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Workplace Charging Increases EV Sales! Safe Simple Low Cost Durable • Grid Friendly 1 ® Over 80% of Plug in Drivers leave home with a full Charge. They don’t need to stop at a public charging staBon to commute to work. Workplace charging Replenishes what it took to get to work. Simple!

Workplace charging works!

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EVSE, Electric Cars, Plug In Vehicles, simple solutions

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Page 1: Workplace charging works!

Workplace Charging Increases EV Sales!

Safe • Simple • Low Cost • Durable • Grid Friendly

1  

®

Over  80%  of  Plug  in  Drivers  leave  home  with  a  full  Charge.  They  don’t  need  to  stop  at  a  public  charging    staBon  to  commute  to  work.  Workplace  charging    Replenishes  what  it  took  to  get  to  work.  Simple!  

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WHAT YOU NEED TO KNOW •  Wrong.  •  First  off  gas  is  a  dirty  fuel.    Refining  one  gallon  produces  2.4  pounds  of  CO2  and  burning  it  produces  another  19  pounds  of  CO2  that’s  a  total  of  21.4  pounds  of  CO2  for  every  gallon  of  gas  consumed.  

•  Then  the  gas  must  be  shipped  and  driven  to  the  pumps  everywhere!  •  Electricity  is  already  delivered  to  more  places  than  just  the  gas  staBons.  •  Secondly  the  internal  combusBon  engine  is  incredibly  inefficient.    Roughly  75%  of  the  energy  found  in  one  gallon  of  gasoline  is  wasted  meaning  that  only  25%  of  the  energy  (or  less)  is  used  to  move  the  vehicle  .    Electric  engines  are  by  comparison  very  efficient  (upwards  of  90%  efficient).  

•  Driving  an  electric  vehicle  results  in  a  77%  reducBon  of  emissions  compared  to  convenBonal  vehicles.  (Even  when  the  electricity  is  produced  by  dirty  coal)  

Electric  vehicles  just  move  the  polluBon  from  the  tailpipe  to  the  power  plant?  

Electric Vehicles and Electricity Sources ®

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In  a  2008  report,  Argonne  NaBonal  Lab  esBmated  that  the  efficiency  for  producing  gasoline  of  an  

“average”  U.S.  petroleum  refinery  is  between  84%  and  88%  (Wang,  2008),  and  Oak  Ridge  NaBonal  

Lab  reports  that  the  net  energy  content  of  oil  is  approximately  132,000  Btu  per  gallon  (Davis,  2009).  

It  is  commonly  known  that  a  barrel  of  crude  oil  generate  approximately  45  gallons  of  refined  product  

(refer  to  NAS,  2009,  Table  3-­‐4  for  a  publicaBon  staBng  so).  Thus,  using  an  85%  refinery  efficiency  and  

the  aforemenBoned  conversion  factors,  it  can  be  esBmated  that  about  21,000  Btu—the  equivalent  

of  6  kWh—of  energy  are  lost  per  gallon  of  gasoline  refined:    

     **THIS  DOES  NOT  INCLUDE  TRANSPORTING  THE  FUEL  FROM  THE  MIDDLE  EAST  TO  YOUR  CORNER  GAS  PUMP!**  

Electric Vehicles and Electricity vs. GAS! ®

WHAT YOU NEED TO KNOW

“You  take  an  average  of  5  kilowa=  hours  to  refine  gasoline,    something  like  the  Model  S  can  go  20  miles  on  5  kilowa=  hours.    You  basically  have  the  energy  needed  to  power  electric  vehicles    if  you  stop  refining”.    -­‐  Elon  Musk  

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Commuter Distances

                                                                                                                                       2005  the  US  Dept.  Of  Commerce  American  Housing  Survey  for  the  United  States  

WHAT YOU NEED TO KNOW 76%  of  commuters  travel  less  than  40  miles  round-­‐trip!  

