1. 1Introduction to New Economy New Economy New Economy New Economy

2. New Economy2 New Economy Knowledge-based Economy Digital Economy Information Economy : 2543 3. CHANGE3 4. Technological Change4 5. Impact5 6. Industries and Businesses Are Buzzing 6 with ChangesIndustry Based EconomyKnowledge Based EconomyMake and Sell Sense and RespondGoods for ElitesGoods for EveryoneMass Market Market of OneOwning Assets Gaining AccessCorporate GovernanceMarket GovernanceJust in TimeR TimeealLocal Economy Global EconomyAsymmetry of InformationDemocratization of InformationEconomics of Diminishing ReturnsEconomics of Increasing Return Source: Marketing Moves 7. 7 1. : 2543 8. 8 2. / / 9. 9 3. : 2543 10. 10 4. : 2543 11. Challenges Facing Thailand..Our Competitive PositionOur Level of Internationalization11 US 4 Growth in Import Share 3 2 India China 1EUVietnam Singapore Philippines 0Japan -11 Thailand -1Malaysia/IndonesiaSource: WTO International Trade Statistics 2001 Growth in Export Share 12. Challenges Facing Thailand..Our Competitive PositionMore for Less 24.9 12 12.7 Rice World 10.2 10.0 8.8 8.1Market Share Value Created2000Thailand USA Vietnam India China PakistanMore Pricing 147.9$US/Metric Ton 25.8_ X = 279.7 Less-15.2-12.9Less More-87.8 -91.4 6.66 6.35 4.26 Offering4.253.59 3.24 3.19 3.17 Rice 2.962.57ProductivityJapan Vietnam Bangladesh Philippines IndiaChina IndonesiaBrazil Myanmar Thailand 13. Challenges Facing Thailand..Our Competitive PositionThai Manufacturing Sectors Competitive Position13 HighLevel of Industry Attractiveness Foods Leather Cluster I Garment Electronics Jewelry Auto Rubber Plastic Wood Products Ceramics & Glass Pulp & paper Chemicals Cluster IIMetalsPetrochemicalsCluster III LowMachinery LowHighThai Producers Competitiveness 14. Repositioning Thailand.From a Ditch to a Niche !!!!14 Strong Nicher CompetitivePosition Ditcher Weak LowHigh World Market Share 15. Repositioning Thailand. Culture as the Root of Competency15 Germany Engineering Culture FranceChic Culture Italy Sexy Culture Britain Heritage Culture Japan Technology Culture USA Youth Culture ThailandHuman Touch 16. Repositioning Thailand. Our Flagship Products16 FinlandMobile Phone SwitzerlandPharmaceuticals; Tourism; Foods; Watches IrelandWireless Technology Scotland Whisky; Biotechnology; Energy IndiaSoftware; Talents SingaporeProfessional Services; Regional Financial Center Thailand Foods, Tourism, Fashion, Autos, SoftwareSource: Moving the Nation by Dr. Suvit Maesincee 17. 17 : 2543 18. 18 19. 19 20. 20 21. 21 22. : 22 22 23. 23 23 24. 24 24 25. 25 25 26. 26 26 27. The South Korea Chaebol27 27 28. Venture Capital: KOSDAQ28 29. 29 30. 30 30 31. 31 31 32. 32 2006 29 2549 Modern Nine 9 . 32 33. 33