How to make the page in facebook

T o p i c Group vs Page

D a t e 2011. 05. 23

P o s t Kim Kyung-Rog

How to use the Facebook

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Group vs Page

How to Manage?

Create Page Create Group

Introduction

Facebook ? Social Commerce

Contents

How to operate?

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Social Media

sharing

collaboration

participation

interaction

communication

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Top 5

※ Source : http://www.alexa.com/topsites, 2011.05

•Global top2, Local top3

Top 5

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List of Virtual community

※ Source : http://en.wikipedia.org/wiki/List_of_virtual_communities_with_more_than_100_million_users

• Facebook- founded : 2004.02- Users : 640,000,000 over

Name Active user accounts Date

Skype 663 million[1] March 2010

Tencent QQ 636 million[2][3] November 2010

Facebook 600+ million[4] January 2011

Qzone 480 million[5] March 2011

Windows Live Messenger 330+ million[6] June 2009

Habbo 203 million[7] February 2011

Twitter 200 million[8][9] January 2011

Gmail 176.5 million[10] December 2009

Vkontakte 135+ million [11] February 2011

Orkut 120+ million [12][13][14] August 2010

Bebo 117 million[15] July 2010

Badoo 113+ million[16] April 2011

Sina Weibo 100+ million[17] February 2011

List Top 10

-6-※ Source : http://www.facebook.com

Understand of Facebook

Facebook’s features

• Facebook is a Social Networking Service site, Ecosystem- Social utility for connecting people with those around them(friends, family, coworkers, or simply others with similar interests.) - Framework for information, Based on Networks

ServiceService• Users have a “profile” with a picture and other personal details as they wish (including “limited profile”)• Users create newsfeeds based on what users and there friends are doing• Making Friends and keeping in touch

ActivityActivity

Platform Platform & Apps& Apps

• News feed, page wall, Messages INBOX, friend, friend list • Uploading & Sharing amount of Photos & Videos (with tagging)• joining and activities in Pages(fan), Groups, Events• Apps, Social plug-ins, Posted items(text and URLs), Shared items

• User-created applications• More than 550,000 active applications (every day increasing)• More than one million developers• More than one million websites have integrated with Facebook Platform (2010)

-7-※ Source : www.HubSpot.com, http://en.wikipedia.org/wiki/Facebook

Understand of Facebook

key glossary in Facebook

• Facebook menu and key glossary- Common, Group, Page

Basic •Wall : the core/main of a profile or page - aggregates new content, including posted items(status updates) & recent actions(becoming a fan of a page)- News feed/Post : feed of content posted to one’s Wall, aggregation of one’s friends’ newsfeeds published- Messages : message box (include other people message) • Profile : presence for individuals to share information and interact with friends and organizations on Facebook• People : personal connection on Facebook, • Friend : to add a Facebook user as a friend (List, request, find, invite) • Friend List : organized groupings of friends • Events : Birthdays(friends birthday list), friends’ event(create, participate, …)• Application : a program that allows users to share content and interact with other users- photo/friends photo, ads, notes, pages, links, apps(games, and so on...)

Homepage/Page • Page : official presence for public figures or businesses to share information, interact with fans on Facebook• Get started : administrator tool(invite friends, tell to fans, and so on)- settings, manage permissions, basic information, profile picture, features, marketing, mange admins, insights•Wall• Info : basic information about the page • Fan – Facebook users who choose to become a “fan” and follow an organization’s page• Application : Photos, video, links, events, etc add on

Group • Group : a collection of Facebook users with a common interest, any Facebook user can create and join a group• Network : an association of Facebook users based on a region, school, or workplace • Add friends to group, chat, create doc, create event, view photos, edit group(information, picture, member)

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※ Source : Reconstruction from Presented by Nigel Swaby, Swaby Online Media, Facebook for Business

How to use the Facebook

Business for using Facebook

•Business : Create marketing tool (using the Groups, Pages, Ads and Places)•School : Create groups to help each other with homework by posting on a group wall•Home : Find friends, connect with people, share information, share pictures, etc...

ServiceService• Create the Pages, Gropus, Ads, for your business(products, services and so on) • Connect and engage with current and potential customers• Community of users and around your business.

ActivityActivity

StrategyStrategy

• Create a fan page for your purpose(business) • Create a personal profile or Create a company/artist/product profile• Create top keywords• Do upload an images and videos

• Post interesting content(feed), Search blogs using your keywords• Allways, respond to feedback and thank to new fans• Work regularly and use apps

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[Backup] Social Commerce

※ Source : http://www.shoutlet.com

Shopping Apps

Mobile(M-Commerce)

QR Codes

Twitter(Giveaways, Tweeted Promo Codes)

Commerce onSocial Networks

Youtube(Frenchconnection’s Youtique)

Reviews & Recommendations

Your Website

Social sharing(Like button, share/add)

GrouponLiving social

Group Deals

Location-based deals(foursquare, facebook places)

Facebook Shopping

Facebook Deals F-CommerceFacebook shopping

(tabs)

Social Commerce Model

• Facebook commerce Model- F-Commerce, custom apps, facebook Shopping tabs, facebook deals

•Share transactions withfacebook friends

•Drive fans to e-commerce website

Custom Apps

•Develop Apps to suit marketing needs

•Reward customer loyalty

•Social sharing tools to encourage pass along

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Group vs Page

How to Manage?


Introduction


How to operate?

