New Product
By Helen Bai Hye Shin Lee
Safa Sharkawi
Kyung Jin Jung
Do you have this experi-ence?
No one more space?
Where can I park my car?
Parking Guide
Parking GuideParking screenMagnetic sensor
Wireless link
Puts sensor on parking spot
Installed at the entrance
Maintain it with electronic devices together
How to work
Sensor
reacta. Signal
is
Gener-ated
b.Trans-mits
To screen
Screen
changes
All light
Turn on
One light
Turns off
Full
Available
Show B
Show A
Leave
Signal
disap-pear
Park in
Light Turn on
Light Turn off
Parking lot is Avail-able
Screen BScreen A
Sorry Parking Lot is Full
Target Market
Parking Guide
Image
Auto-matic !
Conve-nient ! SAVE
TIME
Features & BenefitsO Show which parking
spaces are availableO Reservation(optional)
O Account numbers of parking car for survey
O Record(Car’s license number, time, date, car’s model, color etc.)
O Recognize by sensor for customers (optional)
O Saving time & money
O Convenient Parking Save time, gas, and money Reduce air pollutionO Use information for com-
pany (How many cus-tomers came)
O Apply information for emergency situation
O Account parking fee
Where to Buy
Off-line Walmart Best buy Radioshack Office depot SearsOn-line: Amazon.com ebay.com App by Smart phone
How much does it cost?
Screen Size Price100” $500
120” $750
Sensor Price ($4.12 each sensor)
Package 1 (50sen-sors)
$206 (10%Discount)
Package 2 (100sen-sors)
$412 (15%Discount)
Package 3 (300sen-sors)
$1,236 (20%Discount)
Warranty 1 year for fixing Return through 30
daysAdvertis-
ing Infomercials Stuffers Cold call Email-spam
Result of Survey May 29, 2012
14 people
Under 5 minutes5-10 minutes10-15 minutes15-20 minutesmore than 20 minutes
28.57%
42,85%
14.29%
14.29%
2. How many minutes does it take to get parking spots when you go to complex places like shopping mall, airport, stadium etc.?O under 5 minutesO 5-10 minutesO 10-15 minutesO 15-20 minutes O more than 20 minutes
Very Nec-essaryNecessaryNeutralUnnecessaryVery Un-necessary
35.71%
42.85%
14.29%7.14%
3. If you spent time more 10 minutes to find parking spaces, how do you think Parking Guide is necessary? O Very Necessary O Necessary O Neutral O Unnecessary O Very unnecessary
1. Gender
O Male
O Female
MaleFemale
28.57%
71.43%
4. Can parking lots installed Parking Guide at-tract more cus-tomers?O Yes 78.57%O No 21.43%
5. Are Parking Guide’s benefits useful?O Yes 85.71%O No 14.29%
6. When you go to parking lots installed Parking Guide, can you feel convenient and fast parking?O Yes 92.86%O No 7.14%
7. If you were CEO of com-pany, do you want to try Park-ing Guide?O Yes 85.71%O No 14.29%
8. Are prices and warranty of Park-ing Guide rea-sonable?O Yes 85.71%O No 14.29%
9. Are Parking Guide’s promo-tion advertise-ment appropri-ate?O Yes 92.86%O No 7.14%
10. Which part you want to change? Why?11. What advices or opinion do you have for Parking Guide? - screen price: more than $1,000(50”) - Develop application for smart phone - Notice empty spaces : Light change to Green : Flash lights
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