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Facebook for Small Businesses
Downtown Partnership Livingston County
Why is Facebook important?
● Connect quickly to customers● Respond to personal messages & inquiries● People can “see” your business before they go there● Boosting posts can show off specials● More than 1 billion users are on Facebook
○ It’s the new business website
Brand Your Facebook Page
● Profile picture should be logo○ Picture of storefront ○ Edit the thumbnail
● Cover photo more changeable○ Use color scheme similar to logo○ Consistent fonts○ Hashtag repetition
● Post consistently● Use Canva.com
Design Cover Photos
Add in photos, elements, text, and backgrounds● Upload downloaded photos from Google● Explore fonts● Don’t pay for anything
Golden Post
● The perfect Facebook post● One picture that is clear, straightforward● Two to three lines of text about/related to the picture● Two hashtags
○ One general○ One specific
● Best time to post○ Weekdays 1-4PM and 7-7:30PM○ Before and after 8AM/PM
Boosting Posts
What is it? When you put money behind a post to reach more people
When should you boost? Important events - New specials - Interesting Facts - Holidays
How much? Between $5 and $20 depending on content
Why should you boost? Every little bit helps when reaching customers, it’s going to reach people who will be interested
Find Your Audience
Budget Yourself
Track Your Success
Find New “Likes”
● Boosted posts will reach new people on Facebook● When they like a post, get them to like your page● Draw in more viewers as you boost● The more likes on the page, the more people engaged
Livingston County DevelopmentDowntown Partnership585-243-7124
Molly DowneyMain Street [email protected]
Louise WadsworthDowntown [email protected]
Questions?
