Page 1
Pushing the envelope
Page 2
Wie ben ik?bit.ly/linkedmap
Page 3
Agenda
1)Easytobook.com2)Retrospect en doelstellingen3)Campagnes doormeten4)A-B testen5)Funnel segmentatie6)Product optimalisatie7)Vraag en aanbod8)Email Retargeting
Page 4
About useasytobook.com
Hotel reservations made easy…
Page 5
About us5 promises
Page 6
1) Inventory
a LARGE inventory of GREAT hotels.
Page 7
2) Inspire
Inspire & assist the booker to book on our website
Page 10
5) Support
Support in every step of the experience
Page 11
Funnels?Campagnes?
Conversiemeting?Adwords koppeling?
2008
Page 12
Roadmap
Return on AdspendOnline mix
Groei
Page 13
Campagnes doormetenbit.ly/utmcode
Page 14
ROAS optimalisatie
Page 15
A-B testen
Design Layout
Subjects Offers
Page 17
FunnelsSegmenteren
VergelijkenProduct funnel
Instellen
Page 18
Gebruikelijke funnel
Page 19
Funnel segmenterenbit.ly/trechter
Page 20
Funnels vergelijken
Product funnelVergelijk campagnes
Page 21
Product optimalisatie
Page 22
Product optimalisatie
Page 26
Vraag en aanbod
Arrival dateDeparture date# hotels# available hotels# searches--------------------------+ACTION!Tuesday, A
pril 26, 2
011
Wednesday, April
27, 2011
Thursday, A
pril 28, 2
011
Friday, A
pril 29, 2
011
Saturday, A
pril 30, 2
011
Sunday, M
ay 1, 2
011
Monday, May 2
, 2011
Tuesday, May 3
, 2011
Wednesday, May 4
, 2011
Thursday, M
ay 5, 2
011 -
1,000
2,000
3,000
4,000
5,000
6,000
7,000
0%
10%
20%
30%
40%
50%
60%
70%
80%
AvailabilitySearches
Page 27
Email retargeting
+ [email protected]
Page 28
Email retargeting
Page 29
Resumerend
CampagnesTestenFunnelProductNauwkeurigheidImplementatieGebruikersgemak