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Investitori u Velikoj Britaniji pokazuju vee interesovanje za
ulaganje u Srbiju.
Dr Dejan Popovi, ambasador Republike Srbije u Velikoj
Britaniji, objanjava kakve su mogunosti unapreenja
privrednih odnosa Srbije i Velike Britanije i izgledi za
poveanje britanskih investicija u Srbiju.
Da li strani investitori preko ambasada Republike Srbije
u Londonu pokazuju interesovanje za ulaganje u Srbiju?
- U uslovima globalne ekonomske krize, koja je posebno
otro pogodila Ujedinjeno Kraljevstvo, ne moe se rei da
postoji naroit interes za investicije uopte, a posebno ne u
privredu zemlje poput Srbije, koja ni ranije nije bila u okusu
interesovanja britanskih poslovnih krugova. Britanske di-
rektne investicije u Srbiji u periodu 2001-2008. godine bile
su oko 300 miliona USD, to Ujedinjeno Kraljevstvo stavlja na
Zainteresovanost engleskihinvestitora za Srbiju
Engleski investitori planiraju ulaganja u Srbiju. - British American Tobacco do sada najvie investirao u Srbiju.
Danubius Group eli da kupi neke srpske banje.
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Investors in Great Britain expressing more interest in in-
vestments in Serbia
Dr. Dejan Popovi, Ambassador o the Republic o Serbia
in UK explains the possibilities to promote economic rela-
tions between Serbia and United Kingdom and prospects to
increase British investments in Serbia.
Are oreign investors expressing their interest to invest
in Serbia through the Embassy o the Republic o Serbia
in London?
- In the conditions o global crisis, which especially strongly
aected the United Kingdom, it could not be said that there
has been particular interest in investments in generally, and
especially not in investments in a country such as Serbia that
has not been in the ocus o interests o British business cir-cles. British direct investments in Serbia in the period 2001-
2008 amounted to about 300 million dollars, thus ranking
the United Kingdom at seventh place when reerring to the
stricture o investments by country origin. In that period to-
tal oreign investments in Serbia amounted about 12 billion
dollars.
However, being in the capacity o Ambassador o Serbia to
St. James Court, I may say that in spite o the current circum-
stances there are some interests expressed or investments
and that there is certain number o serious investors plan-
ning to invest in Serbia.
Are interests or greenfelds investments bigger
rom those or acquisition o enterprises throughprivatization?
- Historically, the biggest British investment made in Serbia
so ar has been the acquisition o Vranje Tobacco Industry by
British American Tobacco in 2003 (87 million euros). Mean-
while, there were several greenfeld investments Agena
Technology has build a actory in Peinci or production o
customer-tailed machinery and employed 180 workers; Al-
bon Engineering is building the car spare parts actory also
in the town o Peinci (investment project value 8 million
euros); Greenhouse Investments have realized with Tigar
company rom Pirot a joint venture amounting to 40 million
euros or the production o rubber products, etc.
However, in my opinion there is much more interest in en-
terprises acquisition through privatization. Thus, Danubius
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sedmo mesto na rang-listi drava prema poreklu investicija.
Ukupne direktne strane investicije u Srbiju u tom perioduiznosile su oko 12 milijardi USD.
Meutim, sa poloaja ambasadora Srbije na Dvoru Sent
Dejmsa mogu primetiti da odreena zainteresovanost za
ulaganja postoji i da, ak i u datim okolnostima, jedan broj
ozbiljnih investitora planira da ulae u srpsku privredu.
Da li je vee interesovanje za grinld investicije ili za
kupovinu preduzea u privatizaciji?
- Istorijski posmatrano, do sada najveu britansku inves-
ticiju u Srbiji predstavljala je kupovina Duvanske industrije
Vranje od strane British American Tobacco-a 2003. godine
(87 miliona evra). U meuvremenu je bilo nekoliko grinld
investicija Agena Technology je u Peincima izgradila ab-riku maina po porudbini, zaposlivi 180 radnika; Albon En-
gineering gradi abriku auto-delova, takoe u Peincima (uz
vrednost investicije od 8 miliona evra); Greenhouse Invest-
ments je ostvario zajedniko ulaganje sa pirotskim Tigrom u
proizvodnju gumenih proizvoda u vrednosti od 40 miliona
evra i dr.
