vendors, or lessors. All properties are offered subject to contract and availability.

Designed by Marketing 0161 969 6374

www.partingtonwharfside.co.uk

Page 21: Whale Case Study

IF YOU'RE LOOKING FOR RECORD FIGURES... THEN WE CAN HELP.We have assisted property developers and agents to sell and let 1.9 million sq ft of space across the North West in the last year via; SCHEME BRANDING & BROCHURES TARGETED MAILINGS, PRE-LET & LAUNCH EVENTS CREATIVE ADVERTISING & RE VAMPED SIGNAGE

Beva @ Walker Park is a modern production and distribution unit benefiting from a variety of fantastic features.

The Beva Group have a reputation for building and refurbishing high quality commercial and industrial premises, tailored to accommodate the bespoke needs of their clients.

Specialising in the regeneration of brownfield sites, the company maintain a high level of repeat business from a diverse range of clients and tenants, all of whom benefit from their no-nonsense approach of delivering projects on time and within budget, backed up by their no-service failures warranty.

@ WALKER PARKM 6 5 J U N C T I O N 5

From 80,000 sq.ft.

up to 470,000 sq.ft.FOR SALE / TO LET

OF REFURBISHED DISTRIBUTION / INDUSTRIAL SPACE

@ WALKER PARK

M 6 5 J U N C T I O N 5

Page 22: Whale Case Study

FANCY £15.5M OF RETAIL THERAPY?

BROADWALKS H O P P I N G C E N T R E

bw

K N O W L E • B R I S T O L

• Two miles South East of Bristol city centre• Prominent location on the A37• 36,000 homes within two mile radius of scheme

• 180,000 sq ft of retail and leisure space• Major refurbishment completed in 2005• New 23,000 sq ft Wilkinson store• Other national tenants include: Iceland, Superdrug, 99p Stores, Boswells & Select

• 550 free parking spaces

BROADWALKS H O P P I N G C E N T R E

bw

K N O W L E • B R I S T O L

NEW OWNERSHIP

Spindles Town Square shopping

centre, which form the prime

shopping in the town centre, is

now under single ownership for

the first time in their history,

creating the major retail draw for

Oldham and its environs. The

combined Spindles Town Square

provides 42,735 sq m (460,000 sq

ft) of retail space including an

7,430 sq m (80,000 sq ft)

Debenhams and 1,370 parking

spaces.

NEW OPPORTUNITIES

A substantial improvements

programme is in place to build on

the quality of the centres, which

includes:

• the creation of a brand new

retail unit of around 1,672 sq m

(18,000 sq ft) for H&M with

contracts now exchanged

• raising the profile and presence

of the centres with new graphics

and signage to enhance flows to

and around the combined centres.

A SOUGHT AFTER

LOCATION

Situated within the UK’s second

largest conurbation, Spindles

Town Square is the region’s largest

covered shopping area outside of

Manchester City Centre and

attracts shoppers from as far afield

as Rochdale, Middleton, Ashton

Under Lyne and other parts of

Greater Manchester.

SPENDING POWER

The excellent communications

network around Oldham brings

198,000 people* within the

Spindles Town Square’s wider

catchment providing a massive

potential spend of more than

£338m on comparison goods*.

Spindles Town Square shoppers

also spend on average a

significant £44.00 per visit*.

*source: PMA - May 2005

SPINDLES TOWN SQUARE SHOPPING CENTRE

attracting top names to Oldham

Opens its Doors

Page 23: Whale Case Study

IF YOU'RE LOOKING TO ATTRACT THE NATIONALS AND INCREASE FOOTFALL... THEN WE CAN HELP. From boutiques to supermarkets, we have assisted investors and agents

to market retail outlets worth £15.5M p.a across the North West via;

CENTRE BRANDING & BROCHURES TARGETED MAILINGS, PRE-LET & LAUNCH EVENTS CREATIVE ADVERTISING & RE VAMPED SIGNAGE

Ellesmere Port is located within the affluent

county of Cheshire and benefits from excellent

links being located just off junction 9 of the M53.

