Capture the pulse of the crowd
Introducing infalia
UCC for cultural events and smart cities
User generated content
• Un-obtrusive• Ubiquitous• Dynamic• Personal• Geo-located• Time-stamped• Inter-connected
Can we turn this content into awareness?
Reality Sensors - Opportunities
Find topics, POIs,
outliers
Discover trends
Mine reality Get insights
Understand phenomena
Crowdsource tasks
Approach
• Digitize a real-world process
• Engage users in performing this process through web or mobile
• Collect their input
• Develop technologies to analyze the collected content
• Build tools/services for administering and understanding this content
• Optimize the process and improve the experience
SMARTTECHNOLOGIES
Report
Administer
Analyze
Customize
EventMobile
EventSense
EventLive
EventPanel
Improve event /city experience using attendants/citizens as living sensors
EventSuite
Apps and analytics for enhancing the event experience
Smart Cities
Citizen-government communication for improving the city experience
Technologies
UX (engaging apps, dashboard views)
Visual analytics
Crawling Indexing
Trends, Topics, Sentiments
Media Analysis
Big data handling infrastructure
EventSuite: - event managers- festivals, tradeshows, sports- events, political events,- conferences, brand managers
ImproveMyCity:- governments seeking collaboration with their citizens- citizens willing to collaborate for improving their city
iTARGET
Mon
etizi
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iaBusiness model
• Free Core Functionality• Charge services on:
– Installation & customization– Additional features on demand– Adaptation to existing environments– Support
• Payment model:– License-based– Contract-based
• Sponsorships/advertisements
Business Challenges
UCC as a valuable source of information• Although they recognize its potential• Decision makers are usually reluctant to move beyond
traditional practices
Direct communication is difficult• Most organizations tend to do business with people they trust• Communication is most of the times accomplished through an
intermediary
Highly-dependent on the end-organization for:• Advertising the app and engaging users• Proper use of our tools for improving the user experience
Business Opportunities
Adapt easily to new domains• Adapt EventSuite to support exhibitions , conferences• Adapt ImproveMyCity for road safety problems
Rely on core technologies for new products• Brand monitoring, political campaign monitoring• Facilitate insurance companies for collecting data from their
street agents
EU emphasis on big data and SMEs• SMEs instrument, one of the most “rich” instruments • Technologies for big data analytics present across various
different calls and objectives.
Ambition - Vision
Core technology providers• Social media crawling and mining• Multimedia analysis• Big data handling• Visual analytics
Large and committed user base• Engaged with our apps• Actively contributing votes, reviews,
comments, issues, opinions• Enabling new services based on their
collective intelligence
The
tea
m
Business Development Manager
R&D and Product Manager for EventSuite
R&D and Product Manager for IMC
Technical Manager
Financial Manager
Marketing Officer