Download pptx - Jpo comms induction 14 jan2016

#JPOLife | @LottaLei

Communicating for Impact

JPO Workshop 14 January 2016 | #JPOLife


If we do not communicate about what we do it’s almost like not doing

anything at all.

“ “


United Nations agencies must continue to support mandate-specific strategies, policies, messages and products, using agencies' own brand identities.

““



#SDGs go local in 2016



Why communicate online?


How to communicate for impact


Practical tips

Set goals, identify your target audience, and manage expectations

Project time lines, key events & int’l

days

Global media &

news trends

Local/regional

news

Budget your resources & available

capacities

Key events in your area of practice (ie:

Int’l days, conferences)

Develop your Communications Strategy

Create a workplan

Plug into the conversation


Be part of the news cycle



Use the access we have


Conferences and Reports aren’t NEWS


Get active on social media


Develop relationships


Be BOLD! Disrupt.


How to tell your story?


Storytelling as thought leaders


Why tweet and blog?


To tweet or not to tweet?


To tweet or not to tweet?


Got a scoop? Get in touch!

Social Media [email protected]

Media & [email protected]

Publications, [email protected]

Online & [email protected]


Resources

Communications Toolkit

UNDP External Communications Action PlanCommunications Toolkit

bit.ly/undpbrandUNDP Brand Manual

Logos & graphic resourcesEditorial Style Manual Crisis Communications

Thank [email protected]

#UNDP50 Resources:Toolkit & Trello

Others:

• UNDP’s approach to social media

• Join commnet • Join Yammer

https://intranet.undp.org/unit/pb/communicate/communicationstoolkit/Pages/default.aspx

https://intranet.undp.org/unit/pb/communicate/Communications%20Cluster%20Useful%20Documents/UNDP%20External%20Communications%20Action%20Plan%202016-2017.pdf

https://intranet.undp.org/unit/pb/communicate/Communications%20Cluster%20Useful%20Documents/UNDP%20External%20Communications%20Action%20Plan%202016-2017.pdf

https://intranet.undp.org/unit/pb/communicate/communicationstoolkit/Pages/default.aspx

https://intranet.undp.org/unit/pb/communicate/tagline/_layouts/WopiFrame2.aspx?sourcedoc=/unit/pb/communicate/tagline/Shared%20Documents/UNDP%20BrandManual_rev2014%20plus%20Web.pdf&action=default&Source=https://intranet.undp.org/unit/pb/communicate/tagline/SitePages/Home.aspx?GroupString=;#English;

https://intranet.undp.org/unit/pb/communicate/tagline/SitePages/Home.aspx

https://intranet.undp.org/unit/pb/communicate/Communications%20Cluster%20Useful%20Documents/UNDP%20Editorial%20Style%20Manual%202014.pdf

https://intranet.undp.org/unit/pb/communicate/communicationstoolkit/crisis/SitePages/crisiscommsstrategy.aspx

https://intranet.undp.org/unit/pb/communicate/SitePages/50th%20Anniversary%20Toolkit.aspx

https://trello.com/b/ErWHwj8h/undp50

http://social-media-for-development.org/undp-and-their-use-of-social-media-2015/

http://social-media-for-development.org/undp-and-their-use-of-social-media-2015/


Have a whale of a story to tell!