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Do you want to get your business up on Facebook but have no idea where to start? Join me for this informative webinar on how to create a business Facebook page – and then what to do with it!
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Facebook Basics for Business
Creating websites for 15 years
Participating in Social Media for 8 years
MBA in Marketing Certificates in
E-Business Marketing Management
Project Management
Google AdWords
Advanced Social Media
Introduction
Pam AungstOwner, Online Marketing ConsultantPam Ann Marketing
Q&A
Submit your questions via the Q&A box
As of 12/31/12, Facebook has
1.06 BILLION monthly active users618 million DAILY active users
WHY FACEBOOK?
The evolvement of business credibility
Yellow Pages AdWebsiteFacebook Page
CREDIBILITY
Create a BUSINESS page
Personal Profiles have an “Add Friend” button
Business Pages have a “Like” button
It is against Facebook’s TOS to use a personal profile for business. They WILL delete you!
GETTING STARTED
Go to Facebook.com/PagesClick on “Create Page”
GETTING STARTED
Follow instructions
Fill out COMPLETELY
Size photos correctly:
Profile photo SQUARE 180px by 180pxCover photo 851px wide by 315 px high
Claim your URL (i.e. Facebook.com/YourCompanyName)Go to Facebook.com/username
GETTING STARTED
DO NOT link your Twitter account to your Facebook page!
DO NOT
Include the “Like Us on Facebook” call-to-action in: Existing advertising in all forms of media The company website On business cards, In email signatures On invoices/packing slips and other stationary On phone system hold messages, …and more.
BUILD FOLLOWING
Engage with other brands
BUILD FOLLOWING
GOALSDemonstrate your expertiseProvide an engaging / fun / educational experienceDrive traffic to your websiteIncrease brand & event awarenessFoster customer loyalty
STRATEGY
SCHEDULE
Create an editorial schedule
Align schedule with goals
SCHEDULE
Mondays: (Expertise) Case study on how we fixed a complex plumbing problem
Tuesdays: (Educate) Tip about saving on water usage
Wednesdays: (Website) A DIY fix it article from our blog
Thursdays: (Brand Awareness) A testimonial from a customer
Fridays: (Loyalty) Offer for repeat customers
STREAMLINE
Schedule all posts for the week in advance
STREAMLINE
Check or adjust your schedule in the activity log
ENGAGE
ALWAYS answer comments Tag the commenter in your response
(Use the @ symbol in front of their name to tag them)
OPTIMIZING Fans don’t see all of your posts
1) Learn EdgeRank
2) Use Promoted Posts
OPTIMIZING
EdgeRank eBook: http://bit.ly/EdgeRankBook
EdgeRank Podcast:http://bit.ly/EdgeRankPod
Virality
SHORTCUT
Conclusion
CONCLUSION Create a BUSINESS page Strategize Schedule Streamline Engage Optimize
Questions???Facebook Basics for Business
Discounted private consultations
For webinar guests ONLY!
http://bit.ly/PamConsult