The Port Arcades Shopping Centre dominates the town and forms part of principal retail

element of the town centre retail offer, extending to approximately 29,417 sq m (320,000 sq

ft) of retail accommodation. The shopping centre also benefits from a 1,500 space customer

car park.

A new 10,219 sq m (110,000 sq ft) Asda store has recently opened adjacent to the shopping

centre which with the new Market Hall has further added to the attraction of the town centre

retail offer.

The shopping centre is anchored by a strong mix of national multiple retailers including

New Look, JJB Sports, Boots the Chemist, Argos, Bon Marche, Peacocks, TJ Hughes,

HSamuel and Select.

PORTTHE

ARCADESSHOPPING CENTRE

E L L E S M E R E P O R T

PORTTHE

ARCADESSHOPPING CENTREE L L E S M E R E P O R T

Page 24: Whale Case Study

proven reliability

PoweredTools

A diverse range of equipment, including electrical

,

battery powered and pneumatic tools from a wide

selection of leading brands.

Power Tools

• Angle Grinders

• Jigsaws

• Bandsaws

• Nibblers

• Chainsaws

• Planers

• Circular Saws

• Routers

• Disc Cutters

• Sanders

• Drills

• Screwdrivers

• Extension Cables

• Shears

Pneumatic Tools

• Compressors

• Impact Drills

• Drills

• Impact Wrenches

• Engravers

• Nailers

• Grinders

• Sanders

• Hoses

• Staplers

Workshop Equipment

• Bandsaws

• Grinders

• Bending Machines • Guillotines

• Circular Saws

• Hacksaws

• Drilling Machines

• Lathes

• Folding Machines

• Milling Machines

proven re

liability

Custom

ised

Product & Kits

Tool Kits

In any i

ndustry both g

eneral a

nd specialist

tools are e

ssential;

they

enable s

killed profess

ionals to work q

uickly a

nd effectiv

ely. Gleav

e

can build

both stand

ard and cus

tomised tool kit

s; so you al

ways hav

e

the appropriate

tools to han

d.

Tool Co

ntrol Syste

m

Multi-coloured

foam inserts

or trays f

or tool boxe

s and cab

inets

provide yo

u with

a simple a

nd effectiv

e Tool Co

ntrol Sy

stem, so

that

you can ea

sily identi

fy missin

g tools.

Custom

ised Kits

Gleave ha

ve the c

apability to provi

de you w

ith a diver

se rang

e of kits,

whatever

your require

ments. Fr

om Personal

Protective

Equipment

(PPE) and Firs

t Aid to Maintena

nce and

Environmenta

l kits.

Customised

tool kits en

able you to

work from a s

ingle ki

t which

contains t

ools specif

ic to your j

ob role, reducin

g costs

and downtim

e

whilst ne

ver hav

ing to compromise

on make

or model.

Manufact

ure & Adaptatio

n

Have you ev

er identi

fied a s

ituation w

here you ne

ed a product

that is

somewhat differ

ent from the

norm, a product

that would ena

ble you

to signific

antly im

prove producti

vity? O

ur Tech

nical tea

m can work

closely with

manufact

urers to

develop and

produce products

to your

specificat

ion.

proven reliability

Product

Services

Packaging

Gleave procure in volume and packag

e quantities to meet y

our

individual requirements, w

hether its 1 or 10,000 units.

Gleave packag

ing solutions ensure that yo

ur products are rec

eived

and handled efficiently th

roughout the supply chain so that th

e ideal

packaged quantity is

delivered helping speed up your processe

s and

improve your productivit

y

Labelling

We have the cap

ability to label products to

meet your needs,

including: your identifica

tion code, product description and usage

instructions.

Product codes an

d descriptions improve su

pply chain effic

iency by

making it easier

to identify products, w

hich saves tim

e and

simplifies the ordering process.

