[POMP 2013] - Zgodbe v času, prostoru in oblaku

Frank Rose

Frank Rose

Frank Rose

Why?

Frank Rose

Why?What now?

Bill BaileyFrank Rose

Frank Rose

“There never was a time in which men of all degrees of ability, of every kind of education, of every profession and employment, were posting with ardour so general to the press.”

—Samuel Johnson,The Adventurer, Dec. 11, 1753

Frank Rose

Frank Rose

“Through serial publication an author could recover something of the intimate relationship between storyteller and audience which existed in the ages of the sagas and of Chaucer.”

—John Butt and Kathleen Tillotson, Dickens at Work

Frank Rose

Frank Rose

Frank Rose

Frank Rose

14Frank Rose

Frank Rose

Frank Rose

We no longer consume media.

Frank Rose

We no longer consume media.We are media.

Frank Rose

“Signals that evolve through competition tend to be costly, as arms races develop between insistent senders and resistant receivers.”

—Brian Boyd

Frank Rose

“Messages become louder, longer, more repetitive, massively redundant, like the roars of red deer stags . . . or Super Bowl advertisers.”

Frank Rose

. . . or Super Bowl advertisers.”Frank Rose

Frank Rose

Why?What now?

Frank Rose

Frank Rose

Frank Rose

Frank Rose

Frank Rose

“I’m coming home.” —Felix Baumgartner

Frank Rose

Frank Rose

Frank Rose

Frank Rose

Frank [email protected]

1. Instructions don’t work. Humans respond to stories.



2. Be sure the story matches your brand.




3. Don’t shout; whisper.




3. Don’t shout; whisper.

4. Make it a story that belongs to us.


Education

[POMP 2013] - Zgodbe v času, prostoru in oblaku