E-mail: [email protected]
*
*
*
)*
*
-1*1 (Ch.1)2 (Ch.2)3 (Ch.3)4 (Ch.4)5 (Ch.5)6 (Ch.6)7 (Ch.7)8 (Ch.8)9
-2*10 (Ch.9)11 (Ch.10)12 (Ch.11)13 (Ch.12)14 (Ch.13)15 (Ch.14)16 (Ch.15)17 (Ch.16)-118 -2
30%20%11010010%40%*
(Kotler/ Marketing Management: An Asian Perspective, 4/e)*
e-mail: [email protected]: I924()Cellphone:0923-341571
*
TMCA*
TMCA2009(TMCA)*
TMCA20102IAA4APRATAAKAAATGDA
*
*TMCATMCATMCA
* BBDO
TMCA-1TMCATMCATMCA*
TMCA-2TMCATMCA*
TMCA-3TMCA
*
TMCA-4TMCA123TMCA1216
*
()30(60)(40)90NT$2200*
30(60)(40)90NT$2200 *
201112/3 [][]20111118 PM05:00501,500 /20 ~ 491,800 /1001,500 / www.bestwise.com.tw/_bw/20111003/20111021.htm *
*
TIMS*
TIMS*
6778367813---6779---5---
*
TIMSTIMS
*
TIMS-1*
TIMS-25 *
*
2012/03/01~03/15 2012/03/16~03/31$1,600$2,000$2,000$2,400$900$1,200$1,200$1,400
*
09:30~10:3011:00~12:0012:30~13:3014:00~15:00()
$3000$5000*