The Value of Networking for Building Your Career
Peggy SchipperBusiness Director, Lubricants
Discussion
• What is Networking?• Why is it Necessary in Today’s Environment?• Use of Linked In to Network to Find a Position• Use of Linked In to Enhance Job Security
What is Networking???
networking– noun net·work·ing– Popularity: Top 30% of words
Definition of NETWORKING (MERRIAM WEBSTER)1: the exchange of information or services among individuals, groups, or institutions; specifically : the cultivation of productive relationships for employment or business2: the establishment or use of a computer network
Opportunities
• Here – this meeting• Conferences• Classes• Industry Meetings• Interviews• On the bus• On the elevator• Family events• Sporting events• On an airplane
Networking Nightmare
Topics of Conversation
• Where are you from?• Why are you here?• Elevator Speech - http
://www.forbes.com/sites/nextavenue/2013/02/04/the-perfect-elevator-pitch-to-land-a-job/#1bf9713d7cbd
• What are your job/career aspirations?• Where did you go to school and why?
• Plan ahead• Practice, practice, practice…..
Why Linked In?
•My Rolladex problem•My competitive intelligence problem•My job problem
You Need a Good Profile to Market Yourself!!
YOU MUST HAVE A GOOD PICTURE!!!!!
Home Page – News Feed
Who’s Looked at My Profile?
Tips on “Profile Views Matter” if you scroll down….
What is a Word Cloud & Why Do You Need One?
To Get Found!!
• Find perfect job description– Make a word cloud from the text– Determine Keywords
• Make a word cloud from your LinkedIn Profile– Determine Keywords– Match to Job Description– Adjust Profile to have Correct Keywords
How
How it works
Connect, Connect, Connect!!
• Anyone who’s looked at my profile• All headhunters/recruiters• Conference – get registration list and connect with everyone!• People who e-mail me and the cc’d list• Authors of articles or books I’ve read• People in other areas of interest• Linked In suggestions• Other people’s connections• Neighbors, friends, co-workers
Connect, Connect, Connect!!
• Groups• Companies you’re interested in• Schools• News• Influencers
Jobs
Networking Takes an Effort, But the Rewards Never End
• Make it a habit to work on it every day until it becomes second nature• Today’s technology makes it easy to do