Labelling can highlight specific

product information or provide

additional health & safe

ty instructions and can even include your

company logo to help maximise y

our brand and reduce loss.

Product Marking

Gleave can provide indelibly marked

products to meet y

our

specifications using both lase

r and multi-dot technology

Marking giv

es you the cap

ability to both track

and identify your

products so that yo

u can improve security a

nd minimise shrinkage

.

0161 969 6374www.whalemarketing.co.uk

proven reliability

WILL YOUR NEXT CUSTOMER BE A£57 BILLION MULTI-NATIONAL?CASE STUDY: CLIENT: JOSEPH GLEAVE & SON LTDIndustrial Supplies Specialist

BACKGROUND: Established contractual business in tools sector Wanted to generate new business with smaller companies to increase turnover, protect the business from loss of large contracts and deliver long term growth.

TASK: Develop Marketing Management Strategy Review Profile (Internally & Externally)Identify Target Sectors Generate Awareness & InterestCreate Opportunity for Sales

STRATEGY: Refresh Brand and Create Identity Develop Targeted Database Produce Innovative Sales Materials

RESULTS: Raised Brand Profile with Existing Stakeholders Established Internal Communications TeamCreated Leads for 3 Sales Managers Blue Chip Business won within first 3 months e.g. Siemens

Page 25: Whale Case Study

January 2008

Our product range extends

beyond this catalogue...

If you have additional

requirements please

contact us.

Tools

Powered Tools

Safety & Hygiene

Maintenance

Site Equipment

Tools • Powered ToolsSafety & Hygiene • MaintenanceSite Equipmentwww.gleave.co.ukTools • Powered Tools

Safety & Hygiene • MaintenanceSite Equipment

www.gleave.co.uk

CUSTOMER SERVICES ASSISTANT Gleave are a leading industrial supplies specialist that offer a diverse

product range of tools, consumables, safety & hygiene products and site

equipment available nationwide. We work with customers in the

Telecommunications, Military and Utilities sectors and are committed to

delivering the highest levels of customer service. We are looking for an experienced enthusiastic individual to be responsible for the

day to day management of key accounts and to support our expanding sales team.

Key responsibilities include:• Manage customer enquiries and develop sales via the telephone

• Order processing and tracking through to delivery

• Day to day correspondence with customers • Support the Sales Team to proactively meet customer expectations

• Liaison with Purchasing & Logistics on customer related matters

• Control and management of a diverse range of administrative tasks

The successful candidate will possess excellent communication skills and an ability

to work under pressure and on their own initiative. A proactive team player who is

highly self motivated, assertive and enjoys providing a high level of customer

satisfaction, with good computer literacy and an eye for detail.This is an exciting opportunity to join a fast growing company that is committed to

staff development with potential for career progression.Please send your CV & covering letter detailing how you match the above criteria

and stating your salary expectations to: Personnel Manager, Joseph Gleave & Son Ltd. 995 Chester Road, Stretford, Manchester, M32 0NB

Health & Safety

Guidance and Advice for

Visitors and Contractors

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Accommodation_030408_AW.pdf 3/4/08 09:52:19

CUSTOMER SERVICES ASSISTANT Gleave are a leading industrial supplies specialist that offer a diverse product range of tools, consumables, safety & hygiene products and site equipment available nationwide. We work with customers in the Telecommunications, Military and Utilities sectors and are committed to delivering the highest levels of customer service.

We are looking for an experienced enthusiastic individual to be responsible for the day to day management of key accounts and to support our expanding sales team.

Key responsibilities include:

• Manage customer enquiries and develop sales via the telephone • Order processing and tracking through to delivery • Day to day correspondence with customers • Support the Sales Team to proactively meet customer expectations• Liaison with Purchasing & Logistics on customer related matters• Control and management of a diverse range of administrative tasks

The successful candidate will possess excellent communication skills and an ability to work under pressure and on their own initiative. A proactive team player who is highly self motivated, assertive and enjoys providing a high level of customer satisfaction, with good computer literacy and an eye for detail.

