Australia at a Glance

Doing Business in Australia (DBIA)

Australia at a Glance

•  The Lucky Country? •  Our Land – Down Under •  Our Oceans and Seas •  Our Climate •  Our People •  Our Economy •  Our Politics •  Our other Claims to Fame

The Lucky Country?

•  Perceptions

•  Stereotypes

•  Images

•  Views

Our Land – Down Under

SMH, M Maiden June 2012 Australia – Australis Latin for “Southern”

Ø  Smallest and flattest continent

!Ø  Largest Island

in the world!!Ø  6th largest

country in the world

Our Land – How we are grouped

ANZ – Australia and New Zealand AUSTRALASIA – Australia, New Zealand, New Guinea, New Caledonia OCEANIA – Australia, New Zealand, Papua New Guinea, Fiji, Palau, Samoa, Solomon Islands, Tonga, etc APAC – East Asia + Southeast Asia + Oceania

Our Land – our states and territories

States Capital NSW - New South Wales SYDNEY VIC – Victoria MELBOURNE QLD - Queensland BRISBANE WA - Western Australia PERTH SA - South Australia ADELAIDE TAS – Tasmania HOBART Territories Capital ACT – Australian Capital Territory CANBERRA NT – Northern Territory DARWIN

Our Land – we’re big

• Almost same size as the USA, excl. Alaska

•  Twice the size of India

• 32 x the UK

http://www.anbg.gov.au/maps/aust-usa-map.jpg

Our Land – we’re dry

• One of the driest country in the world

• Lowest rainfalls in the world

• Only 6% of the land is suitable for agriculture

http://www.anbg.gov.au/maps/aust-usa-map.jpg

Our Land – where’s the outback?

Outback Definitions: •  out of the back of “x” town; •  somewhere inland; •  a long way from the sea

!• Central Australia • Desert, dry, red dirt

Traveloutbackaustralia.com.au

Our Land – where’s the outback?

http://www.youtube.com/watch?v=pYgKrVaECok

Click

Anyone seen this movie?!

… set in the outback …!

Aussie Icons in the Outback • World Heritage in Central Australia!• (formerly Ayers Rock)

Our Land – Australian Protocol

Acknowledgement of Country

statement of recognition of the traditional owners of the land

Acknowledged during meetings, events, etc

Example "Before we begin the proceedings, I would like to acknowledge and pay respect to the traditional owners of the land on which

we meet, the INSERT TRIBE NAME HERE people.”

Note: For Sydney city area, the tribe is Cadigal band of the Eora tribe

Our Oceans and Seas

• World’s largest marine reserve network

About 40% of Australia’s waters will be protected!

Home to – Ø  45 out the world’s

78 whale and dolphin species

Ø  6 of the 7 species of marine turtle

Ø  4000 fish species

ACF, Nov 2012

Pacific Ocean Indian Ocean

Southern Ocean Bass Strait

Our Oceans – sun, surf and sand

bondi, cronulla, manly, harbord, garie beach, newport, torquay, gold coast, noosa, crescent heads, byron bay, seal rocks, margaret river,

Aussie Icons – Our Surfing brands

Layne Beachley, from Manly (Sydney), first woman to

win 7 world championships Mark Richards, Most Influential Surfer

1963 to 2013

Aussie Icons – Our Reefs • World Heritage Wonders in the !• Pacific (Great Barrier Reef) and!•  Indian Ocean (Ningaloo Reef)

Great Barrier Reef

Sydney

Map, Kutztown University

Ø  world’s largest reef system;

Ø  home to 10% of the world’s fish species

Ø  Can be seen from outer space

Ø  World’s largest FRINGING reef

Ø  The closest reef to land – can swim from shore

Ø  Home of the Whale Sharks (March to July) – swim with them (about 16m)

Aussie Icons – Our Beaches

11,000+ beaches 30,000km (18,000 miles) of Australian coastline

How many beaches do we have?

…. Nigel’s top pick …?

Cronulla

Our Climate

Australia.ed.au

HOT AND HUMID

(TROPICAL NORTH QUEENSLAND AND NORTHERN TERRITORY)

TEMPERATE

HOT SUMMER AND COLD WINTER

COOL

•  2013 was the hottest year on record in Australia, while 9 out of the past 10 years have been hotter than average

•  Queensland suffered from its worst ever drought in early 2014, with 80% of that state impacted by this drought.

Our Climate – Sydney or Melbourne • TRIVIA QUESTION • Where does it rain the most • Sydney or Melbourne?

Average Sunshine Hours per Day Sydney vs Melbourne

Our People – who we are?

World News Australia, SBS, Helen Davidson

•  One of the least overcrowded countries •  Australia – 2.9 people per sq km •  Global – 50.6 per sq km •  UK – 255 per sq km

•  Annual Population growth (2011) is 1.4% - population increases by 1 every 1 minutes and 23 seconds

•  Immigration is fuelling growth •  55% of population growth is from

net overseas migration (2011) •  45% by natural increase (2011)

23,484,371"

Population Clock as at 10 May 2014, ABS"

Our People – who we are?

World News Australia, SBS, Helen Davidson

CAPITAL CITY % OF TOTAL POPULATION SYDNEY 20% (4.6M)

MELBOURNE 18% (4.2M) BRISBANE 10% (2.2M)

PERTH 8% (1.9M) ADELAIDE 6% (1.3M)

CANBERRA 2% (0.4M) HOBART 1% (0.2M) DARWIN 0.4% (0.1M)

OTHER CITIES Composition •  Most Australians are of British or Irish descent (approx 90% are

Caucasians •  Aborigines ( approx 2.5% of population and the rest are migrants or

descendants of migrants from about 200 countries since 1778. •  Predominantly Christian ( approx 80+%) •  English is the official language, but about 18% (4M) speaks another

language other than English.

