UGCUGCUser Generated ContentUGC

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(Electronic Commerce)(Internet)(Commerce)

(Commerce)(Internet)

Kalakota & Whinston (1997)(B2C)(B2B)Kalakota & Whinston (1999)1-1

1-1

1-2

1-3

1-4 (flow)

1.2.3.4.

5.6.7.8.

1. 2. 3. 4. 5. 6. 7.

1. 2. 3. 4. 5. 6. 7.

1. 2. 3. 4. 5.

1.2.3.

Kalakota & Whinston 1. (EC Application)2. (Common Business Service Infrastructure)3. (Messaging and Information Distribution Infrastructure)(EDI)(Email)

Kalakota & Whinston4. (Multimedia Content and Network Publishing Infrastructure)HTMLJAVAWWW(ASP)5. (Network Infrastructure)

1. 2.

1-5 Kalakota & Whinston

1-6 CommerceNet

1-7

1-2 Zwass

1-8

1.1957~196760(Advanced Research Project AgencyARPA)1969ARPANet2.1969~1979ARPANet1973ARPANetBBN1974TelenetARPANetFile Transfer ProtocolFTPTCPTransmission Control Protocol

3.1982~1993(Internet)1982ARPANet ARPANet MILNet(Domain Name SystemDNS).edu.gov.com.org.net (Internet)(World Wide WebWWW) 4.19931994(Amazon.com)(Netscape)YAHOOeBayDell

1-3

Kalakota 1.(EFT)1970(Electronic Funds Transfer, EFT)(EFT)ATM2.(EDI)(E-mail)19701980(EDI)(E-mail)EDIE-mail

Kalakota3.1980(News Groups)(FTP)(internet)(virtual community)(global village)4.1990(internet)(WWW)

1-4

1. (Internet)(WWW)(Wireless Network)2. ()3. B2BB2C(Fortune 500)e()4. (Pure dot-com)(Click and Mortar)

1. 2. 3. (Blog)(Really Simple Syndication, RSS) 4. 5. 6. IT 7. IT vs. 8. 9. Windows 710.IT

Kalakota & Robinson (2002)19941. (1994-1997)(e-catalog)2. (1997-2000)(e-Commerce) 3. (2000~?)(e-Business)

1-9

1. 2. e3.

1. 2. 3. 4.

1. (Self-Diagnosis)2. (Reversing the Value Chain)(inside-out)(outside-in) 3. (Choosing a narrow Focus)(1) (Service Excellence) (2) (Operational Excellence) (3) (Continuous Innovation)

1-5

1. 2. 3. 4. 5.

1.(B2C)(Amazon) 2.(B2B) Commerce One 3.(C2C) eBay 4.(P2P)ezpeer

1-10 B2C

1-11 B2B

1-12 C2C

B2B (EDI)

B2BAriba B2BCommerce One

B2B 1.2.3.4.1.2.3.

B2B 1.EDI Over Internet (EOI)B2B EC (1996~2000) 2. (2000~2002) 3.(2003~2005)

(Telnet) (WWW) (FTP) (e-mail) (VoIP)

(PCPC)(PCPhone)(PhonePhone)

1. SkypeSkype200642820059eBay 41SkypePChome2. YahooYahoo Messenger3. MicrosoftMSN 4. GoogleGoogle Talk