This is an exciting opportunity to join a fast growing company that is committed to staff development with potential for career progression.

Please send your CV & covering letter detailing how you match the above criteria and stating your salary expectations to:

Personnel Manager, Joseph Gleave & Son Ltd. 995 Chester Road, Stretford, Manchester, M32 0NB

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Gleave Invite Front_030408_AW.pdf 3/4/08 09:55:59

Page 26: Whale Case Study

PARKING &DELIVERIES

PICK UP A TOKEN INSIDE

FREEWheel Wash

Trade & Public

Tools, Consumables &Safety Products

*On Selected Products

Up To

Off *

Visit Gleave For All Your Tools & Consumables

0161 866 2424

FANCY A KISS?

If So...Come AndSee LeilaniAt The GleaveTool Centre

Friday25th June11.30amto 4pm

0161 866 2424

On 1000'sOf Products

Bacon ButtieWhen You Present

This Voucher

Prize Draw

No Purchase Necessary, Register when you visit

10 Drills To Give Away

25%Off

Up To

FREE FREE

Page 27: Whale Case Study

Don’tMiss Out

March22nd-23rd

Please Note: E&OE. Special offer prices available while stocks last.

*Price of £450+VAT, already includes Dewalt Buy More Get More discount.

UP TO 25% EXTRA DISCOUNT

BUYMOREGETMORE

Special Offers In-Store • Special Offers In-Store • Special Offers In-Store

24v Cordless SDS Drill, Circular Saw

and Sabre Saw Includes 2 batteries & charger

Snickers Special OfferIncludes trousers, knee pads & belt

Cross Line LaserIncludes 3 metre laser pole & carry bag

14.4v Combi Drill (2 batteries)Includes Tool Chest & 55 piece bit set

GreatPrices

1000’sof ProductsAll the

major

on PPEGlasses, Helmet,Gloves, Boots &

Hi Visibility Clothes

Arc Welders From

£43 +vat

Brands

£450 +vatIncludes extra discount*

List Price £1,292+vat

Offer Price£105 +vat

Offer Price

£50 +vatOffer Price

£60 +vatList Price £79+vat

Offer Price

Mig Welders From

£116 +vat

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GTC_Flyer080307AW2.pdf 8/3/07 3:39

:20 pm

Trade Days8.30am-6.00pm

March 22nd-23rd

Tools • Powered Tools • Safety & Hygiene • Maintenance • Site Equipment

Refreshments available all day

Quality Prizes to be Won!

Chester Road (A56), Stretford, Manchester

0161 866 2424 • www.gleave.co.ukProduct Demonstrations by:

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New Rangeof PPE

ToolsPowered Tools

Safety & HygieneMaintenance

Site EquipmentTel: 0161 866 2424 Fax: 0161 864 [email protected]

www.gleave.co.uk

Tools • Powered ToolsSafety & Hygiene • Maintenance • Site Equipment

Tel: 0161 866 2424 Fax: 0161 864 4659

[email protected]

www.gleave.co.uk

Tools • Powered ToolsSafety & Hygiene • Maintenance • Site Equipment

Tel: 0161 866 2424 Fax: 0161 864 4659

[email protected]

www.gleave.co.uk

ab

cd

e

a

c

b

Cleaning & Personal Hygiene Products

Index

abcde

SAP Code

403322

0098

2329

0171

0176

NGT Code

40332214

009814

232914

017114

017614

Description

Cleansing wipes pack of 100 sachets

Eye wash solution 500ml bottle

Bio hazard kit - single use

Resuscitation pack

Sharpes disposal kit - single use

ce

a

b

d

Index

abc

SAP Code

0163

0164

0165

0167

3473

0170

Description

Eye wash station - 2 x 500ml bottles

First aid kit small 1-5 persons

First aid kit large 1-10 persons

Refill for small first aid kit 1-5 persons

Refill for large first aid kit 1-10 persons

Burns & emergency dispenser 1-10 persons

NGT Code

016314

016414

016514

016714

347314

017014

APPR

OVED

ORDE

R NO

W!

