Welcoming Chinese Tourists 2015

Welcoming Chinese Tourists

“The Good & Ugly”

guluandhirst.net/china

欢迎你们 Welcome Note

• My name is Sandra RWESE

• 8 years interest in the Chinese market

• Lived in Xiamen (厦门)

• Skilled in positioning companies to attract

& keep Chinese consumers/tourists

• Director of Gulu & Hirst


2012 Chinese Tourist Welcoming Awards

Silver Award for Product Innovation

“The CTW Awards is a prestigious international prize rewarding various companies' best practices in offering quality services to Chinese customers. Winners are selected by an international jury of tourism experts (both Chinese & non-Chinese)”

http://news.travelling.gr/2012/04/ctw-chinese-tourists-welcoming-awards-2012-given-to-15-destinations-and-companies-at-cottm-fair-in-beijing/

Awards




































• Tourism Income Mix: The Role of Chinese Tourists in Kenya’s Hospitality Renaissance

• TITLE: COTRI Yearbook 2012PUBLISHER: Peter Lang VerlagsgruppeORDER ONLINE: http://www.china-outbound.de/28.html

This publication is the 2012 edition of articles from international tourism scientists and practitioners working with the Chinese outbound market. Tourism Income Mix (TIM) is detailed herein as a holistic framework for those wishing to revamp their business development efforts (paying special attention to Chinese visitors).

A definite must-read for tourism and hospitality professionals worldwide!!

Book Publications


http://www.linkedin.com/redirect?url=http://www.china-outbound.de/28.html&urlhash=gokq&_t=tracking_anet



• China Daily News

• Shanghai Daily

• Nation TV – PM Live Show

• Xinhua News

• The EastAfrican Newspaper

TV & Media Appearances


China is Special

OUTBOUND TOURISM & TRAVEL

• Spending power clocking $164 billion

• Largest travel/leisure market by 2015

• +135 million outbound travellers (CNTA)

• 150 million strong middle-class population (IMF)

• Population 20–34 year olds earning 30% of China’s GDP

China’s Market Density


• Spending power US$ 3,000–7,200

• Travel in groups of 5–40 people

• More mileage per advertising dollar

• Referrals (word-of-mouth & mouse)

• Longer holiday seasons for travel (Feb, May, Nov)

Spending Power


Taken the World by Storm

• Spending spree (private wealth)

• 4,000,000 millionaires buying:

Jewelry. Wine. Fine Art. Real Estate.

• Shifting market dynamics

• Hospitality & travel industries caught unaware


The Sinister Side

1. Culture Shock

1. Disorderly

2. Spitting in public

3. Poor social etiquette

4. Bargaining vigorously

5. Not tipping staff


2. Human Rights

• Photographing & touching others

• Culturally insensitive

• Staff mistreatment

• Leading to loss of patronage & brand power

• “Right to Service”


Regionalisation


3. Wildlife Plunder

• Demand for exotic species

• Slaughter & trafficking:

Sandalwood. Cactus. Butterflies. Birds.

Snakes. Sea Turtle (Eggs). Ivory. Game Meat.

• Causing ecological imbalance across Africa


Double Standards – The Giant Panda


The Summary Points

• Budget accordingly

• Translate outdoor signs

• Staff training before guest arrivals

• Appoint a Guest Relations Manager

• Handle complaints & collaborate with authorities


Sandra Rwese

+256 758 675 246

[email protected]

facebook.com/WelcomingChineseTourists

Contacts