Simple  SoluBon?  20-­‐40  Miles  of  Charge  at  work!  4-­‐8  hours  at  5  miles  or  more  of  range  per  hour  at  Level  1  charging  

®

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Level 1 = 5-9 miles of range per hour of charging Level 2 = 10-15 miles of range per hour of charging Level 3 = 60-70 miles of range per half hour of charging

5  

Electric Vehicle Charging Basics  

Plug  In  Electric  Vehicle  Ba;ery  Sizes    

Toyota  Prius      4.4  kWh  Bakery    11  miles  C-­‐max  Energi      7.6  kWh  Bakery    21  miles  Chevy  Volt            16    kWh  Bakery    38  miles  BMW        i3                22    KWh  Bakery    80  miles  Ford  Focus              23    kWh  Bakery    76  miles  Nissan  Leaf            24    kWh  Bakery    75  miles        Tesla  S                          54    kWh  Bakery    208  miles  

Are  you  in  a  hurry  at  work  or  the  airport?  

Charging  Levels  and  Ranges  

®

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The L1 PowerPost® EVSE is designed for workplace parking and lots where vehicles park for more than 3 hours.

Total Cost of Ownership (TCO) of L1 PowerPost EVSE is less then competitor brands – even when not charging for electricity.

Low electric current design provides more than enough charging capabilities and keeps infrastructure and operating costs to a minimum.

No maintenance contracts, networking fees, or annual service charges…install and forget!

No need to Over Think, Over Power or Over Spend

Enhance your Sustainability Image while adding a benefit that helps attract and retain employees

WHAT YOU NEED TO KNOW

Electric Vehicles and Level 1 Charging ®

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Commercial electricity costs are minimal: $0.10/kWh (US average)

Level 1 charging rate is 1.92 kW (16A) max. or 1.44 kW (12A) typical

Per hour cost of Level 1 charging is typically $0.14:

$0.10/kWh x 1.44 kW x 1 hour = $0.14 cost per hour charged

EV’s add approximately 5 miles of range per hour of Level 1 charging

The typical one way commute is less then 20 miles

Majority (87%) of EVs leave home with a full charge

Electric Vehicles and Electricity Costs ®

WHAT YOU NEED TO KNOW

4-Hour cost of Level 1 charging is approx. $0.57 (Equal to or less than a cup of coffee)  

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Electric Vehicles and Electricity Costs ®

Electric Vehicles operate at 3 to 5 times greater efficiency – thus electricity is NOT equal in value or cost in comparison to gasoline for equal miles driven EVs get an avg. of 3.5 mi/kWh = $0.029 / mile driven Gasoline car @ 30 mpg = $0.133 / mile driven ($4/gal)

WHAT YOU NEED TO KNOW

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Electric Vehicles and Paying for Charging ®

EV drivers resist paying high prices for workplace and public charging Including taxes and fees, home rates are less than $0.13/kWh Most EV drivers leave home with a fully charged battery

Work place charging can greatly benefit employees that live in multi-unit dwellings that may not have access to charging stations

Paying 2X the home rate seems to be the upper end of acceptance

UNDERSTANDING THE MARKET

According to a leading supplier of networked EVSE, 79% of their work place installed chargers do NOT require payment for EV charging

Complex, high-power, high-priced charging stations have low utilization when typical pricing rates (3X to 5X home rates) are in effect

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The parking experience is or can be similar to a gas powered car: Park, Plug-In, and Move On with the rest of your day

Electric Vehicles and Payments for Charging ®

UNDERSTANDING THE OPTIONS If you need to charge $$ for electricity, now or in the future - simple, cost effective solutions do exist beyond complex, networked stations

Low-cost payment options are available: - Payroll deduction plan tied to a flat daily fee Issued vehicle sticker (see next page for details)

Ease of setting or resetting rates annually - Electricity rates are stable and do not vary materially within a year - Easy to increase rates charged if some employees decide to “save” at home and do all their charging at work

Low-cost, low-current EVSE charging increases usage and alleviates concerns about length of time used by a single user.

