Evaluation Question 2Scott greenwood

How effective is the combination of your media product and ancillary task?

The Products

Digipak

VideoWebsite

Introduction

As well as producing a music video I have created two separate ancillary products that can be used as further advertisements for the artist (website) and an album digipak that is used as a second product.

Both the ancillary products that I have made are easy associated with the artist and a house style is noticed throughout.

The Logo

While creating these products one of the most important aspects that I ensured was obvious across all tasks was the recognition of the artist, I wanted all of my products to be easily recognise as an eXistence product without actually having to say it. On way that I did this was through the use of the X logo throughout the website, the music video and the digipak. This is a convention that is seen with other artists products, for example Avicii also uses his logo on everything he produces. I also did this with my products so that they were all as realistic and professional as possible. This gives the artist his own brand and then whenever the X is used it is obvious who it is from.

Combining the products

To make all of my products relevant with each other and to ensure that they were all were all linked I used aspects from each of the products on the other products. One example of this is how I have included a QR code on the back of my digipak, this QR code can be scanned and that will give a direct link to the official website of the artist, this means that people who buy the album will also be directed to one of my other products. This is a feature that is seen on many albums so this also gives my album digipak a high level of realism.

Combining the products (continued)

Another way that I have effectively used my website with the combination of my other ancillary products is as a form of advertisement. On the website that I have created there is individual pages for both the music video and the album digipak. This also shows a high level of realism and professionalism as this is often the same with real media products which is supported by my research into different artists websites.

Combining the products (continued)

To further combine my music video with the other ancillary products I have included the photo – shoot location within the music video. Throughout the music video you can see eXistence travelling to the location of one of the photo-shots. As you can see from the screenshot bellow the photo location on the right is the same as the one used in the video on the left.