Meutim, procenjujem da je ipak vee interesovanje za ku-
povinu preduzea u privatizaciji. Tako, Danubius Group eli
da kupi nekoliko srpskih banja Banju Koviljau, Vrnjaku
banju i Ribarsku banju.
O tim namerama Ambasada Srbije u Londonu je od poetka
obavetavana, aktivno podravajui kontakte potencijalnog
investitora sa nadlenim ministarstvima i organima lokalne
samouprave.
Napominjem da su pojedini investicioni ondovi sa
seditem u Ujedinjenom Kraljevstvu (npr. Ashmore) ve ku-
pili neka srpska preduzea (npr. Karneks iz Vrbasa), dok je
Merrilll Lynch kupio 25 % udela u MPC-u.
Za koje sektore se najvie interesuju strani investitori i
da li je dolo do nekih konkretnih aranmana?
- Pored navedene zainteresovanosti za ulaganja u ban-
jski turizam, postoje izgledi da investicioni ond EMAC i BP
Chemicals preuzmu SK Kikinda (investicija vredna oko 100
miliona dolara). Privredna delegacija Jorkira poetkom maja
boravi u Beogradu, sa eljom da ispita mogunosti za ulag-
anja u srpsku privredu.
Group wants to buy several Serbian spas Koviljaa spa,
Vrnjaka spa and Ribarska spa. Serbian Embassy in Londonhas provided inormation on these plans rom the beginning
and supported actively the contacts between the potential
investors and relevant ministries and local sel-manage-
ment bodies. I would like to stress that some investment
unds based in United Kingdom (e.g. Ashmore) have already
bought some Serbian enterprises (e.g. Carneks rom Vrbas),
and Merrill Lynch has acquired 25% share in MPC.
For which sectors are oreign investors mostly
interested and were there some concrete
arrangements?
- In addition to the mentioned interest in investing in spas
tourism, it seems that the investment und EMAC and PB
Chemicals will acquire MSK Kikinda (value o investment
about 100 million dollars). Early in May, business mission
rom Yorkshire will visit Belgrade in order to study the pos-
sibilities to invest in Serbia.
In which way is the Embassy in London disseminating
inormation on possibilities to invest in Serbia?
- The Embassy has participating actively in the preparation
o the visit o Business mission rom Yorkshire. In January
2009, in cooperation with Yorkshire Society and with sup-
port o Serbian Diaspora, Serbian Chamber o Commerce
and SIEPA, it has organized the presentation o Serbian pos-
sibilities in Leeds. The same presentation we had in Birming-
ham where I had contacts with the Chamber o Commerce othe Black Country. I am in contacts with the EBRD all the time,
and we are preparing very good presentation o Serbia to be
held in autumn with the participation o high ofcials both
rom Serbia and EBRD.
Have the eforts on promoting the image o Serbian
business given some results?
- Presidential and parliamentary elections held last year in
Serbia have brought up some changes in British perception o
Serbia in general, and in particularly o the image o business
climate. I have the impression that ater some stoppage dur-
ing the last ew years, the UK public has started again to take
Serbia more seriously as prospective candidate or the EU
membership and as a result it seems that these rather mod-
est economic cooperation achieved so ar could be enlarged
British Businessmen Interested orInvestments in Serbia
British investors planning to invest in Serbia - British American Tobacco biggest investor in Serbia so far
Danubius Group wants to buy some of Serbian spas
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Na koji nain ambasada u Londonu prua informacije o
mogunostima investiranja u Srbiju?
