---942305942331
(1) (2)
2005
Sporting Goods Intelligence
-2(3)~1990 Nike
-3(4)
(5)
(1) (2)(3)(1)(2)
:
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-2
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60921329366NIKENIKENIKE81NIKENIKE
-2(: )
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-Cournot :Cournot
-Bertrand Increase in Product Differentiation Softens Price Competition
Cournot : Cournot ()
(2006)08 (2000)NIKE(2002)ODM OBM