7/28/2019 Swot Tarom
1/2
STRENGHTS
Large covered area
Loyal frequent customers
Competitive prices
Only Romanian company
Superior quality for customer services
WEAKNESSES
Mediocre international representation-brand
Shortage of experienced pilots
Conflict of interest between shareholders
Incomplete travel package services
OPPORTUNITIES`
New route flights
Low competition on internal routes
Few accidents
THREATS
Fuel prices
7/28/2019 Swot Tarom
2/2
Low cost competition
Improvement of other forms of transportation
Low internal infrastructure