SOCIAL MEDIA BASICS
AND PROPER USE IN NAVY RECRUITING
What is Social Media
Social Media is a form of communication where the users publish the content with the specific intention of sharing it with others It is often associated with marketing advertising or persuasive communication
Industrial Media
Also known as ldquoTraditionalrdquo Media Requires significant resources Commonly referred to as -Traditional Media -Broadcast Media -Mass Media
Properties that help describe the differences between Social and
Industrial Reach Accessibility Usability Recency Permanence
Community Media
Combination of IndustrialSocial Media Run by professionals andor amateurs Examples Public Access Television Public Access Radio
Interesting Statistics
Accounts for 11 of all time spent online 234 million people in US used mobile devices January 2010 Twitter passed 12 billion tweets in one
month December 2009 1 of 4 US internet page views occurred
at a top social networking site up 83 from December 2008
Basic Components of Social Media
Concept (art info etc) Media (physical electronic or verbal) Social Interface (intimate direct community
engagement social viral electronic broadcast etc)
General Benefits
Return on InvestmentBrand IdentificationCollege ImpactCommunications ResponsivenessMessage Impact
WEB amp SOCIAL MEDIA PRESENCE
SOCIAL NETWORKING SITESwwwchinfonavymilnavylivedodlivemilwwwflickercomphotosunitedstatesnavywwwtwittercomnavynewswwwtwittercomusnavyjobswwwnavyformomscomwwwfacebookcomusnavywwwfacebookcomnavyrecruitingwwwfacebookcomusnavylifewwwfacebookcomnavychaplainwwwfacebookcomnavycivilengineerwwwfacebookcomnavyhealthcarewwwfacebookcomnavyjagwwwfacebookcomnavynuclearwwwfacebookcomwomenredefinednavywwwfacebookcomnavycryptologyandtechnology
wwwfacebookcomnavyeodwwwfacebookcomnavyairrescuewwwfacebookcomusnavydiverwwwfacebookcomnavyathleteswwwfacebookcomnrotcwwwfacebookcomnavyreservewwwfacebookcomnavylatinos
NAVY RECRUITING SITESwwwnavycomwwwnavycomhealthcarewwwnavycomnuclearwwwnavycomsealswwwnavyreservecomwwwelnavycomwwwnavyathletescom
Manage the information thatrsquos publicly available about you as professional
Find and be introduced to potential clients service providers and subject experts who come recommended
Create and collaborate on projects gather data share files and solve problems
Be found for business opportunities and find potential partners Gain new insights from discussions with likeminded professionals in
private group settings Discover inside connections that can help you land jobs and close deals Post and distribute job listings to find the best talent for your
company
What is Social Media
Social Media is a form of communication where the users publish the content with the specific intention of sharing it with others It is often associated with marketing advertising or persuasive communication
Industrial Media
Also known as ldquoTraditionalrdquo Media Requires significant resources Commonly referred to as -Traditional Media -Broadcast Media -Mass Media
Properties that help describe the differences between Social and
Industrial Reach Accessibility Usability Recency Permanence
Community Media
Combination of IndustrialSocial Media Run by professionals andor amateurs Examples Public Access Television Public Access Radio
Interesting Statistics
Accounts for 11 of all time spent online 234 million people in US used mobile devices January 2010 Twitter passed 12 billion tweets in one
month December 2009 1 of 4 US internet page views occurred
at a top social networking site up 83 from December 2008
Basic Components of Social Media
Concept (art info etc) Media (physical electronic or verbal) Social Interface (intimate direct community
