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Page 1: Social media learning from leaders in the field

Social MediaLearning from Leaders in the Field

November 13, 2011

Kevin Martone

Technology Program Manager, Grinspoon Institute

[email protected]

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http://www.flickr.com/photos/zitona/2907701791/

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http://www.flickr.com/photos/rebeccaselah/3992109664/

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http://www.flickr.com/photos/quinnanya/4254950749/

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Engage/Respond

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Mix of content

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What else can we do? What’s Next?

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Examples – Don’t just copy…

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Steward/Engage(Continual)

Solicit/Move to Act(i.e. Advocate, Enroll, Register for Event)

Cultivate/Engage

Find

So, What’s Next?

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Steward/Engage(Continual)

Solicit/Move to Act(i.e. Advocate, Enroll, Register for Event)

Cultivate/Engage

Find

So, What’s Next?

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Find

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Facebook Ads

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Sponsored Story Ads

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Page 22: Social media learning from leaders in the field

Steward/Engage(Continual)

Solicit/Move to Act(i.e. Advocate, Enroll, Register for Event)

Cultivate/Engage

Find

So, What’s Next?

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Make it Fun!

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Contests

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Friendly Competition?

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Steward/Engage(Continual)

Solicit/Move to Act(i.e. Advocate, Enroll, Register for Event)

Cultivate/Engage

Find

So, What’s Next?

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Solicit/Move To Act

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Other actions?

(or Retweet)

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Steward/Engage(Continual)

Solicit/Move to Act(i.e. Advocate, Enroll, Register for Event)

Cultivate/Engage

Find

So, What’s Next?

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Thank You Video

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Direct “Thanks!” on Social Media

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Steward/Engage – What Else?

Post recognition photos online – plaques, naming rights, etc.

How about a virtual donor wall app on Facebook? See Cultivation activities already mentioned!

Cultivate!

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Put it all together

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Steward/Engage(Continual)

Solicit/Move to Act(i.e. Advocate, Enroll, Register for Event)

Cultivate/Engage

Find

So, What’s Next?

Page 46: Social media learning from leaders in the field

http://www.flickr.com/photos/quinnanya/4254950749/


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