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RESOURCE “EXPERIENCE” RATHER THAN DELIVERY BY OLIVIA HUMPHREY CEO, KANOPY NISO’S UNDERSTANDING THE MARKET SEMINAR MARCH 15 2017

Olivia Humphrey Understanding the Marketplace, Part Two

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Page 1: Olivia Humphrey Understanding the Marketplace, Part Two

RESOURCE“EXPERIENCE”RATHERTHANDELIVERY

BYOLIVIAHUMPHREY–CEO,KANOPYNISO’SUNDERSTANDINGTHEMARKETSEMINAR

MARCH152017

Page 2: Olivia Humphrey Understanding the Marketplace, Part Two

Intheannualsofinnova/on,newideasareonlypartoftheequa/on.Execu/onisjustas

important.-WalterIsaacson,SteveJobsBiographer

Page 3: Olivia Humphrey Understanding the Marketplace, Part Two

OurAudience

Page 4: Olivia Humphrey Understanding the Marketplace, Part Two

OrMaybeThis?

Page 5: Olivia Humphrey Understanding the Marketplace, Part Two

OrPerhapsThis?

Page 6: Olivia Humphrey Understanding the Marketplace, Part Two

CompePngforASenPon

Page 7: Olivia Humphrey Understanding the Marketplace, Part Two

UX/UI

Page 8: Olivia Humphrey Understanding the Marketplace, Part Two

Discovery–PersonalizaPon

Page 9: Olivia Humphrey Understanding the Marketplace, Part Two

Discovery–RelatedFilms

Page 10: Olivia Humphrey Understanding the Marketplace, Part Two

Discovery–ExtendingtheRange

Page 11: Olivia Humphrey Understanding the Marketplace, Part Two

AccessEverywhere

Page 12: Olivia Humphrey Understanding the Marketplace, Part Two

TheContent

Page 13: Olivia Humphrey Understanding the Marketplace, Part Two

Talent

Page 14: Olivia Humphrey Understanding the Marketplace, Part Two

Diversity

Page 15: Olivia Humphrey Understanding the Marketplace, Part Two

Independence

Page 16: Olivia Humphrey Understanding the Marketplace, Part Two

Innova/ondis/nguishesbetweenaleaderandafollower.-SteveJobs