Index

abcde

SAP Code

0174

0290

0169

0166

0168

NGT Code

017414

029014

016914

016614

016814

Description

Fingertip waterproof plasters - pack of 100

Assorted waterproof plasters - pack of 100

Dressing pack large 180mm x 180mm pack of 4

Eye pads - box of 144 pads

Dressing pack medium 120mm x 120mm pack of 3

18v Cordless KitINCLUDES 3 BATTERIES & CARRY CASE

INC. VAT

CIRCULAR SAW

DRILL

JIGSAW

£176

VehicleScreen

WashExtra Tough

GLEWIPE

Hand&ToolCleaning Wipes

VehicleScreen

De-Icer

Page 28: Whale Case Study

+44(0)1942 261 671 E M A I [email protected]

Testimonial

“Customer service is enhanced and bottlenecks are eliminated.We have grown and are comfortably handling more business, without the need to employ more staff. Sales have increased by 86%.”Managing Director, BJB Lift Trucks Limited

W E B S I T Ewww.keycomputers.co.uk

Key is an established leading provider of Service Management Solutions. With over 20 year’s experience, Key work with their customers to understand their business and to identify where Service Management Solutions can be best deployed to save money and to increase productivity.

For all of our customers we provide a no - obligation Feasibility Report, which identifies exactly how you can reduce costs and help increase revenue.Please call us to discuss potential

opportunities on how to improve your Service Management.

+44(0)1942 261 671or visitwww.keycomputers.co.uk

The cost of IT is expensive.How do you ensure a favourable Return on Investment?DO YOUR KEY MARKETERS HIT THEIR TARGETS?

Page 29: Whale Case Study

CONTENTS

1 Overview 6

2 The Main Menus 7

3 Initial Set-up 10

3.1 Setting up a Trainer 10

3.1.1 Recording Trainers Holidays 12

3.2 Setting up Training Equipment 14

3.2.1 Types 14

3.2.2 Capacity 15

3.2.3 Test Lift Height 15

3.2.4 Control 16

3.2.5 ITSSAR Groups 16

3.3 Other Set-up Requirements 17

3.3.1 Accreditation List 17

3.3.2 Course Description List 18

3.3.3 Course Level List 18

3.3.4 Standard Course List 19

3.3.5 Set the Nominal Code used for Driver Training Revenue 22

3.3.6 Set Standard Invoice Text 22

3.3.7 Set Standard Credit Note Text 23

4 Recording Trainees on the System 24

4.1 Adding a Trainee (a) 25

4.2 Adding a Trainee (b) 28

4.3 Transferring a Trainee 28

4.4 Editing a Trainee 29

4.5 Export Trainee List to Excel 30

5 Quote List 31

5.1 Add a Quotation 32

5.2 Edit/Print Quotation and Confirmation 38

5.3 Convert to Order 40

6 Sales Order List 41

6.1 Add a Sales Order 42

6.2 Attach Trainee(s) to a Sales Order 48

6.3 Add/Change System Trainee List 49

6.4 Confirm a Course 50

6.5 Attach Trainee(s) to a Course 53

7 The Course Schedule Screen 55

7.1 Adding a Provisional Course to the Time-line 56

7.2 Add/Edit/Delete a Standard Course 57

7.3 List Quotes and Sales Orders to Screen 57DRI

VER

TRA

ININ

G

Happy Christmas from

Key Computers

This year rather than send Christmas cards

we have made a donation to

Cancer Research

Our offices will close at 1pm on Monday

24th December 2007 and will re-open at

8.45am on Wednesday January 2nd 2008.

We look forward to working with you

in the new year and wish you all

a prosperous 2008.

