WHAT’S NEXT IN SPORTS MARKETING? - · PDF file4 스포츠 마케팅 올해 ‘제네시스 오픈’의 관중 및 시청 규모는 예년 대회 기준 추산시, 관중 수 15만

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1 Copyright 2017 The Nielsen Company. Confidential and proprietary.
WHATS NEXT
IN SPORTS MARKETING? (NIELSEN SPORTS)

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30 300 ..

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,
15 , 420 , 730
.

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NIELSEN SPORTS

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CONNECTED WITH FANS to understand their
behaviour
CONNECTED WITH CLIENTS
to understand their challenges
CONNECTED SERVICES
to develop tailored commercial solutions
CONNECTED OFFICES
for a complete service around the world
30
1,700
1,400
20

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MEDIA EVALUATION
MARKET INTELLIGENCE
MARKET RESEARCH
CONSULTANCY DIGITAL SERVICES
DB
DB
5
11
53
17
10
Weltkarte.pptWeltkarte.pptWeltkarte.pptWeltkarte.pptWeltkarte.pptWeltkarte.pptWeltkarte.pptWeltkarte.pptWeltkarte.pptWeltkarte.pptWeltkarte.pptL%C3%A4nder und Flaggen.pptWeltkartenL%C3%A4nder und Flaggen.pptWeltkarte.pptWeltkarte.pptWeltkarte.ppt

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(RIGHTS HOLDERS)
(AGENCIES)
(MEDIA COMPANIES)
(BRANDS)
http://www.google.co.uk/url?sa=i&rct=j&q=rede+globo+logo&source=images&cd=&cad=rja&docid=3gJkdwLr_sRHWM&tbnid=7BkV4ewsphiyzM:&ved=0CAUQjRw&url=http://skybrasilhdtv.blogspot.com/2013/06/sbt-e-rede-globo-dependem-de-aprovacao.html&ei=X436UbW-Fca30QXCmIDgBw&bvm=bv.50165853,d.d2k&psig=AFQjCNF-w_13xpyXh3QfzHybAGRe8h1DsA&ust=1375461074485898

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: 2016 KBO
LED
2016 KBO
MV
1,277
2016 KBO MV
55
LED

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VS
UEFA 2016 5 8
VS
UEFA Euro 2016 2016 7 10
VS VS
UEFA Euro 2016
2016 6 27
Source: Nielsen Sports Digital Pulse, 2016 11 7 750
397
345
283
1
2
3
KBO SNS
90-100/

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11 Cop
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Source: NielsenSports 2016 KBO 3
7,657,900
1,050,992 2,152,939
45 45
21
0
10
20
30
40
50
0
2,000,000
4,000,000
6,000,000
8,000,000
TV PC Mobile() ()
85.6%
4.5% 9.8%
66.4%
17.9% 15.5%
0.0%
20.0%
40.0%
60.0%
80.0%
100.0%
TV PC Mobile
3

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Source : Nielsen Sports Media Evaluation; global overview
267 NORTH AMERICA
1,225
ASIA-PACIFIC
* : 43%
AUSTRIA SWITZERLAND
USA
GERMANY
20% 16%
7% 7%
7%
2015/16
8,957 EUROPE
1
2
3
1 2 3 4 3 USA

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CASE STUDY
()
()

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14 Cop
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17%
19%
13%
13%
11%
9%
10%
9%
9%
7%
19%
17%
13%
7%
7%
7%
6%
6%
6%
7%
36%
36%
26%
20%
18%
16%
16%
15%
15%
14%
Top Box
Top 2 Box
2,050
910 830
650
KBO K KBL
:
/
/
Source : 2016 SDNA 775 (n=775)
36%

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15 Cop
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ry.
EURO 2016 , LED 875
()

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Documents

WHAT’S NEXT IN SPORTS MARKETING? - · PDF file4 스포츠 마케팅 올해 ‘제네시스 오픈’의 관중 및 시청 규모는 예년 대회 기준 추산시, 관중 수 15만