The SOCIAL

in Social Media

The VELOCITY of Change

Social Networks Unique Visitors

Social Network

May 2008 May 2009 % Change

Facebook 35,594 70,278 97

Twitter 633 17,592 2,681

LinkedIn 3,933 7,470 90

MySpace 73,691 70,255 -5

comScore Media Matrix for the US, May 2009

Veloc ity of IDEAS

1450 19061876 1928 1991

?Feeling OVERLOADED

Feedback Loop

Control is a Myth

“You can’t take something off of the Internet. That’s like trying to take pee out of a swimming pool.”

- Joe Ragan, NewsradioAs quoted in “Groundswell” by Charlene Li and Josh Bernoff

From Communication Overtones, “Setting Relational Objectives,” http://twurl.nl/1y7p7r

RELATIONAL Objectives

5 CONVERSATION Starters

@The_Real_Shaq, New York Times, March 26, 2009

When Stars Twitter, a Ghost May Be Lurking

“ ’ 140 ...It s characters If you need a ghos twriter

, . for that I fee l s orry for you ”

Be REAL

Be PASSIONATE

Be FUNNY

Be SMART

-Be A WIN WINNER

CONTENT to CONNECT

The SWARM Encouraging Buzz

Build

Eavesdrop

Echo

Socialize

Kami Watson Huyse, APRPhone: (713) 568-5750

E-mail: kami@myprpro.comTwitter: @kamichat

Blog: Communication Overtoneswww.kamihuyse.com

Web site: www.myprpro.com