Q: What is the best way to find an analogous situation for observation? A: Think less about the setting itself and more about the experience you are trying to improve. For example, if one of the barriers facing social entrepreneurs is accessing capital and investment, think about other fields where that may be an issue. Some examples that come to mind may include students accessing financial aid to begin their education or local government officials rallying support to pass a new bill. In general, thinking about the speci fic challenges you are trying to understand better, rather than the setting, can unlock great ideas for analogous inspiration. Q: What role does secondary research play versus interviews, immersion, etc? A: Any trusted source is useful as reference. Hard data helps to narrow the scope and define speci fic environments or communities where the research will take place, especially in areas outside of our expertise. And having a solid basis of the history and context surrounding a challenge can help you better jump into your interviews and ask the right questions. The core information from which to build insights and opportunities for design, however, comes mainly from the information gathered through interviews, immersion, and observation. Q: How much do you involve the client or organization you are working for in the research activities? A: For IDEO.org projects, we typically hope to bring the partner organization along for as much of the research as possible. It’s preferable, in fact, to have at least one or more of their team members embedded on the design team to see the process in whole—not just field research but all the way through prototyping too. Having the partner embedded on the design team helps in a few key ways: • It helps them see not only where our insights are rooted, but also how we get through all that sticky synthesis to identify certain opportunity areas. We love when they are able to co-create solutions with us as it gives a more solid understanding of how the field research resulted in the end concept. • It leaves the partner organization with more ownership of the work, resulting in more investment and more likelihood of implementation in the long run. • And of equal importance, it gives the partner organization a deeper, longer lasting understanding of human- centered design in the end. Meaning even after we leave, the concepts for the project work can continue to be refined and improved upon. Q & A: Other Tips on Research An IDEO.org team exploring digital solutions to increase financial inclusion wanted to find other examples of an inclusive community—hence they looked at Arsenal Football Club. 1 The Course for Human-Centered Design Class 2 Inspiration Phase From analogous inspiration to secondary research to how your team works with partner organizations, here are a few tips on getting the most out of your Inspiration phase research.
Q: What is the best way to find an analogous situation for observation?
A: Think less about the setting itself and more about the experience you are trying to improve. For example, if one of the barriers facing social entrepreneurs is accessing capital and investment, think about other fields where that may be an issue. Some examples that come to mind may include students accessing financial aid to begin their education or local government officials rallying support to pass a new bill.
In general, thinking about the specific challenges you are trying to understand better, rather than the setting, can unlock great ideas for analogous inspiration.
Q: What role does secondary research play versus interviews, immersion, etc?
A: Any trusted source is useful as reference. Hard data helps to narrow the scope and define specific environments or communities where the research will take place, especially in areas outside of our expertise. And having a solid basis of the history and context surrounding a challenge can help you better jump into your interviews and ask the right questions. The core information from which to build insights and opportunities for design, however, comes mainly from the information gathered through interviews, immersion, and observation.
Q: How much do you involve the client or organization you are working for in the research activities?
A: For IDEO.org projects, we typically hope to bring the partner organization along for as much of the research as possible. It’s preferable, in fact, to have at least one or more of their team members embedded on the design team to see the process in whole—not just field research but all the way through prototyping too.
Having the partner embedded on the design team helps in a few key ways:• It helps them see not only where our
insights are rooted, but also how we get through all that sticky synthesis to identify certain opportunity areas. We love when they are able to co-create solutions with us as it gives a more solid understanding of how the field research resulted in the end concept.
• It leaves the partner organization with more ownership of the work, resulting in more investment and more likelihood of implementation in the long run.
• And of equal importance, it gives the partner organization a deeper, longer lasting understanding of human-centered design in the end. Meaning even after we leave, the concepts for the project work can continue to be refined and improved upon.
Q & A: Other Tips on Research
An IDEO.org team exploring digital solutions to increase financial inclusion wanted to find other examples of an inclusive community—hence they looked at Arsenal Football Club.