engagement social viral electronic broadcast etc)
General Benefits
Return on InvestmentBrand IdentificationCollege ImpactCommunications ResponsivenessMessage Impact
WEB amp SOCIAL MEDIA PRESENCE
SOCIAL NETWORKING SITESwwwchinfonavymilnavylivedodlivemilwwwflickercomphotosunitedstatesnavywwwtwittercomnavynewswwwtwittercomusnavyjobswwwnavyformomscomwwwfacebookcomusnavywwwfacebookcomnavyrecruitingwwwfacebookcomusnavylifewwwfacebookcomnavychaplainwwwfacebookcomnavycivilengineerwwwfacebookcomnavyhealthcarewwwfacebookcomnavyjagwwwfacebookcomnavynuclearwwwfacebookcomwomenredefinednavywwwfacebookcomnavycryptologyandtechnology
wwwfacebookcomnavyeodwwwfacebookcomnavyairrescuewwwfacebookcomusnavydiverwwwfacebookcomnavyathleteswwwfacebookcomnrotcwwwfacebookcomnavyreservewwwfacebookcomnavylatinos
NAVY RECRUITING SITESwwwnavycomwwwnavycomhealthcarewwwnavycomnuclearwwwnavycomsealswwwnavyreservecomwwwelnavycomwwwnavyathletescom
Manage the information thatrsquos publicly available about you as professional
Find and be introduced to potential clients service providers and subject experts who come recommended
Create and collaborate on projects gather data share files and solve problems
Be found for business opportunities and find potential partners Gain new insights from discussions with likeminded professionals in
private group settings Discover inside connections that can help you land jobs and close deals Post and distribute job listings to find the best talent for your
company
Industrial Media
Also known as ldquoTraditionalrdquo Media Requires significant resources Commonly referred to as -Traditional Media -Broadcast Media -Mass Media
Properties that help describe the differences between Social and
Industrial Reach Accessibility Usability Recency Permanence
Community Media
Combination of IndustrialSocial Media Run by professionals andor amateurs Examples Public Access Television Public Access Radio
Interesting Statistics
Accounts for 11 of all time spent online 234 million people in US used mobile devices January 2010 Twitter passed 12 billion tweets in one
month December 2009 1 of 4 US internet page views occurred
at a top social networking site up 83 from December 2008
Basic Components of Social Media
Concept (art info etc) Media (physical electronic or verbal) Social Interface (intimate direct community
engagement social viral electronic broadcast etc)
General Benefits
Return on InvestmentBrand IdentificationCollege ImpactCommunications ResponsivenessMessage Impact
WEB amp SOCIAL MEDIA PRESENCE
SOCIAL NETWORKING SITESwwwchinfonavymilnavylivedodlivemilwwwflickercomphotosunitedstatesnavywwwtwittercomnavynewswwwtwittercomusnavyjobswwwnavyformomscomwwwfacebookcomusnavywwwfacebookcomnavyrecruitingwwwfacebookcomusnavylifewwwfacebookcomnavychaplainwwwfacebookcomnavycivilengineerwwwfacebookcomnavyhealthcarewwwfacebookcomnavyjagwwwfacebookcomnavynuclearwwwfacebookcomwomenredefinednavywwwfacebookcomnavycryptologyandtechnology
wwwfacebookcomnavyeodwwwfacebookcomnavyairrescuewwwfacebookcomusnavydiverwwwfacebookcomnavyathleteswwwfacebookcomnrotcwwwfacebookcomnavyreservewwwfacebookcomnavylatinos
NAVY RECRUITING SITESwwwnavycomwwwnavycomhealthcarewwwnavycomnuclearwwwnavycomsealswwwnavyreservecomwwwelnavycomwwwnavyathletescom
Manage the information thatrsquos publicly available about you as professional
Find and be introduced to potential clients service providers and subject experts who come recommended
Create and collaborate on projects gather data share files and solve problems
Be found for business opportunities and find potential partners Gain new insights from discussions with likeminded professionals in
private group settings Discover inside connections that can help you land jobs and close deals Post and distribute job listings to find the best talent for your
