7/28/2019 Swot Tarom

1/2

STRENGHTS

Large covered area

Loyal frequent customers

Competitive prices

Only Romanian company

Superior quality for customer services

WEAKNESSES

Mediocre international representation-brand

Shortage of experienced pilots

Conflict of interest between shareholders

Incomplete travel package services

OPPORTUNITIES`

New route flights

Low competition on internal routes

Few accidents

THREATS

Fuel prices

7/28/2019 Swot Tarom

2/2

Low cost competition

Improvement of other forms of transportation

Low internal infrastructure