1

- 9817009 9817051 9817063 9817120 9817123 9817129 9817153 9835033SWOT85C &

(Espresso)(Cappuccino) (Caf Latte)

-

199811Starbucks Coffee InternationalStarbucks Coffee

2002

SWOT (Strength)**** **** (Opportunity)******** (Weakness)*****

(Threat)****WTO*

7-11city cafhi caf

45

SWOT S W O SO WO 1. 2.: 3.: 1.(T-Mobile) 2. T ST WT 1. - 2. 1.10 2. 3. 85C & 85C + 10 (one-one marketing) 85 / 1. 326 252102 ...

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http://www.scribd.com/doc/11642835/%E7%B5%B1%E4%B8%80%E6%98%9F%E5%B7%B4%E5%85%8B%E6%9C%9F%E6%9C%AB%E5%A0%B1%E5%91%8Ahttp://ican168blog.pixnet.net/blog/post/23849897-starbucks%E6%98%9F%E5%B7%B4%E5%85%8B%E9%9D%A2%E8%87%A8%E5%B9%B3%E5%83%B9%E5%92%96%E5%95%A1%E6%8C%91%E6%88%B0%E7%9A%84%E5%9B%A0%E6%87%89%E4%B9%8B%E9%81%93-http://www.chinamgt.com/mod/news_ucanuz/news_show.php?n_id=1115http://www.wretch.cc/blog/emceditors/11316004http://web2.bookzone.com.tw/Board/content.aspx?ser=11218&pg=2http://www.google.com.tw/url?sa=t&rct=j&q=%E6%98%9F%E5%B7%B4%E5%85%8B+%E9%9D%A2%E8%87%A8%E7%9A%84%E5%A8%81%E8%84%85&source=web&cd=29&ved=0CF4QFjAIOBQ&url=http%3A%2F%2Fwww.shs.edu.tw%2Fworks%2Fessay%2F2010%2F11%2F2010111214164326.pdf&ei=sa_XTt3vBuLkmAX1qYHiCw&usg=AFQjCNHGkexb0xadVcSWwV12fJTi_Qy6qQ&sig2=NCQ6t0tsOrDeabeIbeElUQhttp://www.twcsi.org.tw/columnpage/news/000600/677.aspx

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