company
Properties that help describe the differences between Social and
Industrial Reach Accessibility Usability Recency Permanence
Community Media
Combination of IndustrialSocial Media Run by professionals andor amateurs Examples Public Access Television Public Access Radio
Interesting Statistics
Accounts for 11 of all time spent online 234 million people in US used mobile devices January 2010 Twitter passed 12 billion tweets in one
month December 2009 1 of 4 US internet page views occurred
at a top social networking site up 83 from December 2008
Basic Components of Social Media
Concept (art info etc) Media (physical electronic or verbal) Social Interface (intimate direct community
engagement social viral electronic broadcast etc)
General Benefits
Return on InvestmentBrand IdentificationCollege ImpactCommunications ResponsivenessMessage Impact
WEB amp SOCIAL MEDIA PRESENCE
SOCIAL NETWORKING SITESwwwchinfonavymilnavylivedodlivemilwwwflickercomphotosunitedstatesnavywwwtwittercomnavynewswwwtwittercomusnavyjobswwwnavyformomscomwwwfacebookcomusnavywwwfacebookcomnavyrecruitingwwwfacebookcomusnavylifewwwfacebookcomnavychaplainwwwfacebookcomnavycivilengineerwwwfacebookcomnavyhealthcarewwwfacebookcomnavyjagwwwfacebookcomnavynuclearwwwfacebookcomwomenredefinednavywwwfacebookcomnavycryptologyandtechnology
wwwfacebookcomnavyeodwwwfacebookcomnavyairrescuewwwfacebookcomusnavydiverwwwfacebookcomnavyathleteswwwfacebookcomnrotcwwwfacebookcomnavyreservewwwfacebookcomnavylatinos
NAVY RECRUITING SITESwwwnavycomwwwnavycomhealthcarewwwnavycomnuclearwwwnavycomsealswwwnavyreservecomwwwelnavycomwwwnavyathletescom
Manage the information thatrsquos publicly available about you as professional
Find and be introduced to potential clients service providers and subject experts who come recommended
Create and collaborate on projects gather data share files and solve problems
Be found for business opportunities and find potential partners Gain new insights from discussions with likeminded professionals in
private group settings Discover inside connections that can help you land jobs and close deals Post and distribute job listings to find the best talent for your
company
Community Media
Combination of IndustrialSocial Media Run by professionals andor amateurs Examples Public Access Television Public Access Radio
Interesting Statistics
Accounts for 11 of all time spent online 234 million people in US used mobile devices January 2010 Twitter passed 12 billion tweets in one
month December 2009 1 of 4 US internet page views occurred
at a top social networking site up 83 from December 2008
Basic Components of Social Media
Concept (art info etc) Media (physical electronic or verbal) Social Interface (intimate direct community
engagement social viral electronic broadcast etc)
General Benefits
Return on InvestmentBrand IdentificationCollege ImpactCommunications ResponsivenessMessage Impact
WEB amp SOCIAL MEDIA PRESENCE
SOCIAL NETWORKING SITESwwwchinfonavymilnavylivedodlivemilwwwflickercomphotosunitedstatesnavywwwtwittercomnavynewswwwtwittercomusnavyjobswwwnavyformomscomwwwfacebookcomusnavywwwfacebookcomnavyrecruitingwwwfacebookcomusnavylifewwwfacebookcomnavychaplainwwwfacebookcomnavycivilengineerwwwfacebookcomnavyhealthcarewwwfacebookcomnavyjagwwwfacebookcomnavynuclearwwwfacebookcomwomenredefinednavywwwfacebookcomnavycryptologyandtechnology
wwwfacebookcomnavyeodwwwfacebookcomnavyairrescuewwwfacebookcomusnavydiverwwwfacebookcomnavyathleteswwwfacebookcomnrotcwwwfacebookcomnavyreservewwwfacebookcomnavylatinos
NAVY RECRUITING SITESwwwnavycomwwwnavycomhealthcarewwwnavycomnuclearwwwnavycomsealswwwnavyreservecomwwwelnavycomwwwnavyathletescom
