Part I: Organization of a BusinessPart I: Organization of a Business

Jeff MaduraIntroduction to

Business 3e

Introduction to Business 3e

11Planning A BusinessPlanning A BusinessPlanning A BusinessPlanning A Business

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Learning GoalsLearning Goals•Mengidentifikasi stakeholders kunci yang terlibat dalam suatu bisnis.

•Menjelaskan fungsi kunci suatu bisnis.

•Menjelaskan bagaimana membangun rencana bisnis.

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Business DefinedBusiness Defined

A business is an enterprise that provides products or services

desired by customers.

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Organization of a BusinessOrganization of a Business

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Key StakeholdersKey Stakeholders•Owners

– Entrepreneurs– Co-owners– Stockholders

•Creditors•Employees

– Managers

•Suppliers•Customers

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Interaction among Owners, Interaction among Owners, Employees, Customers, Suppliers, Employees, Customers, Suppliers,

and Creditorsand Creditors

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Key Business DecisionsKey Business Decisions•Product

– What type of product should be produced?

•Production – How should the product be produced?

•Promotion– How should the product be promoted?

•Financing– How should the company obtain funds to

finance the cost of producing the product?

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Business DecisionsBusiness Decisions

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Key Functions of BusinessKey Functions of Business• Management

– Means by which employees and other resources are used by the firm

• Marketing– Means by which products and services are

developed, priced, distributed, and promoted to customers

• Finance– Means by which firms obtain and use funds for their

business operations

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Key Functions of BusinessKey Functions of Business•Accounting

– Summary and analysis of the firm’s financial condition

– Used to make various business decisions

• Information systems– Information technology, people, and

procedures that provide appropriate information to make effective decisions

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How Business Decisions How Business Decisions Affect a Firm’s EarningsAffect a Firm’s Earnings

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Common Business Common Business DecisionsDecisions

•Management Decisions

– What equipment is needed?

– How many employees should be hired?

– How can employees be motivated to perform well?

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Common Business Common Business DecisionsDecisions

•Marketing Decisions

– What price should be charged?

– Should the product be changed to be more appealing to customers?

– Should the firm use advertising or some other strategy to promote its product?

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Common Business Common Business DecisionsDecisions

•Finance Decisions

– Should financial support come from the sale of stock or from borrowing money or some combination?

– Should the firm attempt to obtain borrowed funds for a short-term or long-term period?

– Should the firm invest funds in a new business project?

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A Business PlanA Business Plan•Detailed description of the proposed business– Description of the product or service– Types of customers the business would

attract– Competition– Facilities needed for production

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Developing a Business Developing a Business PlanPlan

•Assess the Business Environment– Economic environment– Industry environment– Global environment

•Develop Management Plan– Organizational Structure– Production– Human Resources

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Developing a Business Developing a Business PlanPlan

• Marketing Plan– Target Market– Product Characteristics– Pricing– Distribution– Promotion

• Financial Plan– Financing– Feasibility

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Online ResourcesOnline Resources•Advice and basic information

– Yahoo’s Small Business site– American Express– Small Business Administration

•Financing Options– Quicken Small Business– Garage.com– The Elevator

•Business Planning Software

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Assessing a Business PlanAssessing a Business Plan•Potential revenue•Potential demand for product or service

•Potential expenses•Profit potential