Embed Size (px)
Citation preview
ROI Methodology
+47 90 12 24 18
Linkedin: ellinghamso | Twitter: ehamso |Facebook: ellinghamso
www.eventroi.org
Dr. Elling Hamso
Managing Partner
The Cleaning Franchise Story
in order to make more money?”
”what exactly do you know
after the event
that participants should do differently
”we have different categories of
participants”
”why don’t they do that already?”
which adds value to stakeholders
The Principle of Value Creation
to DO something
Influence participants
at the lowest possible cost
ROI Objective ROI Objectives
ROI Objective Impact Objectives
ROI Objective Behaviour Objectives
ROI Objective Learning Objectives
ROI Objective Learning Environment Objectives
Target Audience Objectives
0 Target Audience
1 Learning Environment
2 Learning
3 Behaviour
4 Impact
5 ROI
ROI Methodology developed during 30 years
30.000 trained practitioners
22 disciplines, incl. meetings
54 countries
60 books
90% of attendees will indicate an
intention to implement new sales
strategies within two months after
the meeting
0 Target Audience
1 Learning Environment
2 Learning
3 Behaviour
4 Impact
5 ROI
1 Learning Environment
Level 1 – Learning
Environment
Participants rate the relevance of
the meeting to success in their
jobs as 4.5 out of 5
0 Target Audience
1 Learning Environment
2 Learning
3 Behaviour
4 Impact
5 ROI
1 Learning Environment
Level 1 – Learning
Environment
85% of attendees have no formal
training in project management
0 Target Audience
1 Learning Environment
2 Learning
3 Behaviour
4 Impact
5 ROI
0 Target Audience
Level 0 – Target Audience
Participants score 75 out of 100 or
better on the new strategy quiz
0 Target Audience
1 Learning Environment
2 Learning
3 Behaviour
4 Impact
5 ROI
1
2 Learning
Level 2 – Learning
Participants are using the new
customer interaction skills
after the meeting in 90%
of situations where they
are needed
0 Target Audience
1 Learning Environment
2 Learning
3 Behaviour
4 Impact
5 ROI
3 Behaviour Level 3 - Behaviour
Decrease the amount of time
required to complete projects
by 5% within 6 months of
the meeting
0 Target Audience
1 Learning Environment
2 Learning
3 Behaviour
4 Impact
5 ROI
4 Impact Level 4 – Impact
Participants rate the meeting as a
good investment for the company
with an average
of 4.3 out of 5
0 Target Audience
1 Learning Environment
2 Learning
3 Behaviour
4 Impact
5 ROI
1 Learning Environment
Level 1 – Learning
Environment
Increase sales from existing
customers by 5% within
9 months of the meeting
0 Target Audience
1 Learning Environment
2 Learning
3 Behaviour
4 Impact
5 ROI
4 Impact Level 4 – Impact
Achieve a 25% return on
investment within the first
12 months of the meeting
0 Target Audience
1 Learning Environment
2 Learning
3 Behaviour
4 Impact
5 ROI 5 ROI
Level 5 – ROI
Successfully demonstrate new
selling techniques during
classroom role play
0 Target Audience
1 Learning Environment
2 Learning
3 Behaviour
4 Impact
5 ROI
2 Learning
Level 2 – Learning
How will you use what you learned?
No Probably Not Maybe Probably Yes Definitely Average
Score
Discuss with my colleagues 0% 0% 0% 37.5% 62.5% 4.6
Review risk management procedures in
my organisation 0% 0% 0% 50% 50% 4.5
Conduct formal risk assessments before
major events 0% 0% 50% 37.5% 12.5% 3.6
Review how we check on suppliers’
safety procedures 0% 12.5% 12.5% 62.5 12.5 3.8
Meet with our insurance brokers to
review current policies 12.5% 12.5% 62.5% 0% 12.5% 2.9
Other (specify below) 0% 0% 0% 0% 0% 0.0
Do you know the basic principles of how to assess risk?
87% 6 2 2 4 0 0 0 0 0 0 0 AFTER the seminar
40% 0 0 0 0 4 2 2 4 0 2 0 BEFORE the seminar
Avg 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0%
Do you feel comfortable with leading a risk assessment exercise for a major event?
70% 2 2 4 0 0 4 2 0 0 0 0 AFTER the seminar
31% 0 0 0 0 2 4 0 2 2 2 2 BEFORE the seminar
Avg 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0%
Could you draw a matrix for classification for different types of risk?
70% 4 0 2 2 0 4 2 0 0 0 0 AFTER the seminar
14% 0 0 0 0 0 0 2 2 2 2 6 BEFORE the seminar
Avg 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0%
Could you list the four different risk management alternatives?
71% 4 0 0 2 6 2 0 0 0 0 0 AFTER the seminar
13% 0 0 0 0 0 2 0 2 0 2 8 BEFORE the seminar
Avg 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0%