One of the most urbanised countries in the world (89% live in cities)"

Based on OECD finding, Australians, after Canadians are the most tolerant of Migrants, ethnic minorities, gays (84% rating vs OECD average of 61%)

UK 19.6% (1.2M)

New Zealand 9.4% (565,000)

China 6.5% (391,000)

India 5.7% (343,000)

Vietnam 3.5% (212,000)

Highest overseas born population!

One in four were born in another country

Our People – who we are?

–  http://www.youtube.com/watch?v=bW0ptVL0QlE

Click

Sunrise, Channel 7!Australia to hit 23 million!

Our People – Our Language

Like a stunned mullet Dazed and confused Chemist Pharmacy Bogan Unsophisticated person Bushwalking Hiking Cozzie Swimsuit Chokkers Completely full Dunny / Loo Toilet Pay out Make fun of a person Ratbag Not a nice person Pokies Poker machine Ta Thank you

Translate Please

Our People – Our love of sports

“… footie …” Rugby League

“… aussie rules …” AFL, Australian football

Our People – Our sporting heroes

Our Politics

Commonwealth of Australia

• Form of Government • Constitutional Monarchy, Parliamentary System

• Head of State – • Queen Elizabeth II (since 1952) • Represented locally by the • Governor General • Sir Peter Cosgrove

• Head of Government – • Tony Abbott (since 2013) • Liberal Party (Conservative)

Symbol of Australia

Emu and Kangaroo – animal emblem Neither animal can move backward, only forward

(progress)

Shield = Badge for each state

Our Politics Type of Government How Many are

there? Make Decisions about … Federal 1 National Matters

Defence, Immigration, Foreign Affairs, Telecommunications, Environment, Social Security, Health Service

State 6 States, 2 Territories State Matters

Domestic law & order, schools, hospitals, public housing, state roads

Local 565 Councils (as of 2011) Local Issues

Community services, Libraries, Local Planning and development, Recreation Facilities, Local roads

Levels of Government

Our Politics

•  the “Washminster” system - because it combines elements of the Washington (US) and Westminster (UK) systems of government.

•  - Australian written constitution like the US •  Voting is compulsory for 18 years and above •  General election held within 3 years from first parliamentary sitting •  Major Political Parties

•  - Australian Labor Party – social democrat •  - Australian Liberal Party – center right •  - National Party of Australia – conservative rural •  - Australian Greens – left wing and environmentalist

Our Politics

–  Key Policies of the Liberal Party •  Maintain close ties with the US •  Strengthen ties with key Asian countries – China, India and

Indonesia •  Hard line on asylum seekers •  Favors more market liberalization for Australia’s economy

–  Political risk outlook •  Very low risk on the domestic front due to stable democracy •  Main threat will come from international terrorism and unrest in the

Asia Pacific region

Our Economy Fastest growing and robust economy among the developed nations with consistent GDP growth in the last 22 years. •  Healthy domestic demand •  High natural resource prices (ranked as the 3rd largest energy export producer1)

Growth in the service sector •  Property, communications, and finance – largest service sectors •  Nearly 80% of workforce are employed in service sectors AAA Credit rating by all 3 major credit rating agencies (Moodys, Standard & Poor, and Fitch) One of the lowest unemployment rates (5.8%) among developed countries Highest skilled workforce in the Asia Pacific region •  Secondary education enrollment the highest in the world 2

•  Nearly 2% of population has a PhD – ranked 9th in the OECD •  More than 1million people speak a European language, and more than 2 million

speak an Asian language 3

1 Key World Energy Statistics 2012, International Energy Agency!2 World Economic Forum 2012-13 Global Competitiveness Report!

3 Australia Bureau of Statistics 2011!

Our Economy Do we have the best job in the world?!

Our Economy

1 Luxembourg $107,000 2 Qatar $100,000 3 Norway $99,000 4 Switzerland $79,000 5 Australia $68,000 6 United Arab Emirates $65,000 11 United States $50,000

* Rounded off to near thousandth

GDP PER CAPITA (NOMINAL VALUES 2012, USD, IMF OUTLOOK*)

Source: Wikipedia

Wealth Comparisons - How Rich are we?

Our Economy

RANK CITY 1 TOKYO 2 OSAKA 3 SYDNEY 4 OSLO 5 MELBOURNE

Worldwide Cost of Living 2013 Report, The Economist

Cost of Living - How expensive are we?

Our Economy

RANKING

COUNTRY WORLD GIVING INDEX SCORE %

DONATING MONEY %

VOLUNTEERING TIME %

HELPING A STRANGER %

1 Australia 60 76 37 67

2 Ireland 60 79 34 66

3 Canada 58 64 42 67

4 New Zealand 57 66 38 68

5 USA 57 57 42 71

How Generous are we?

Source: World Giving Index, 2012!Charitable Aid Foundation

Our Other Claims to Fame

Australia – “home of the deadly”…Steve Backshall, BBC

Saltwater Crocodile in NT Strongest bite of any animal Inland Taipan Snake

World’s deadliest snake

Box Jellyfish World’s most venomous

Marine creature Sydney Funnelweb Spider Word’s deadlies spider

Our Other Claims to Fame

Melbourne Cup The Race that Stops the Nation

2nd Tues in November Public Holiday in Melbourne

Since 1861

Australia – Tourism Ad 1984 …any one know this guy?"

The Lucky Country?

•  Let's see what you think •  by the end of your visit!

You are welcome to contact Nigel Bairstow at B2B Whiteboard your source of B2B Asia / Pacific marketing advice http://www.linkedin.com/pub/nigel-bairstow/6/41b/726

http://twitter.com/#!/b2bwhiteboard