Google-Ad-words-PPC

Bing Ad Center (Yahoo & Bing)

Facebook Ads

Pay Per Click Training (PPC)

@ ciim.in 2015. All rights reserved.

CIIM provides you Professional PPC (Pay Per Click) Training for Google Ad-words, Bing Ad Center and Facebook Ads

@ ciim.in 2015. All rights reserved.

(SEM)Search Engine Marketing

@ ciim.in 2015. All rights reserved.

Introduction to SEM Organic vs. Inorganic Searches What is PPC Importance of PPC Setting up Google Ad-words an Ad-word Express accounts, Bing Ad-center

Adwords Keys

@ ciim.in 2015. All rights reserved.

PPC Advertising Routing Click Through Rate (CTR)ImpressionsCPC (Cost Per Click) Quality Score Display URL Destination URL

PPC Campaign Setup

@ ciim.in 2015. All rights reserved.

Setting up a Campaign and Name Campaign NetworkImpressionsCPC (Cost Per Click) Quality Score Display URL Destination URL

Ad Groups

@ ciim.in 2015. All rights reserved.

Create an Ad Groups Create an Ad Copies Call to action Ad Ad Previews

Keywords

@ ciim.in 2015. All rights reserved.

Keyword Research Types of Keywords Add Keywords to Ad Group Keyword Selection

Quality Score

@ ciim.in 2015. All rights reserved.

Understand Quality Score Improve and Quality Importance of Quality Score for what you have to pay

Tools & Analytics

@ ciim.in 2015. All rights reserved.

Change History Google Analytics Keyword Tool Traffic Estimator Placement Tool Ad Preview and Diagnose

Landing Page

@ ciim.in 2015. All rights reserved.

Special Landing Page for PPC Importance of Landing Page Landing Page vs. Ads Landing Page Optimization

Budget and Biding

@ ciim.in 2015. All rights reserved.

Budget per Day Display of Results within the specific time of frame Changing Budget as per requirements Concept of Biding Concept of Quality Score for Biding Google Automated Bids

PPC Reporting

@ ciim.in 2015. All rights reserved.

Keyword Performance Campaign Performance Ad Group Performance Ad Performance

CIIM Trainers

@ ciim.in 2015. All rights reserved.

Surjeet ThakurManaging Director

Contact Us

@ ciim.in 2015. All rights reserved.

CIIM – Chandigarh Institute of Internet Marketing

SCO 177, 2nd Floor, Sector 37-C,Chandigarh, INDIA

Mobile: +91 9915 337 448see how to reach