Li ch Vi hnh thc ng k n gin so vi mng x hi khc. Ch da trn s in
thoi ang
s dng.
Khng tn ph khi s dng v hon ton min ph khi gi tin nhn, gi in thoi
vi tc nhanh => C th thay th SMS v Call
C th gi nh, icon ng yu, c bit l hnh v tay ng nghnh. Trc , Zalo c
mt chin dch qung co tnh nng v hnh bng tay thng qua nhng MV, ngh s
ni ting,...
Chi game cng bn b
Created by La Nhon
CC TNH NNG TRN ZALO
Gi tin nhn Video (thi lng l 15s)
Qut bn gn
Chia s a im (check-in)
Nhn tin bng ging ni (tin nhn thoi)
C profile (chia s trng thi, hnh nh)
Chat nhm
Gii tr (chi game, thch u,)
Biu tng cm xc (Emoticon & Stickers)
Created by La Nhon
ZALO PAGE
Zalo Page l g? Zalo Page l trang thng tin chnh thc ca doanh
nghip, ca hng v t chc vi mc
ch kt ni v mang li gi tr vi ngi dng Zalo
Tnh nng ca Zalo Page Cp nht trng thi
Tr li tin nhn v c th nhn tin trc tip fan hoc tng tc trc tip
(like, share, comment) trn trng thi ca mnh
Nhn tin cho ton b fan
Scan QR code: y l tnh nng c sn trong Zalo Page, theo khi ngi dng
scan QR code s c link trc tip vo trang ch ca Page. y l cch nhanh
nht a ngi dng n trang ca bn trn Zalo.
Created by La Nhon
QUN L ZALO PAGE
Created by La Nhon
QUNG CO TRN ZALO
Sticky message (gi ton b n user Zalo) Chi ph: 500tr/ngy hoc CPC
= 3,000
Tnh ti thi im hin ti Zalo gn 15tr user
Page in categories: hin th danh mc page c phn loi Chi ph:
5tr/thng
Hot Page: Xut hin ti khung "Ni Bt" trong mc Zalo Page Chi ph:
30tr/tun
Created by La Nhon
QUNG CO TRN ZALO
Created by La Nhon
TH TRNG ZALO PAGE
Hu ht cc Zalo Page hin ti u l page gii tr, cng ng (Hy ni li yu
thng, th gii ph n, gc suy ngm,)
Page doanh nghip cha pht trin mnh
Hu ht cc i th cha c nh hng pht trin Zalo Page
Created by La Nhon
- Gn y cc smartphone u c ci Zalo lm phn mm c sn trong my
- Ngi dng thc, tng tc thc
- Ngi s dng nhiu (15 triu ngi)
- i tng tr (18-35)
- Ch s Reach cao (>80%)
- Xi trn nn tng di ng c ng dng cao
- Ngi dung c thi gian Online khng ln
- Kh tm kim fan
- Vn cha c nhiu hnh thc qung co
- C ngun data ln (o to v SMS brand name)
- Tip cn c nhiu khch hng
- Tng tc vi tng nhm khch hng tim nng
- i th cha c nh hng pht trin trn Zalo
- Cha c nhn s am hiu v Zalo Marketing
- y l mt knh truyn thng mi cn thi gian xy dng cng ng
SWOTim mnh Zalo im yu Zalo
C hi HNAAu Thch thc HNAAu
Qua nhng phn tch v Zalo, th trng, i tng cng nh SWOT.
Team Marketing quyt nh lp k hoch Marketing trn Zalo