Key Computer Applications, Cavan House, Ellsemere Street, Leigh,

Greater Manchester, WN7 4LQ

Tel: 01942 261671 - www.keycomputers.co.uk

To unsubscribe please email [email protected] Opt

ima

Inventory Management Optima is a modular purchasing and stock control system that controls inventory, improves customer service and manages suppliers, ensuring products are available when required and cash flow is improved. Optima is proven to help businesses increase sales and manage stock effectively.

Optimum Stock Levels Optima stores trigger levels to prompt re-ordering, and will create purchase orders automatically if required, so you always hold the optimum stock levels to meet customer demand. The Optima system also enables you to view all outstanding orders and edit orders whilst awaiting delivery, ensuring flexibility and reducing administration.

Exceed Customer Expectations Optima helps you to manage varying contracts and delivery expectations quickly and effectively across multiple locations. Effortlessly update customers on delivery schedules, flag pending and outstanding orders and continually monitor performance.

Manage Multiple SuppliersThe Optima solution enables efficient monitoring and management of multiple suppliers. Store supplier contact information and notes, search for suppliers by name or postcode, and view all orders against supplier. Optima allows you to bulk load supplier product catalogues and pricing structures, reducing processing time and increasing efficiency.

KEY COMPUTERS OFFER A RANGE OF SOFTWARE PRODUCTS AND NETWORK SUPPORT SERVICES TO A VARIETY OF SECTORS. Whale evaluated the target audiences for the Key software products and developed a database utilising existing and new prospect information. A lead generation campaign was implemented ,which successfully delivered greater results than any previous initiative the company had undertaken. Individual campaigns to generate leads for other products and services are now underway along with an integrated communications campaign to raise the company profile and meet business objectives.

Page 30: Whale Case Study

ARE YOUR CUSTOMERS BURSTING WITH ENTHUSIASM FOR YOUR NEW PRODUCTS?

TRENCHLESSSOLUTIONS

TRAININGGetting the best from your Warrior Safe handling and operation of Warrior equipment is paramount to ensure all risks are minimised.

We’re passionate about training; we’ll work with you proactively to ensure you know your Warrior equipment inside out. Our training programmes will ensure you know how to assemble, breakdown and transport your Warrior equipment. In addition, we will train your teams to effectively complete different types of projects to maximise productivity and minimise cost.

Hands on & focussed

Our training courses are all about making sure the end user becomes competent using their Warrior equipment to minimise risks and maximise productivity. In other words, we will guide your personnel through the training until the point we are confident that they can use the equipment in the field. Because we take training seriously, courses are available at both our own facilities, your premises and more importantly on site.

Warriors care too!

It is in our interest to make sure we provide continuous

Customer Support. Help is always at hand. Whenever in

doubt just call our Customer Support team who will do

everything within their means to resolve any issues and if

necessary our Technical Support staff will attend site to assist

you. We want our customers to have the confidence of

knowing that when help is needed it’s there.

Nationwide technical support

Although Warrior equipment is robust and built to last there

may be occasions when things go wrong, at that time our

Technical Support team will respond without delay. They

carry a full range of spares and can assist on site to ensure

downtime is minimised.

CUSTOMERSUPPORT

Page 31: Whale Case Study

WR33DISMANTLING

DISMANTLING THE WR33GENERAL The WAR33 is designed so that it can be simply dismantled by hand without the use of any tools. The

main reason for dismantling the machine is to enable it be lifted and positioned safely in the receiving pit.The individual component parts are held together by a series of pins all of which can be removed by hand.WARNING Although the individual parts can be lifted by hand they are heavy and therefore caution should

be taken when removing securing pins. You must be prepared to take the weight when the pins are removed to avoid any individual part dropping and causing injury.

The hydraulic rams should not be fully retracted into their cylinders. They should be extended approx ½” to 1” which will relieve the tension on the jaw assembly.

If the rams are retracted fully the tension on the jaw assembly will prevent the securing pins from being removed.

STEP 1

The hydraulic rams should not be fully retracted into their cylinders. They should be extended approx ½” to 1” which will relieve the tension on the jaw assembly.