- Ambasada je aktivno uestvovala u pripremi posete
privredne delegacije Jorkira, utoliko to je u januaru 2009.
godine, sa Yorkshire Society i uz podrku srpske dijaspore,
Privredne komore Srbije i SIEPA, organizovala predstavljanje
Srbije u Lidsu. Na slian nain nastupili smo i u Birmingemu,
gde sam razgovarao sa Privrednom komorom oblasti Black
Country. Neprestano sam u kontaktu sa EBRD-om, gde za
jesen pripremamo ozbiljnu prezentaciju Srbije uz uee
visokih zvaninika, kako iz Srbije, tako i iz EBRD-a.
Da li se u poslednje vreme vide rezultati poboljanjaposlovnog imida Srbije?
- Prologodinji predsedniki i parlamentarni izbori u Srbiji
doveli su do odreene promene u britanskoj percepciji Srbije
uopte, i njenog poslovnog imida posebno.
Stiem utisak da je, posle odreenog zastoja tokom
poslednjih nekoliko godina, javnost u Ujedinjenom
Kraljevstvu ponovo poela da ozbiljno uzima Srbiju kao
budueg kandidata za lanstvo u Evropskoj uniji, te skromni
okviri dosadanje ekonomske saradnje mogu u narednim
godinama, uprkos globalnoj krizi, biti ozbiljnije proireni.
Tu naroito imam u vidu spoljnotrgovinsku razmenu, koja
je na godinjem nivou od oko 200 miliona dolara uvoza izUjedinjenog Kraljevstva i oko 150 miliona dolara naega
izvoza u tu zemlju.
Ujedinjeno Kraljevstvo je na 15. mestu po vrednosti naeg
izvoza, a tek na 25. mestu po vrednosti naeg uvoza.
Britansko trite, iako probirljivo, otvoreno je za nae
izvoznike koji do sada nisu umeli da iskoriste sve mogunosti
koje se pruaju.
Tu, pre svega, imam u vidu lance robnih kua (Waitrose,
Tesco), u kojima se srpski poljoprivredni proizvodi mogu nai
u mnogo veim koliinama nego to je do sada bio sluaj.
Britansko trite prua ozbiljne potencijale za rast i u prodaji
turistikih usluga naroito u vezi sa, u Velikoj Britaniji veomapopularnim, novosadskim EXIT-om, te atrakcijama kao to su
Putevi rimskih imperatora ili krstarenja rekom Dunav.
Da li Velika Britanija ekonomski podrava Srbiju i na
koji nain?
- Sveobuhvatno istraivanje naina donoenja odluka o
investicijama u zemlje jugoistone Evrope, obavljeno pod
okriljem OECD i Pakta za stabilnost, pokazalo je da strateki
investitori najvei znaaj pridaju politikoj stabilnosti,
vladavini prava (ukljuujui nivo korupcije) i teini tereta
administracije kada se opredeljuju da li e ulagati u Srbiju,
BiH, Makedoniju ili neku etvrtu dravu. Ambasada Srbije
u Ujedinjenom Kraljevstvu zato ulae napore da inormie
britansku poslovnu i najiru javnost o napretku koji je u Srbiji
ostvaren u tim oblastima.
in the coming years in spite o the global crisis. Here I am
particularly reerring too oreign trade with Serbian imports
rom UK amounting to about 200 million dollars per year and
exports to UK about 150 million dollars. United Kingdom is
ranking at 15th place by the value o our exports, and 25th by
the value o our exports. In spite o being demanding, Brit-
ish market is opened or our exporters which have not used
all oered possibilities so ar. Here, I primarily have in mind
retail sail chains (Waitrose, Tesco) in which there should be
much more Serbian agricultural products than it has been
the case until today. British market oers great potentials or
growth and sale in tourism especially related to Novi Sad
EXIT event which is very popular in Great Britain, and also toattractive products such as Following the Roman Emperors
Routes, or cruises on the Danube.
s the United Kingdom supporting Serbian economy and
in what way?
- A comprehensive study supported by the OECD and Sta-
bility Pact related to the decision bringing on investments
in countries o South East Europe showed that strategic in-
vestors attach special importance to political stability, rule
o law (including corruption level) and administrative bur-
den when they are deciding to invest in Serbia, Macedonia,
Bosnia and Herzegovina or some other country. This is why
Serbian Embassy to the United Kingdom is making eortsto inorm the British business circles and public on progress
that has been made by Serbia in these felds.
