Transcript
  • ---942305942331

  • (1) (2)

    2005

    Sporting Goods Intelligence

  • -2(3)~1990 Nike

  • -3(4)

    (5)

  • (1) (2)(3)(1)(2)

  • :

  • (:)

  • -2

  • -3

    :()():

  • ---

  • 60921329366NIKENIKENIKE81NIKENIKE

  • -2(: )

  • ---

  • -Cournot :Cournot

  • -Bertrand Increase in Product Differentiation Softens Price Competition

  • Cournot : Cournot ()

  • (2006)08 (2000)NIKE(2002)ODM OBM


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