#thinkppc
#Thinkppc – Stop Guessing: Get CRO Tactics That Drive Results
Special Edition
April 28-30, 2014
#thinkppc
• Sam Owen (Host)– Senior Account Manager at
Hanapin– Blogger at PPC Hero– Hero Conf Speaker– @SamOwenPPC
Presenters
• Oli Gardner– Co-Founder of
Unbounce– Hero Conf Speaker– @oligardner
• Lance Loveday– CEO at Closed Loop– Hero Conf Speaker– @loveday
#thinkppc
The Topic
Stop Guessing: Get CRO Tactics That Drive Results
#thinkppc
Join the conversation
• Include the hashtag #thinkppc in your Twitter tweets.• Or use the webinar question box to send us questions.
#thinkppc
Live Poll Question #1
How long have you been in PPC?
A. Less than 1 yearB. 1-3 yearsC. 3-5 yearsD. 5+ years
#thinkppc
Live Poll Question #2
Where do you currently send your PPC ad traffic?
A. HomepageB. Deeper page on websiteC. General landing pageD. Dedicated PPC specific landing pageE. Not Sure
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CRO Tactics That Drive Results
What are the biggest mistakes you see in how people approach landing pages?
#thinkppc
CRO Tactics That Drive Results
What makes a great landing page?
#thinkppc
CRO Tactics That Drive Results
Which tools should we be
using?
What are the differences?
#thinkppc
CRO Tactics That Drive Results
How do we decide what to
test?
Where can we get data from?
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CRO Tactics That Drive Results
How do you verify that you’re testing the right
things?
#thinkppc
CRO Tactics That Drive Results
How should we interpret the results of tests? What are the next steps?
#thinkppc
See today‘s guests & host at
Hero Conf Speaking Topics
Oli Gardner| Live Landing Page Audit
Lance Loveday| The Best of Friends: CRO Tricks to Help You Dominate PPC
Sam Owen| A Real Boost: The Power of Enhanced Sitelinks LIVE: Landing Page Audit Ask the PPC Hero Team Anything
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Live Poll Question #3
Special Offer:
o FREE Solutions Blueprint: We look at your account and provide analysis and consultation (For accounts with $20K+ in ad spend).
o No Thanks
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Live Q&A Time!
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Have more questions?
Thank you for attending our #thinkppc Hero Conf webinar!
• Join us at Hero Conf 2014 this April 28-30 in Austin, TX » Heroconf.com
• Contact us Directly:• Webinar Feedback: [email protected]
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