Manage the information thatrsquos publicly available about you as professional
Find and be introduced to potential clients service providers and subject experts who come recommended
Create and collaborate on projects gather data share files and solve problems
Be found for business opportunities and find potential partners Gain new insights from discussions with likeminded professionals in
private group settings Discover inside connections that can help you land jobs and close deals Post and distribute job listings to find the best talent for your
company
Interesting Statistics
Accounts for 11 of all time spent online 234 million people in US used mobile devices January 2010 Twitter passed 12 billion tweets in one
month December 2009 1 of 4 US internet page views occurred
at a top social networking site up 83 from December 2008
Basic Components of Social Media
Concept (art info etc) Media (physical electronic or verbal) Social Interface (intimate direct community
engagement social viral electronic broadcast etc)
General Benefits
Return on InvestmentBrand IdentificationCollege ImpactCommunications ResponsivenessMessage Impact
WEB amp SOCIAL MEDIA PRESENCE
SOCIAL NETWORKING SITESwwwchinfonavymilnavylivedodlivemilwwwflickercomphotosunitedstatesnavywwwtwittercomnavynewswwwtwittercomusnavyjobswwwnavyformomscomwwwfacebookcomusnavywwwfacebookcomnavyrecruitingwwwfacebookcomusnavylifewwwfacebookcomnavychaplainwwwfacebookcomnavycivilengineerwwwfacebookcomnavyhealthcarewwwfacebookcomnavyjagwwwfacebookcomnavynuclearwwwfacebookcomwomenredefinednavywwwfacebookcomnavycryptologyandtechnology
wwwfacebookcomnavyeodwwwfacebookcomnavyairrescuewwwfacebookcomusnavydiverwwwfacebookcomnavyathleteswwwfacebookcomnrotcwwwfacebookcomnavyreservewwwfacebookcomnavylatinos
NAVY RECRUITING SITESwwwnavycomwwwnavycomhealthcarewwwnavycomnuclearwwwnavycomsealswwwnavyreservecomwwwelnavycomwwwnavyathletescom
Manage the information thatrsquos publicly available about you as professional
Find and be introduced to potential clients service providers and subject experts who come recommended
Create and collaborate on projects gather data share files and solve problems
Be found for business opportunities and find potential partners Gain new insights from discussions with likeminded professionals in
private group settings Discover inside connections that can help you land jobs and close deals Post and distribute job listings to find the best talent for your
company
Basic Components of Social Media
Concept (art info etc) Media (physical electronic or verbal) Social Interface (intimate direct community
engagement social viral electronic broadcast etc)
General Benefits
Return on InvestmentBrand IdentificationCollege ImpactCommunications ResponsivenessMessage Impact
WEB amp SOCIAL MEDIA PRESENCE
SOCIAL NETWORKING SITESwwwchinfonavymilnavylivedodlivemilwwwflickercomphotosunitedstatesnavywwwtwittercomnavynewswwwtwittercomusnavyjobswwwnavyformomscomwwwfacebookcomusnavywwwfacebookcomnavyrecruitingwwwfacebookcomusnavylifewwwfacebookcomnavychaplainwwwfacebookcomnavycivilengineerwwwfacebookcomnavyhealthcarewwwfacebookcomnavyjagwwwfacebookcomnavynuclearwwwfacebookcomwomenredefinednavywwwfacebookcomnavycryptologyandtechnology
wwwfacebookcomnavyeodwwwfacebookcomnavyairrescuewwwfacebookcomusnavydiverwwwfacebookcomnavyathleteswwwfacebookcomnrotcwwwfacebookcomnavyreservewwwfacebookcomnavylatinos
NAVY RECRUITING SITESwwwnavycomwwwnavycomhealthcarewwwnavycomnuclearwwwnavycomsealswwwnavyreservecomwwwelnavycomwwwnavyathletescom
Manage the information thatrsquos publicly available about you as professional
Find and be introduced to potential clients service providers and subject experts who come recommended
