Welcoming Chinese Tourists
“The Good & Ugly”
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欢迎 你们 Welcome Note
• My name is Sandra RWESE
• 8 years interest in the Chinese market
• Lived in Xiamen (厦门)
• Skilled in positioning companies to attract
& keep Chinese consumers/tourists
• Director of Gulu & Hirst
guluandhirst.net/china
2012 Chinese Tourist Welcoming Awards
Silver Award for Product Innovation
“The CTW Awards is a prestigious international prize rewarding various companies' best practices in offering quality services to Chinese customers. Winners are selected by an international jury of tourism experts (both Chinese & non-Chinese)”
http://news.travelling.gr/2012/04/ctw-chinese-tourists-welcoming-awards-2012-given-to-15-destinations-and-companies-at-cottm-fair-in-beijing/
Awards
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• Tourism Income Mix: The Role of Chinese Tourists in Kenya’s Hospitality Renaissance
• TITLE: COTRI Yearbook 2012PUBLISHER: Peter Lang VerlagsgruppeORDER ONLINE: http://www.china-outbound.de/28.html
This publication is the 2012 edition of articles from international tourism scientists and practitioners working with the Chinese outbound market. Tourism Income Mix (TIM) is detailed herein as a holistic framework for those wishing to revamp their business development efforts (paying special attention to Chinese visitors).
A definite must-read for tourism and hospitality professionals worldwide!!
Book Publications
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• China Daily News
• Shanghai Daily
• Nation TV – PM Live Show
• Xinhua News
• The EastAfrican Newspaper
TV & Media Appearances
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China is Special
OUTBOUND TOURISM & TRAVEL
• Spending power clocking $164 billion
• Largest travel/leisure market by 2015
• +135 million outbound travellers (CNTA)
• 150 million strong middle-class population (IMF)
• Population 20–34 year olds earning 30% of China’s GDP
China’s Market Density
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• Spending power US$ 3,000–7,200
• Travel in groups of 5–40 people
• More mileage per advertising dollar
• Referrals (word-of-mouth & mouse)
• Longer holiday seasons for travel (Feb, May, Nov)
Spending Power
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Taken the World by Storm
• Spending spree (private wealth)
• 4,000,000 millionaires buying:
Jewelry. Wine. Fine Art. Real Estate.
• Shifting market dynamics
• Hospitality & travel industries caught unaware
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The Sinister Side
1. Culture Shock
1. Disorderly
2. Spitting in public
3. Poor social etiquette
4. Bargaining vigorously
5. Not tipping staff
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2. Human Rights
• Photographing & touching others
• Culturally insensitive
• Staff mistreatment
• Leading to loss of patronage & brand power
• “Right to Service”
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Regionalisation
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3. Wildlife Plunder
• Demand for exotic species
• Slaughter & trafficking:
Sandalwood. Cactus. Butterflies. Birds.
Snakes. Sea Turtle (Eggs). Ivory. Game Meat.
• Causing ecological imbalance across Africa
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Double Standards – The Giant Panda
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The Summary Points
• Budget accordingly
• Translate outdoor signs
• Staff training before guest arrivals
• Appoint a Guest Relations Manager
• Handle complaints & collaborate with authorities
guluandhirst.net/china