1The Course for Human-Centered Design
Class 2 Inspiration Phase
From analogous inspiration to secondary research to how your team works with partner organizations, here are a few tips on getting the most out of your Inspiration phase research.
From analogous inspiration to secondary research to how your team works with partner organizations, here are a few tips on getting the most out of your Inspiration phase research. 從類似的靈感、到次級研究、再到你的團隊如何與合作單位一起工作...以下分享的訣竅，能夠讓你在靈感激發其得到最大的效果。
Think less about the setting itself and more about the experience you are trying to improve. For example, if one of the barriers facing social entrepreneurs is accessing capital and investment, think about other fields where that may be an issue. Some examples that come to mind may include students accessing financial aid to begin their education or local government officials rallying support to pass a new bill. 思考重點在於你想要提升什麼經驗，而不是情境直接的關聯性。舉例而言，如果社會企業家遇到的困境是在於取得資金與投資的機會，想想看有哪些領域也會遇到相同問題。像我現在想到的類似例子有學生想要申請學貸、或是政府官員遊說要通過法案的時候，都與社會企業家有類似經驗。
In general, thinking about the specific challenges you are trying to understand better, rather than the setting, can unlock great ideas for analogous inspiration. 通常而言，可以從你想要更深入理解的具體特定困境去思考，而不是與主題直接相關的環境，可以更容易得到類似情境的創意靈感。
Any trusted source is useful as reference. Hard data helps to narrow the scope and define specific environments or communities where the research will take place, especially in areas outside of our expertise. And having a solid basis of the history and context surrounding a challenge can help you better jump into your interviews and ask the right questions. The core information from which to build insights and opportunities for design, however, comes mainly from the information gathered through interviews, immersion, and observation. 所有可靠的原始文獻都是有用的參考來源。數據資料（尤其在你不熟悉的領域中）能夠幫助縮小範圍，定義出研究要從哪個特定的哪個情境或社群開始進行。對於困境發生的歷史背景與社會脈絡有清楚的了解，則能夠幫助你更容易在訪談中進入狀況、問對問題。不過最核心、建立洞見與機會的資訊，主要還是來自訪問、融入、以及實際觀察中所收集的。
For IDEO.org projects, we typically hope to bring the partner organization along for as much of the research as possible. It’s preferable, in fact, to have at least one or more of their team members embedded on the design team to see the process in whole—not just field research but all the way through prototyping too. 在IDEO.org的專案之中，我們通常都希望能夠盡量把越多的合作組織帶入我們的研究之中。事實上，我們喜歡至少一位（也可以更多）其他組織的人納入我們的設計團隊作為固定班底，讓他可以看到整個流程——不只是研究領域，而也會走過整個打造原型（初模）的過程。
Having the partner embedded on the design team helps in a few key ways: 讓合作夥伴成為設計團隊的固定班底有幾個主要的好處：
It helps them see not only where our insights are rooted, but also how we get through all that sticky synthesis to identify certain opportunity areas. We love when they are able to co-create solutions with us as it gives a more solid understanding of how the field research resulted in the end concept. 這能幫助他們看到不只是我們洞見的根源，也可以讓他們知道我們怎麼整理出新的創意來點出特定的機會領域。我們很喜歡合作夥伴能夠與我們共同創造解決方法，這樣一來也能夠讓我們把在田野調查得到對困境的理解更完整的落實在最終成果裏頭。
It leaves the partner organization with more ownership of the work, resulting in more investment and more likelihood of implementation in the long run. 這能夠讓合作組織對設計成品有更多的掌控感，讓他們更願意投注資源、並且之後更有意願長期使用。
And of equal importance, it gives the partner organization a deeper, longer lasting understanding of human- centered design in the end. Meaning even after we leave, the concepts for the project work can continue to be refined and improved upon. 同樣重要的事，這最終是要能夠讓合作組織對「以人為本的設計」有更深層而長存的理解。就算我們離開了，這次設計成品的概念也能夠持續地精進、改善。