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Electric Vehicles and Payment Rate Worksheet ®

UNDERSTANDING THE MATH

Company Survey of EV Participant/Employee 1)  Do you have a home charging station? Yes No 2)  If Yes, do you leave home fully charged Yes No 3)  How many miles do you commute to work

one way? 20 miles Note: the company will monitor electricity usage and adjust rates accordingly – please use EVSE as intended and per the spirit of this company sponsored benefit

Company Calculations to determine cost of electricity and how much to charge one employee/EV per day:

1) Home charging station? Yes = one way, No = round trip (mult. by 2) 2) Cost of electricity $0.10 per kWh 3) Number of work days: 260 4) Miles per kWh: 3.5 5)  Cost Factor (CF): 1.0 (1 recovers cost of electricity only)

Cost Equation for Charging Station per Year

1 way X 20 miles/3.5 miles per kWh X $0.10

per kWh X 260 days X 1.0 (CF) = $148.57 per year or $0.57 per day

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Electric Vehicles and Equipment ®

UNDERSTANDING THE OPTIONS More functionality built-in to an EVSE adds costs – both up front and on-going - that are difficult to recover: Credit Card Readers

•  Adds approximately $500 per unit •  The single most common cause of EVSE outages

Integrated Electricity Metering •  Energy metering can easily be accomplished outside of

the EVSE for a fraction of the cost •  Expected vs. Actual electricity costs can be determined

and used to reset employee rates (see previous page) if needed

RFID authorization

Networking and software maintenance

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Electric Vehicles and Payments for Charging ®

UNDERSTANDING THE TOTAL COST OF OWNERSHIP

Based on rates from the leading supplier of networked EV charging stations, it is actually less expensive to give away electricity for free with two L1PowerPost® electric vehicle chargers than to charge employees for electricity with a networked EVSE:

Level 1 Free EV Charging Costs $5,628 Over 7 Years

Level 2 Networked EV Charging with

Revenue offsets paid by Employees

Costs $10,993 Over 7 Years

TCO Costs in both cases due not include installation cost which varies greatly (site specific)

Charge  Vehicles  not  people  

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Electric Vehicles and Payments for Charging ®

UNDERSTAND THE COSTS (TCO)

Usage  BoxInput  Fields

L1PP L2  CompAverage  Daily  Users 1.00                                           2.00                                  Days  in  use  per  Year 260                                             260                                      Cost  per  Charge 0.57$                                     0.57$                              

Annual  Electric  Cost 148$                                         296$                                

Number  of  Units 2                                                       1                                              

Capital  Cost  -­‐EVSE  Unit  Cost 1,495$                                 7,200$                          Installation  Cost  per  unit -­‐$                                         -­‐$                                  

Annual  Operating  Costs  -­‐Electricity  -­‐  (See  Usage  Box) 296$                                         296$                                

Avg  Electric  Rate  Inc. 1.0% 1.0%Maintenance 500$                                         394$                                Annual  Fees N/A 510$                                Credit  Card  Swipe  Fee N/A $0.10Credit  Card  Processing  Fee N/A 4.0%

Revenue  Offsets  -­‐Revenue  per  Charge N/A 1.43$                              %  Rev  to  Network  Provider N/A 10.0%

Usage  per  PlugCost  to  Operate                                  

Year     0   1   2   3   4   5   6   7                                      

Telefonix    L1  Power  Post                                  Capital  Costs    $      2,990                                InstallaBon  Cost                              -­‐                                    Electricity                          296                        299                        302                        305                        308                        312                        315    Maintenance                                  -­‐                                    -­‐                                    -­‐                                    -­‐                                    -­‐                            500                                -­‐        Net  OperaBng  Costs                          296                        299                        302                        305                        308                        812                        315                                        

