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第一章 電子商務的本質. 電子商務 基峰資訊. 本章學習目標. 電子商務的基本概念 電子商務的架構 電子商務的沿革 電子商務的潮流 電子商務的經營模式 網際網路的應用. 新思維: UGC. UGC ( User Generated Content )中譯成「使用者生產內容」 是一種「使用者」、「內容」與「平台」三方所構成的新服務型態,由愛現敢現的使用者自行創作內容或整合他人創作,以文字、圖片或視訊等形式呈現,作品放置於網站平台上,公開或封閉地提供其他網路使用者瀏覽 在 UGC 模式下,網友不再只是觀眾,而是線上內容的生產者與消費者. UGC 網站. - PowerPoint PPT Presentation
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UGCUGCUser Generated ContentUGC
UGCUGCUGCFlickrMySpaceYoutubeYahoo! VideoWikipediaYahoo!
(Electronic Commerce)(Internet)(Commerce)
(Commerce)(Internet)
Kalakota & Whinston (1997)(B2C)(B2B)Kalakota & Whinston (1999)1-1
1-1
1-2
1-3
1-4 (flow)
1.2.3.4.
5.6.7.8.
1. 2. 3. 4. 5. 6. 7.
1. 2. 3. 4. 5. 6. 7.
1. 2. 3. 4. 5.
1.2.3.
Kalakota & Whinston 1. (EC Application)2. (Common Business Service Infrastructure)3. (Messaging and Information Distribution Infrastructure)(EDI)(Email)
Kalakota & Whinston4. (Multimedia Content and Network Publishing Infrastructure)HTMLJAVAWWW(ASP)5. (Network Infrastructure)
1. 2.
1-5 Kalakota & Whinston
1-6 CommerceNet
1-7
1-2 Zwass
1-8
1.1957~196760(Advanced Research Project AgencyARPA)1969ARPANet2.1969~1979ARPANet1973ARPANetBBN1974TelenetARPANetFile Transfer ProtocolFTPTCPTransmission Control Protocol
3.1982~1993(Internet)1982ARPANet ARPANet MILNet(Domain Name SystemDNS).edu.gov.com.org.net (Internet)(World Wide WebWWW) 4.19931994(Amazon.com)(Netscape)YAHOOeBayDell
1-3
Kalakota 1.(EFT)1970(Electronic Funds Transfer, EFT)(EFT)ATM2.(EDI)(E-mail)19701980(EDI)(E-mail)EDIE-mail
Kalakota3.1980(News Groups)(FTP)(internet)(virtual community)(global village)4.1990(internet)(WWW)
1-4
1. (Internet)(WWW)(Wireless Network)2. ()3. B2BB2C(Fortune 500)e()4. (Pure dot-com)(Click and Mortar)
1. 2. 3. (Blog)(Really Simple Syndication, RSS) 4. 5. 6. IT 7. IT vs. 8. 9. Windows 710.IT
Kalakota & Robinson (2002)19941. (1994-1997)(e-catalog)2. (1997-2000)(e-Commerce) 3. (2000~?)(e-Business)
1-9
1. 2. e3.
1. 2. 3. 4.
1. (Self-Diagnosis)2. (Reversing the Value Chain)(inside-out)(outside-in) 3. (Choosing a narrow Focus)(1) (Service Excellence) (2) (Operational Excellence) (3) (Continuous Innovation)
1-5
1. 2. 3. 4. 5.
1.(B2C)(Amazon) 2.(B2B) Commerce One 3.(C2C) eBay 4.(P2P)ezpeer
1-10 B2C
1-11 B2B
1-12 C2C
B2B (EDI)
B2BAriba B2BCommerce One
B2B 1.2.3.4.1.2.3.
B2B 1.EDI Over Internet (EOI)B2B EC (1996~2000) 2. (2000~2002) 3.(2003~2005)
(Telnet) (WWW) (FTP) (e-mail) (VoIP)
(PCPC)(PCPhone)(PhonePhone)
1. SkypeSkype200642820059eBay 41SkypePChome2. YahooYahoo Messenger3. MicrosoftMSN 4. GoogleGoogle Talk