What are the bilateral economic relations between
Serbia and United Kingdom like?
- In principle, United Kingdom is supporting the idea on the
EU enlargement to Western Balkans and due to this reason
Serbia enjoys support rom London or its European ambi-
tions.
- British Government is ready to support, in principle, the
application o Interim Trade Agreement between EU and
Serbia; although in its view Serbia has to prove ull coopera-
tion with the ICT Y. Consequently, in case that the procedureor ratifcation o the Stabilization and Association Agree-
ment is unrozen and Serbia submits its candidacy or the EU
membership, United Kingdom will be among the countries
that will support urther proceedings, simultaneously insist-
ing on the ulfllment o all conditions posed to candidate
countries.
At what level are economic relations between the
Republic of Serbia and United Kingdom and are they
progressing?
- United Kingdom has signifcant inuence in decision
bringing in international fnancial organizations (MMF, World
Bank, etc.) and thus, through the support provided by them
to Serbia, it supports indirectly fnancing o institutional re-
orms and inrastructural projects.
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Some inormation indicates that Export Credit Guarantee
Department is interested to provide support to British ex-
porters and investments in Serbia in the value o GBP 100
million.
What are the prospects for economic relations betweenSerbia and Great Britain?
- Bearing in mind rather modest volume o oreign trade
and British investments in Serbia, I think that prospect or the
coming years are quite promising.
With Serbia progressing to become EU member, the darkshadow rom the 90s will become aded, and readiness o
British business circles to penetrate Serbian market will be-come more outstanding.
Kakvi su bilateralnu ekonomski odnosi Srbije i Velike
Britanije?
- Ujedinjeno Kraljevstvo je principijelan zagovornik
proirenja Evropske unije na Zapadni Balkan i zato Srbija
uiva u Londonu podrku za svoje evropske ambicije.
Britanska vlada je, u naelu, spremna da podri primenu
Privremenog trgovinskog sporazuma izmeu EU i Srbije,
mada smatra da Srbija mora da ostvari punu saradnju sa
Hakim tribunalom. Dakle, ukoliko postupak ratifkacije
Sporazuma o stabilizaciji i pridruivanju bude odmrznut iSrbija podnese svoju kandidaturu za lanstvo u EU, Ujedin-
jeno Kraljevstvo e biti meu onim evropskim dravamakoje e podravati dalji postupak, insistirajui, pri tom, na
doslednom ispunjenju uslova koji se postavljaju zemljama
kandidatima.
Na kom nivou su ekonomski odnosi Republike Srbije iVelike Britanije i da li dolazi do unapredjenja?
- Ujedinjeno Kraljevstvo ima znaajan uticaj u donoenju
odluka u meunarodnim fnansijskim organizacijama (MMF,
Svetska banka i dr.), te kroz podrku koju one pruaju Srbiji
indirektno pomae fnansiranje institucionalnih reormi iinrastrukturnih projekata. Postoje inormacije da je Export
Credit Guarantee Department zainteresovan da sa 100 mil-
iona unti prui podrku britanskim izvoznicima i investito-
rima u Srbiju.
Kave su perspektive ekonomskih odnosa Srbije i VelikeBritanije?
- Imajui u vidu dosadanji skroman obim spoljnotrgov-
inske saradnje i britanskih direktnih investicija u Srbiju,
miljenja sam da su perspektive za napredak u godinama
koje su pred nama sasvim dobre.
Kako se Srbija bude pribliavala lanstvu u Evropskoj uniji,
tako e tamna senka devedesetih godina sve vie bledeti, a
spremnost britanskih poslovnih krugova da uu na srpsko
trite postajae sve izraenija.
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1515
EMBASSY OF THE REPUBLIC OF SERBIA
28 Belgrave Square
LONDON SW1X 8QB
GREAT BRITAIN
TEL 44 207 235 9049
FAX 44 207 235 7092
E-mail: [email protected]
Government o the Republic o Serbia
www.serbianembassy.org.uk
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