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Hopefully, your Facebook Page has consistent content; you are listening online and responding to your users; you’ve thought strategically about how to utilize other social media channels like Twitter and YouTube. So … what’s next? By discussing examples from camps, other nonprofits, and for-profit businesses who are leading the way with more sophisticated social media offerings, participants will consider new ideas about how to achieve their outreach goals. This presentation was delivered during the November 2011 Grinspoon Institute Annual Conference. A two-page synopsis of this session can be found online here: http://gijp.org/uploadDocs/3/Synopsis.pdf Comments? Tweet me at @kmartone.
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Social MediaLearning from Leaders in the Field
November 13, 2011
Kevin Martone
Technology Program Manager, Grinspoon Institute
http://www.flickr.com/photos/zitona/2907701791/
http://www.flickr.com/photos/rebeccaselah/3992109664/
http://www.flickr.com/photos/quinnanya/4254950749/
Engage/Respond
Mix of content
What else can we do? What’s Next?
Examples – Don’t just copy…
Steward/Engage(Continual)
Solicit/Move to Act(i.e. Advocate, Enroll, Register for Event)
Cultivate/Engage
Find
So, What’s Next?
Steward/Engage(Continual)
Solicit/Move to Act(i.e. Advocate, Enroll, Register for Event)
Cultivate/Engage
Find
So, What’s Next?
Find
Facebook Ads
Sponsored Story Ads
Steward/Engage(Continual)
Solicit/Move to Act(i.e. Advocate, Enroll, Register for Event)
Cultivate/Engage
Find
So, What’s Next?
Make it Fun!
Contests
Friendly Competition?
Steward/Engage(Continual)
Solicit/Move to Act(i.e. Advocate, Enroll, Register for Event)
Cultivate/Engage
Find
So, What’s Next?
Solicit/Move To Act
Other actions?
(or Retweet)
Steward/Engage(Continual)
Solicit/Move to Act(i.e. Advocate, Enroll, Register for Event)
Cultivate/Engage
Find
So, What’s Next?
Thank You Video
Direct “Thanks!” on Social Media
Steward/Engage – What Else?
Post recognition photos online – plaques, naming rights, etc.
How about a virtual donor wall app on Facebook? See Cultivation activities already mentioned!
Cultivate!
Put it all together
Steward/Engage(Continual)
Solicit/Move to Act(i.e. Advocate, Enroll, Register for Event)
Cultivate/Engage
Find
So, What’s Next?
http://www.flickr.com/photos/quinnanya/4254950749/
