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AlertstoThreatsSharedSociallyBringingthedigitalconversa5onintoyoursafetyopera5ons
The National Center for Campus Public Safety
Dr.GaryJ.Margolis• Founder&CEO,SocialSen5nel,Inc.
• Co-Founder&Director,MargolisHealy
• FormerPoliceChief,UniversityofVermont
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The National Center for Campus Public Safety 3
LearningObjec5ves• Understand the difference between monitoring social
media and receiving alerts to threats shared publicly;
• Iden5fywhatyoucandotobalancepublicsafetywiththerightsofindividualstospeak,gather,andprotest;and
• FlagtheemployeetrainingandproceduralissuesyourOpera5ngProceduresmustaddresswhenincorpora5ngalertstothreatsintoyourpublicsafetyprogram
The National Center for Campus Public Safety 4
ConsiderThis…
Withrespecttothedigitalconversa5on,whatisourcampusdoingtobalancetheinherentrightofourcommunitytoasafeenvironmentwiththerightsandexpecta5onsofsocialmediausers?
The National Center for Campus Public Safety 5
SocialListeningHasEvolved
The National Center for Campus Public Safety 6
WhyMonitoringDOESN’TWork
• Itisinefficient
• Yourteammightemployinconsistentsearchstrategiesortargetindividuals
• Doyouhavestafftositinfrontofacomputersi_ingthroughposts?
• Doesyourcommunitywanttobemonitored?Underwhatcircumstances?
The National Center for Campus Public Safety 7
IssuesRaisedbytheACLU• Targe5ngandSurveillingindividualsorgroups(viageoorhashtags)
• Inconsistentproceduresandac5ons
• U5lizingaservicewithoutdocumentedOpera5ngProcedures
• Lackofcommunitytransparency
• Noplanorprocedureforoversight
The National Center for Campus Public Safety 8
WhatDOESWork• Targe5ngthreats(vialinguis5candbehavioralsearches)
• Receivingalerts(causeisalreadyestablishedvssearching)
• Leveragingexpertsinbehaviorallinguis5cs
• Gefngbeyondthegeofence
• Communitytransparency
• DocumentedOpera5ngProcedures
The National Center for Campus Public Safety 9
UniqueFeatures• Local+™
AbilitytoIDlocallyrelevantthreatsfromglobalcontentwithouttarge5ngindividuals
• Sen5nelSearch™LibraryLeveragingrefinedkeywordsandbehavioralkeyphrasesdevelopedbysafetyandlinguis5csexperts
• Educa5onandSafetyFocusWearecampussafetyandsecurityexperts
The National Center for Campus Public Safety 10
HowitWorks
Publiclyavailablesocialmediapostsscannedforthreats
RMapusedtoIDlocallyrelevantcontent(Local+,Geotags,previoustrendsandac5ons,etc.)
EndUserfollowsexis5ngOpera5ngProcedurestoassessandaddressthreat
AlertCentralmodulesendsalertsofimminentthreattodesignatedofficialsforreview
The National Center for Campus Public Safety 11
The National Center for Campus Public Safety 12
QUESTIONSABOUTALERTS?
The National Center for Campus Public Safety 13
YouNeedOpera5ngProcedures!
• DefineuserrolesandpermissionsattheUSERlevel
• SpecifyhowthesystemCANandCAN’Tbeused
• Iden3fyaclearchainofcommandandimplementanoversightprocess
• Documentboundariesplacedaroundscans
• AlignhowyouwillhandlealertswithyourcurrentOpera5ngProcedures
• Performanddocumentannualtraining
• Documentwhoisauthorizedtousethesystem
The National Center for Campus Public Safety
SOCIAL SENTINEL, INC.
www.socialsentinel.com
802-861-1375
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