CummulaNve  Costs    $      2,990      $      3,286      $      3,586      $      3,888      $      4,194      $      4,502      $      5,313      $      5,628                                          CompeNng  L2                                    Capital  Cost  -­‐    $      7,200                                InstallaBon  Cost  -­‐                                -­‐                                    Electricity                          296                        299                        302                        305                        308                        312                        315    Maintenance                                  -­‐                            394                        394                        394                        394                        394                        394    Annual  Fees                          510                        510                        510                        510                        510                        510                        510    Credit  Card  Swipe  Fee                                26                              26                              26                              26                              26                              26                              26    Credit  Card  Processing  Fee                                30                              30                              30                              30                              30                              30                              30    Revenue  Share  with  Network  Provider                            74                              74                              74                              74                              74                              74                              74    Annual  OperaBng  Costs  -­‐                          936                1,333                1,336                1,339                1,342                1,345                1,348                                        Revenue  Offset  (Assume  2.5  X  Cost  of  Electricity)                      741                        741                        741                        741                        741                        741                        741                                        Net  OperaBng  Costs                          195                        592                        595                        598                        601                        604                        607    

CummulaNve  Costs    $      7,200      $      7,395      $      7,987      $      8,582      $      9,180      $      9,782      $10,386      $10,993    

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Telefonix L1 PowerPost® EVSE ®

Bokom  line:  our  less  expensive  charger  and  more  efficient  use  of  power  can  allow    10  parking  spaces  for  charging  at  the  same  price  as  4  level  2  chargers.    If  we  want  EV  adopBon  to  happen  quicker,  then  this  would  speed  things  up  a  bit!      Over 60% of Nissan LEAF owners never buy a level2 charger!  Auto  dealers  are  first  to  admit  that  a  EV  buyer  was  pondering  the  purchase  of  their  first  EV,  the  purchase  finally  came  aqer  they  saw  that  some  chargers  were  available  at  their  place  of  work  and  at  the  places  they  would  frequent  like,  theaters  &  airports.    If  parking  spaces  are  limited  then  Level  2  can  be  used  for  shorter  charge  Bme  and  reach  mulBple  cars  or  use  a  rotaBon  plan.    

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“A  Breath  of  Fresh  Air”!                                                                                                              Our  “DonaNon  StaNon”  approach  

Thank  you  for  driving  A  clean  Air  Vehicle.  

Because  of  your  efforts    we  can  all  breathe    a  likle  easier.    

The  electricity  is  compliments  of  Lowe’s.  In  return  we  ask  that  you  consider  supporBng  the  

American  Lung  AssociaBon  by  scanning  the  code  here,  

or  visiBng  LUNG.ORG  

Sponsorship/Partnership/Stewardship

®

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Steps to speed up EV Adoption ®

Dealership Workplace Outreach Plan 1.  Turn your existing customers into EVangelists! 2.  Find out where they work 3.  Offer them a reward or “Bird-Dog” fee 4.  Meet with employers about installing chargers 5.  We will help plan, present and train employers 6.  Sell more EV’s to their fellow workers and friends

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Telefonix L1 PowerPost® EVSE ®

Specifications 120 Vac/16A 20A supply circuit Retractable cord reel is waterproof and spark-proof 14 feet of EVSE cable Simple LED operator interface SAE J1772 compliant UL 2594 safety certified for EVSE commercial use NEMA 3R enclosure ADA Compliant Exterior can be customized with logos, advertising, and messaging Dimensions:

Height – 58.9” Width – 6.0” Depth (w/o connector) – 9.0” Depth (with connector) – 17.0” Weight – 40 lbs. MSRP $1,495 “Budget & Grid Friendly”

   

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Telefonix L1 PowerPost™ EVSE ®

Solutions

Before   Aqer  

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No need to Over Think, Over Power or Over Spend

L1PowerPost.com  

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Workplace Charging Works! ®

Thank you! Please contact

Bill Williams

Telefonix, Inc. Head of North American Sales

[email protected] 310.6016751

We all say its the “Chicken or the egg”? Don’t be the chicken!