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Business English Reading

实用商务英语导读教案

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Chapter 8 Tourism and Tourism Management

8.1 Travel and Tourism 8.2 Accommodation and Transportation 8.3 Entertainment 8.4 Frontier

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Lead In: What is Tourism?

Why people travel?

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Lead In: What is Tourism?

For Business

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Lead In: What is Tourism?

For Leisure

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Lead In: What is Tourism?

Visit Friends or Relatives

8.1 Travel and Trourism

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I Travel

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8.1.1 General Introduction

A social activity:

Air travelHotel roomRental carsightseeing

TourismTourism

3 major reasons:

•For business•For leisure time & pleasure•To visit friends or relatives

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8.1.1 General Introduction

Tourism is, essentially, a social activity;

it is about people travelling, for whatever

reason, to destinations away from the

place where they

normally live and

work, and their

activities during

their stay in

those destinations.

8.1.2 Tourism Products

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CustomerCustomerCustomerCustomer

TransportationTransportation

AccommodationAccommodation

Food & DrinkFood & Drink

Attraction & EventAttraction & Event

8.1.2 Tourism Products

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TransportationTransportation

AccommodationAccommodation

Food & DrinkFood & Drink

Attraction & event

Attraction & event

How to travel?How to travel?

Where to stay?Where to stay?

What to eat and drink?What to eat and drink?

What do you do?What do you do?

Orientation Focus

8.2 Accommodation and Transportation

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8.2 Accommodation and Transportation

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8.2.1 Accommodation

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Resort

Hotel

Self-catering

Motel

B & B

Hostel

Accommodation

8.2.1 Accommodation

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Management Challenges and Issues

Economic Issues

Demand Issues

Quality Issues

Technology Issues

Environmental Issues

8.2.2 Transportation

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Flexibility

Availability

Convenience

Reliability

Time/Speed

Comfort

Safety

Cost

1616

Factors for Choice of Transport

8.2.2 Transportation

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Private Car

Car Rental

TaxiBus/

Coach

Road Transport

8.2.2 Transportation

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Long Rail

Journey

AuthenticTravel

TrainTour

LittleRailway

Rail Transport

8.2.2 Transportation

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Water-borneTourist

Experiences

Water-borneJourneys

Water-borne Transport

8.2.2 Transportation

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The Technological Development

Regulation, Deregulation & Privatization

Airline Operations

Air Transport & Airports

Strategic Alliances

Air Transport

8.3 Entertainment

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8.3.1 Catering

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Everyone likes delicacy, especially travellers.

Catering plays one of the most important roles in travel and tourism.

8.3.1 Catering

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Shanghai

Pari

s

Vancouver

8.3.2 Shopping

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Hongkong – the Paradise of ShoppingShopping is mostly about having fun,

and is also about spending time rather than spending money.

8.3.2 Shopping

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Milan – the Kingdom of FashionYou'll struggle to pace yourself

on shopping trips to Milan.

8.3.3 Interest

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Why people travel?

Because everywhere has something for everyone! There is so much to do and see –

it’s just a matter of choosing.

8.3.3 Interest

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Beach

&

Sunshine

8.3.3 Interest

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National Park

8.3.3 Interest

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Skiing & Snow Boarding

8.3.3 Interest

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Cruise &Rail Journey

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8.4 Frontier

Great future of tourism industry.

NewProducts

NewIndustry

New Consumers

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8.4.1 New Consumers

Statistics show that the number of international tourist arrivals is expected to more than double

to 1.6 billion in 2020, corresponding to an average growth of 4.1 per cent a year for the

period 1995 to 2020.

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8.4.2 New Products

New Products

Third-age tourism

Youth and adventure tourism

Domestic and visiting friends and relatives tourism

Conference tourism—MICE market and business tourism

Sport and events tourism

Shopping and tourism

Space tourism

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8.4.2 New Products

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8.4.3 New Industry

New Industry

Intermediaries: travel agencies and tour operators

Transport and transit: air, land and sea

Hospitality megatrends

Entertainment and new leisure tourism

Sport and events tourism

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Case Study

The Amazing Thailand Grand Sale The Amazing Thailand Grand Sale is Thailand’s annual two-month

shopping extravaganza which offers world-class shopping, a diverse selection of quality products and services, special discounts of up to 80 per cent off regular prices, and promotional offers extended by deparment stores and retail outlets in Bangkok and the popular tourist destinations of Chiang Mai, Pattaya, Phuket, Hat Yai and Songkhia. The event is one of the biggest in Southeast Asia. About 900 business operators participate, including retail shops, restaurants, tourist attractions, tour agencies, theme parks, golf clubs, sport clubs, spas, hotels and other forms of accomodation.

The event, organized by the Tourism Authority of Thailand (TAT), has been held every year since 1998. The objectives of the Grand Sale are to create an opportunity for people to visit Thailand and enjoy great discounts and deals, to stimulate domestic and international travel, to create revenue for the economic development of Thailand, and to enhance its image as a tourist destination.

1. 泰国的这个旅游产品包括了哪些内容？有哪些商家参与？

2. 请从吃、住、行、游、购几个方面为上海设计一个旅游产品。

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