Перспективы использования технологии дополненной реальности в социальной рекламе

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  • 1. ...........................................................................................................2 1. 1. AugmentedReality: , , .........................................................................5 1.1. .....................................................................................................5 1.2. ...... 10 1.3. AugmentedReality............................. 12 1.4. ................................................................................................... 17 2. 2. AugmentedReality ........................................................ 23 2.1. .............................. 23 2.2. ....... 27 2.3. AR- ..................................................................................................... 31 2.4. AugmentedReality................... 34 3. 3. AR .............. 36 ..................................................................................................... 41 ......................................................................................... 44

2. . (AugmentedReality, AR) , GoogleGlass, .1 , , : , , , . , , . , AR $6 2016 .2 , , , AugmentedReality . 2014 , , ( ) . , - . -, , 1 ? URL: http://arnext.ru/dopolnennaya-realnost 2 Augmented Reality - the 8th Mass Medium: TomiAhonen at TEDxMongKok; URL: http://www.youtube.com/watch?v=EvyfHuKZGXU 3. , -, . , . , , . , , . , - . , . , . , , AugmentedReality . : . : 1. 2. ( AugmentedReality) 3. 4. : AR . : . : . , , . , -, AugmentedReality. , , , , , , , , 5 . , , . , AugmentedReality , AR. 5. 5 1. 1. AugmentedReality: , , 1.1. , (AugmentedReality AR) 5-7 , 60- , . 50 , , . , AugmentedReality, , , , , , AR . , AR. - . , . 1960- . - , . . , 6. 6 . . , , , , . , , , . . . , , , , , , , . Sensorma 1956 , 1965 . 70- 3D , . - . 70- 80 . NASA, . 90- Boeing: . 1993 . 7. 7 , . 90 . . , 1997. TouringMachine- , . , . , . 70- . , 1979 SonyWalkman . 80- , . , .3 90- . , . . AppleNewtonMessagePad (1993 ) PalmPilot (1997 ), ( , , ). 3H.Karimi and A.Hammad.. Location-based computing and services,Taylor&Francis books ltd.-01/2014 8. 8 : , , . "", (, ""), . 4 1992 . 90- . ARTtoolkit ( ) , . 2000 , 2008 . . , . , , , , , , .. , . 4H.Karimi and A.Hammad.. Location-based computing and services,Taylor&Francis books ltd.-01/2014 9. 9 , . , , , . , , , .5 5Augmented Reality & Virtual Reality Market (20132018) By Technology, Sensors & Components, Applications, Geography Marketersandmarketers, 2014 10. 10 1.2. , . , . 6 , . , , . . , . , , , . , , . 6 ( ), , , 2012. 11. 11 - . - - . , . . , , . 12. 12 1.3. AugmentedReality , , AugmentedReality . AR , , , . AugmentedReality , , , , , , , , . , , AR . AugmentedReality , , , , , . , AugmentedReality MonthlyEconomicReview (AugmentedReality:MakingExistenceLargerthanLife) Telegeoinformatics:Location-BasedComputingandServices (Chapter 9.MobileAugmentedReality). . , . , Boeing . 13. 13 , . - , . . . . , , . , . ( ; , ). . . , . . . . , , . , . . 14. 14 . . . . - . . . , . . , , . (, ). . . , . , , . (, , ; , ). 15. 15 . , . . , , . , , , , .. . . . . , . , . . 7 . , , . , . IBM , . . 7H.Karimi and A.Hammad.. Location-based computing and services, Taylor&Francis books ltd.-01/2014 16. 16 . . 3D , , . , , .8 8Monthly Economic Review, Making Existence Larger than Life, 15.05.2013. 17. 17 1.4. - . - handsfree . : , , , . handfree . , . , , , , .9 7 , . 2009 , , , - , . iPhone, , . 2009 Google GoogleGoggles, Nokia Point&Find, - . 9 ( ), , , 2012. 18. 18 2012 augmentedreality AppStore 2000 , - . , , . . . . , : o " " , . o -, . o , . o - . , . . MarketsAndMarkets Wearable Electronics & Technology Market (Sensors, Battery, Display, Networking) $814 . , $2 , 2018 $14 . 19. 19 . 18%, , . , , . . , 2017-2018. , : Samsung, Sony, Apple, Adidas, Fibretronic, Google, Vuzix, Recon, Olympus.10 , JuniperResearch 2014 732 . . ARCChart , , , 2015 2,2 . . ABI Research , 2016 3 . . MarketsandMarkets . 2016 5,15 . . JuniperResearch , 2014 400 . AugmentedReality . 2016 ( 10MarketsandMarkets, Wearable Electronics & Technology Market, October 03, 2013 20. 20 ) .11 , AR . , , .12 MobileAugmentedReality: Smartphones, TabletsandSmartGlasses 2013-2018 , , . , , . , , . , , . .13 . 2013. ABIResearch $670 , 2018 $2,5 11 ( ), , , 2012. 12 , 5 3 , ARNext- , 7 2013. 13SourceWireNews Distribution,Press release- Mobile Augmented Reality Users to Approach 200 Million Globally by 2018, 06 November 2013; URL: http://www.sourcewire.com/news/80387/mobile-augmented-reality-users-to- approach-million-globally-by-finds#.U3s3TNJ_srU 21. 21 . , . .14 , , , . (, ). ABIResearch, , Bigdata . " ", .15 JuniperResearch, 60 , 200 2018 . , , . , JuniperResearch , . . 14ABI Research, Press Release, Developers to Invest $2.5 Billion in Augmented Reality in 2018; Look for Enterprise to Drive Smart Glasses, July 3, 2013 15 ABI Research, Press Release, Developers to Invest $2.5 Billion in Augmented Reality in 2018; Look for Enterprise to Drive Smart Glasses, July 3, 2013 22. 22 , , , , , , . , , . GoogleGlass .16 AugmentedReality , , , , , . , , . , , , , . MarketsandMarkets, ABIResearch, JuniperResearch 2018 , AugmentedReality . 16SourceWire News Distribution, Press release- Mobile Augmented Reality Users to Approach 200 Million Globally by 2018, 06 November 2013; URL: http://www.sourcewire.com/news/80387/mobile-augmented-reality-users-to- approach-million-globally-by-finds#.U3s3TNJ_srU 23. 23 2. 2. AugmentedReality 2.1. , , . , . . , , . . . , , . , . , "" , . . , ; . , 24. 24 , .17 - . " ". , . , , : , , . , 2016 78 . .18 3D - (, , ), , . , AR (ARvertising ). 17. , , 5 2014; URL: http://bubunta.com/dopolnennaya-realnost-v-ramkax-reklamnoj-industrii.html 18 ( ), , , 2012. 25. 25 , , - . , , . , . . , . , . , . , . , , . , , . , " , , , .., , , ". . , , ; 26. 26 , . . URL , -. , . 15-35 , . . , , . . , - . , , , . 27. 27 2.2. , - , , - .19 , . , . , . , ,