Some Conventions of Music Videos:

- Tracking shots of singer/band

- Jump cuts - Sudden changes to different scenes

- Laid back costume - particular in this genre of music

- Close-up shots

- Narrative alongside performance

Like in Lily Allen’s video for LDN and

Theory of a Deadman’s video for

Hate My Life, our video featured close

up shots of our singer walking down

a street.

As well as narrative, our video also

featured shots of the band

performing. Like in the original video

for All Star.

I think we challenged the conventions of a typical music video in the amount

of effects we used. Changing the colour settings on certain shots and making

some shots black and white.

This isn’t something that we found in the music videos we

researched however, I feel it added a comical feel to certain parts and also

helped to break up some longer

shots.

The magazine cover features

the image of the band as shown on the digipak

cover. The members of the

band will be familiar to the

audience.

As well as promoting the

album, the magazine advert

also promotes the video to “Break the

Mould” and the band’s live

performances as featured on the

DVD.

All in all I feel that our ancillary texts and video together were very effective.

By using bright, primary colours for our CD cover

we continued both the

abstract and almost cartoony feel of the video and the genre

style of the music.

Typically, metal bands use silver and dark colours

in their promotional

material. Female pop singers are usually candy pink colours.

With the genre of music we

were working with, we found that often very bright colours

were used.

“It’s just like a

professional

music video. It has band performa

nce as well as a

little story”

“I think it works really

well as a music video. It’s so similar to real band’s videos

that you see on

TV”

“I like to watch music videos

that have scenes in

them that

aren’t the band

performing. This

video has that

balance”

“I think it’s a good video

however, I think

the effects

are a bit unrealisti

c. Not somethin

g we tend to see in real

ones”

“I think there are

parts I would

change in this, for

example, I’d have the band performin

g on a stage to give it a

more realistic

feel”

- That our video was successful

- That it fit the necessary conventions to make it a music video

- That adapting things seen in existing videos (tracking shot of the singer) is ok because every video has unique points

- That music videos work well with narrative and performance together

From the feedback given, I think that if I was to remake the video, I would perhaps use different locations, a stage (as suggested) or maybe somewhere outdoors like a park. I would also incorporate

more of a story into it, perhaps create a character for the audience to relate to.

I would tone down some of the effects and maybe instead change the lighting used.

As a group, the first piece of equipment we had to get used to

using were the Macs. In the past we had worked only on PC’s so it was a

challenge getting used to the different software.

The only piece of equipment we had problems with during shooting was the dolly. We originally set out

to use the dolly on the street scenes but when it came to filming we found the pavement to be too bumpy to give us a clear shot. In the end we decided on handheld camera shots for these scenes.

This turned out to be a good decision as the shots now move

with the singer.

The singer in our video mimed to the track, so during the editing process we had to

delete the original sound and replace it with the music track.

The replacing was relatively easy but getting the track in time with the miming proved to be somewhat difficult. This again relates back to us being unfamiliar with the programs

on the Macs. The only other technological challenge I feel I faced was

the programs we used creating our ancillary

pieces. I used Photoshop for the editing of the band

pictures. This was a challenge to me as I hadn't

done any work on this program before. In the end I

used Microsoft Word to arrnge the layout of our

magazine advert as I found it easier.