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Compare of page and group

※ Source : www.searchenginejournal.com/facebook-group-vs-facebook-fan-page-whats-better/7761

Groups vs Pages

Division Gropus Pages Ads

Overview

•Small group Communication-share their common interests & express their opinion-express objectives, discuss issues, post photos and share related content

• similar to a Profile• Pages are visible to everyone on the internet by default• everyone can connect with Pages by becoming a fan

Members•More control as you can keep private and members •Max 1,000 members

•Non-members, only join to the fan•Can be found in search results

Use •School community •Business community

News feed •represent a brand or products

Administrator tool

•Only given the URL•Simple events•Non-statistics

•Make the URL (if page have 25 fans)•Related events(event creation & invitation)•Statistics(using page insights)

Applications -•Use of applications •Social ads

•CPC(click your website)•CPM(seeing your ad )

Create

• publicly or private available-public available for anyone to join-administrator approval for members join• http://www.facebook.com/groups.php -Fill out the basic information(name, network), create events, invite friends and so on

•creating a Page is simple & free•require a time to build and maintain•http://www.facebook.com/pages/create.php-Fill out the basic information(name), create events, Link apps and so on

•Overview of group & page- How to use the group & page?

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Sign up & login• Top- sign up & login

• Bottom- list of the people- list of the pages- create a page

Example of use the page•http://www.facebook.com

※ Source : http://www.facebook.com

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• list of the pages• Click the starbucks

Browse pages

Example of use the page

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• Sample page - Starbucks- Ranking of top 3

• How to use

※ Source : http://www.facebook.com/Starbucks

Sample of page - Starbucks


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Sample of Search• Sample page - Starbucks- Ranking of top 3

• How to use- search


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Group vs Page

How to Manage?


Introduction


How to operate?

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• Create a page• Select the category- company

Example of create the page

Create the page

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• Create a page• Select the category- company • Select the sub-category• Make the title


Select the category

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• Create a page• Select the category- company • Select the sub-category• Make the title• Introduce the page index• Get started• publish the page


Intro page – Get Started

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• Create a page• Select the category- company • Select the sub-category• Make the title• Introduce the page index• Get started• publish the page• Wall


Intro page – Wall

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• Create a page• Select the category- company • Select the sub-category• Make the title• Introduce the page index• Get started• publish the page• Wall• Events


Intro page – Events

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• Manage the page- setting- permission


Mange Administrator tools - Permissions

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• Manage the page- setting- permission- Basic Information


Mange Administrator tools – Basic Information

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• Manage the page- setting- permission- Basic Information- Profile Picture


Mange Administrator tools – Profile Picture

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• Manage the page- setting- permission- Basic Information- Profile Picture- Apps


Mange Administrator tools - Apps

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• Administrator tool- insights

Mange Administrator tools - Insignts


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•Change the account


Mange Administrator tools – Change account

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•Change the account


Mange Administrator tools – Change account

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Group vs Page

How to Manage?


Introduction


How to operate?

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• Create Group- group name- members

Example of create the Group

Create the group

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• Group Home- group menu

Create the group – Digital Media Alumni


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• Group Home- group menu- setting

Mange the group – setting


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• Group Home- group menu- setting- create event

Mange the group – Create the event


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• Manage the Group- basic information

Mange the group – Basic information


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• Manage the Group- basic information- profile picture

Mange the group – Profile Picture


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• Manage the Group- basic information- profile picture- members

Mange the group – Members


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• Manage the Group- basic information- profile picture- members (find)



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• Manage the Group- basic information- profile picture- members (find, select)



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• wall

Mange the group – Intro


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Group vs Page

How to Manage?


Introduction


How to operate?

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• Manage Social media tool- hootsuite- socialbakers

• hootsuite- signup, login

Example of manage the page

※ Source : http://hootsuite.com/dashboard#/

Mange the facebook Tool - hootsuite

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• Hootsuite home- add social network


Hootsuite - Home

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• Hootsuite home- add social network- see the news feed- see the page feed

Hootsuite – Facebook feeds & page feed


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• Setting

Hootsuite – setting


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• Setting

• Create analytics

Hootsuite – Create analytics


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• Setting

• Create analytics- select template



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• Setting

• Create analytics- select template- create modules



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• Setting

• Create analytics- select template- create modules



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• Setting

• Create analytics- select template- create modules- see the analytics

Hootsuite – see the analytics


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Group vs Page

How to Manage?


Introduction


How to operate?

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Operate the page•Use the tools for increase efficiency- hootsuite.com : Can schedule posts, can post to both facebook and twitter simoultaneously, easily share content- socialbakers : use the statistics

How to community in the page?No. Basic rule1 • design a nice page 2 • tell your story, post interesting & original comments3 • use the page as a “viral” corporate blog and link the page to your “suggest ideas” blog4 • pull your news-feed into facebook and connect the page to your corporate newsroom5 • show links to web articles about your brand6 • offer your fans something special7 • ask fans to invite their friends to become fans

8• ask fans to create your next product and ask fans to take a picture “with” your product • ask customers what they would like and what they don’t like

9 • link and push to your twitter and youtube channels10 • show your pictures and let fans publish their pictures and show your videos and let fans upload their own (short) videos11 • use an events page (promote charity events)12 • use applications & tie them into your e-shop, and let fans click & buy “that” product(inside facebook)13 • engage your fans with a poll page or with a poll application14 • create fun applications on facebook15 • use the social content(Blog posts, Articles, Podcasts, Video, Photos, Interviews, Testimonials, User experiences)16 • use the other people’s content(Blog subscriptions(alltop.com), Facebook friend lists, Twitter lists

17• content guidelines- Keep updates short and to the point, Think in terms of headlines, Encourage comments with yes/no questions- Ask fans to “like” your update, Ask fans to “share” your update

18• consider of privacy and ownership- People worry about revealing their personal lives to the world / - Copyright Policy is strict

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Question & Answer

Kyung-Rog, Kim : [email protected]

Education

How to make the page in facebook