Create and collaborate on projects gather data share files and solve problems
Be found for business opportunities and find potential partners Gain new insights from discussions with likeminded professionals in
private group settings Discover inside connections that can help you land jobs and close deals Post and distribute job listings to find the best talent for your
company
General Benefits
Return on InvestmentBrand IdentificationCollege ImpactCommunications ResponsivenessMessage Impact
WEB amp SOCIAL MEDIA PRESENCE
SOCIAL NETWORKING SITESwwwchinfonavymilnavylivedodlivemilwwwflickercomphotosunitedstatesnavywwwtwittercomnavynewswwwtwittercomusnavyjobswwwnavyformomscomwwwfacebookcomusnavywwwfacebookcomnavyrecruitingwwwfacebookcomusnavylifewwwfacebookcomnavychaplainwwwfacebookcomnavycivilengineerwwwfacebookcomnavyhealthcarewwwfacebookcomnavyjagwwwfacebookcomnavynuclearwwwfacebookcomwomenredefinednavywwwfacebookcomnavycryptologyandtechnology
wwwfacebookcomnavyeodwwwfacebookcomnavyairrescuewwwfacebookcomusnavydiverwwwfacebookcomnavyathleteswwwfacebookcomnrotcwwwfacebookcomnavyreservewwwfacebookcomnavylatinos
NAVY RECRUITING SITESwwwnavycomwwwnavycomhealthcarewwwnavycomnuclearwwwnavycomsealswwwnavyreservecomwwwelnavycomwwwnavyathletescom
Manage the information thatrsquos publicly available about you as professional
Find and be introduced to potential clients service providers and subject experts who come recommended
Create and collaborate on projects gather data share files and solve problems
Be found for business opportunities and find potential partners Gain new insights from discussions with likeminded professionals in
private group settings Discover inside connections that can help you land jobs and close deals Post and distribute job listings to find the best talent for your
company
WEB amp SOCIAL MEDIA PRESENCE
SOCIAL NETWORKING SITESwwwchinfonavymilnavylivedodlivemilwwwflickercomphotosunitedstatesnavywwwtwittercomnavynewswwwtwittercomusnavyjobswwwnavyformomscomwwwfacebookcomusnavywwwfacebookcomnavyrecruitingwwwfacebookcomusnavylifewwwfacebookcomnavychaplainwwwfacebookcomnavycivilengineerwwwfacebookcomnavyhealthcarewwwfacebookcomnavyjagwwwfacebookcomnavynuclearwwwfacebookcomwomenredefinednavywwwfacebookcomnavycryptologyandtechnology
wwwfacebookcomnavyeodwwwfacebookcomnavyairrescuewwwfacebookcomusnavydiverwwwfacebookcomnavyathleteswwwfacebookcomnrotcwwwfacebookcomnavyreservewwwfacebookcomnavylatinos
NAVY RECRUITING SITESwwwnavycomwwwnavycomhealthcarewwwnavycomnuclearwwwnavycomsealswwwnavyreservecomwwwelnavycomwwwnavyathletescom
Manage the information thatrsquos publicly available about you as professional
Find and be introduced to potential clients service providers and subject experts who come recommended
Create and collaborate on projects gather data share files and solve problems
Be found for business opportunities and find potential partners Gain new insights from discussions with likeminded professionals in
private group settings Discover inside connections that can help you land jobs and close deals Post and distribute job listings to find the best talent for your
company
Manage the information thatrsquos publicly available about you as professional
Find and be introduced to potential clients service providers and subject experts who come recommended
Create and collaborate on projects gather data share files and solve problems
Be found for business opportunities and find potential partners Gain new insights from discussions with likeminded professionals in
private group settings Discover inside connections that can help you land jobs and close deals Post and distribute job listings to find the best talent for your
company
Recommended
