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ANNOTATION

The purpose of the graduation project - research organization market research and product competitiveness. Tasks graduation project: definition and purpose of marketing research and konkuentosposobnosti products; assessment of competitiveness of products; general characteristics of the enterprise SRL UNGAR; marketing research and data analysis.Results: In the study of the consumer market shampoo author obtained the following main results: the demand is defined in this production, the frequency of purchase; established the importance of the qualitative characteristics of the shampoo to the consumer; clarified what shampoo brands enjoy buyers of these product ; determine the degree of satisfaction with the product; interrelation between price and quality shampoo; found that affects the choice of a particular shampoo brand; defined demographic profile of customers, using parameters such as age, sex, education, income .Conclusions and recommendations: According to the survey results, the following conclusions: a proposal for perfumes and cosmetics market really meets the needs of the bulk buyers; selling prices for buyers shampoo acceptable; product quality is high. Thus, we can conclude that the prospects for the development of perfumes and cosmetic products in general, shampoo hair, in particular, is quite extensive.

Subject diplo set of about the project : Surname, name of the author: Vesiolaya Christina

Title of diploma project: Organization of market research and product competitiveness.

Place of defense: Chisinau, ULIM

Structure: introduction, two chapters, conclusions and recommendations, bibliography of 21 sources, 35 pages of text (excluding bibliography), 5 tables, 10 figures.

Keywords: marketing research, product competitiveness, appraisal.

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