If the rams are retracted fully the tension on the jaw assembly will prevent the securing pins from being removed.

The hydraulic hoses that connect the WAR33 to the control consol should be disconnected.

STEP 2

The WAR33 should be positioned on level ground to avoid the risk of tipping.

STEP 3

The hydraulic rams should not be fully retracted into their cylinders. They should be extended approx ½” to 1” which will relieve the tension on the jaw assembly.

If the rams are retracted fully the tension on the jaw assembly will prevent the securing pins from being removed.

STEP 4

The hydraulic hoses that connect the WAR33 to the control consol should be disconnected.

STEP 5

The WAR33 should be positioned on level ground to avoid the risk of tipping.

STEP 6

The WAR33 should be positioned on level ground to avoid the risk of tipping.

!

?

WARNING

GUIDANCE WR33HYDRAULIC

POWER UNITSPECIFICATION

The Warrior Hydraulic Power Unit is designed to

be compact and portable. For use with the

Warrior WR33 the Hydraulic Power Unit is not

compromised by its compact design, with a

maximum operating pressure of 3000psi and a

flow rate of 20gpm.

COMPACT DESIGNThe Hydraulic Power Unit dimensions are 914 x 762 x 1,016mm (H.36” x W30” x

L40”) and the total weight when wet is 195Kgs (430lbs), making it easy to store

and transport with your Warrior WR33

EASY TO TRANSPORT & MANOEUVRE

The portability of the Hydraulic Power Unit was a key consideration in its design;

as a result one person can move it easily and it will fit through most doorways.

SUPERIOR PERFORMANCEThe Hydraulic Power Unit has a pressure compensating piston pump. This high

efficiency pump reduces flow under high pressure and has a 92% efficiency

rating. As a result wear is significantly reduced and performance is far better than

a geared pump. The hydraulic oil tank is integrated into the unit frame and has a

capacity of 10 gallons. Fuel tank has a 6-gallon capacity and is situated on the

top of the unit to provide easy access. Fuel usage is approximately 1 gallon per

hour.

SAFETY FIRST Safety is paramount, the Hydraulic Power Unit has built in safety features to

minimise risk at all times. A maximum pressure of 3000psi is factory set and is

managed by a pressure relief valve and hydraulic oil is controlled by a breather

relief valve. Simple operation and clear information make using the Hydraulic

Power Unit safe and easy.

For more details call: 01928 560 580www.warriorworldwide.com

MAIN UNIT DIMENSIONS

Height 1,016 mm / 40 inches

Length 660 mm / 26 inches

Width 457 mm / 18 inches

Weight 179 Kgs / 395 lbs

Footprint 457 x 660 mm / 18 x 26 inches Maximum weight of single part 44 Kgs / 98 lbs

CAPABILITY

Pulling Power / Force 27,272 Kgs (60,000 lbs) / 30 ton

Pull rate 2 m / 6 ft per minute

Stroke Length 609 mm (24 inches)

Bend capability 45 degrees

ALL TYPES OF PIPEThe WR33 bursts clay, pitch fibre / orangeburg, cast iron, ductile iron, concrete, asbestos cement, PVC and plastic and is suitable for pipe from 2 - 6 inch in diameter.

For more details call: 01928 560 580

www.warriorworldwide.com

WR33HYDRAULIC

POWERUNIT

WR33

WARRIOR PROVIDE AN INNOVATIVE RANGE OF PIPE BURSTING & THRUST BORING EQUIPMENT, UTILISING TRENCHLESS TECHNOLOGY TO INSTALL AND REPLACE PIPES EFFICIENTLY WITH MINIMAL DISRUPTION.

The products are established in the Utilities market in the USA and Whale are managing the launch and roll out of this product under a new brand name in the UK. A soft launch will begin with targeted prospects previewing the product range and providing local case study examples and build up to a nationwide brand building exercising using Online and Offline advertising, PR and a series of seminars and exhibitions over a 12 month period.