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The Ultimate Strategist: Establishing Winning Partnerships and Consortia Presented during Kenya Association of Fundraising Professionals: 19th Eastern Africa Resource Mobilization Workshop in Mombasa, Kenya. December 4, 2012.
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The Ultimate Strategist: Establishing Winning Partnerships and ConsortiaPresented by Liz Ngonzi
Kenya Association of Fundraising Professionals:
19th Eastern Africa Resource Mobilization Workshop
Mombasa, Kenya | Dec. 4, 2012@LizNgonzi
GoalsReview the benefits of coalition-building.Discuss challenges your organizations have faced
with respect to partnerships.Review necessary elements for successful
partnerships.Review the success and challenges during the
Kenyans4Kenya campaign.Learn about successful fundraising campaign that
involved 1,400 organizations.Participate in group exercise to develop joint
fundraising / awareness-creation campaign.
@LizNgonzi
Partnerships
Facilitate the sharing of best practices.Helps to bolster areas in which individual
organizations are weak.Provide individual organizations access to resources
that they otherwise would not have on their own.Enable the establishment and adherence to
standards that further professionalize the sector. Increase networking and learning opportunities for
those engaged in the activities.
@LizNgonzi
Challenges
What sorts of challenges has your organization faced with
respect to partnerships?
@LizNgonzi
Necessary Elements
Establishment of clear operating rules.Agreement on goals, approach and reporting
methodology.Development of trust through transparency.Buy-in from leadership of and implementers
from individual organizations.Minimization of individual agendas.Patience!
@LizNgonzi
Kenyans4Kenya: Successes
@LizNgonzi
• Ignited pride and patriotic spirit of Kenyans by engaging all groups (e.g., the Diaspora , companies and institutions; students/colleges, celebrities).
• Support from media outlet owners.• Personal commitment from corporate leadership (peer
support).• Events – CEO’s visit to Turkana, Flag off, concert, other events • Use of celebrities and artists- K4K anthem.• Provided a range of ways /platforms for Kenyans to engage and
donate leveraging technology (Mpesa, Airtel, social media, live streamed events).
• Robust communication strategy – including crisis communication plan.
• Transparency and Accountability critical to the process.
Kenyans4Kenya: Challenges
@LizNgonzi
• On line payments had many technical challenges and others platform like Paypal joined the campaign late.
• Managing expectations – Kenyans now expect that these funds will solve all drought related impacts/ hunger.
• Unmix recall –had to recall used unmix due to possible afro toxin.
• High cost of Unmix –due to rise in sugar and maize costs. • Harsh terrain – distribution/ logistics challenges.• Donations in kind – perishable goods, not suitable for current
emergency.• Pledges took long to be realized. • Some companies expected branding on projects supported
under K4K
Kenyans4Kenya: Results
@LizNgonzi
• Raised over Ksh700 million in cash and over Ksh300 million in –kind donations (Ksh1 billion).
• Proved that Kenyans are not defined by politics and ethnicity but by their compassion and commitment to what is true and important.
• Mind shift: when Kenyans pull together they can overcome anything.• Kenyans showed they can take charge of their own destiny --
ordinary Kenyans demonstrated extra ordinary action – Ksh200milion donated by Kenyans.
• The media stepped up and provided the necessary support to effectively get the message out to the public.
• This represented that first time in the world when an audit was performed on emergency relief operation.
• Social media and the support from the Diaspora helped to amplify engagement.
• This experience serves as a case study for others.
#GivingTuesday: Benefits / Results
@LizNgonzi
• Created an unprecedented partnership of 2,500+ charities, volunteer organizations, corporations, community centers and foundations that organized activities and campaigns in all 50 U.S. states.
• Charitable gifts totaled $10,000,000, 53% higher than on the same day the previous year.
• Provided a new annual opportunity for 1,400 organizations to raise funds during an economic downturn.
• Enabled supporters to participate in numerous ways through multiple platforms by providing them tools to do so on their own.
• Leveraged traditional and social media, along with email marketing to activate the public – relatively low-cost campaign.
• Sent the message that people can be philanthropists and make a real impact without having to be billionaires or celebrities.
• Ignited the American spirit of giving during a time that has traditionally been celebrated as such but has turned into one focused primarily on shopping.
#GivingTuesday: Potential Challenges
@LizNgonzi
• Fraud committed by unauthorized “fundraisers.”• Organizations failing to realize the full benefits
of the campaign, based on a lack of full commitment to its execution.
Group Exercise: Creating an NGO Week Giving Opportunity
Overview of NGO Week:• Highlight NGO activities to other development
stakeholders and the public.• Establish a better working relationship between the
NGOs, Government and Corporate sector.• Discuss the challenges affecting the sector and how to
overcome them.• Provide a platform for experience sharing and identify
good practices from within the sector.• Build a critical mass of CSOs who can play a key role
in reforms.@LizNgonzi
Group Exercise: Creating an NGO Week Giving Opportunity
You Have 5 Minutes to:• Breakout into Teams of Five• Introduce Yourselves to Teammates*:
– Name– Organization– Title– *Share Business Card with Team Members
• Select:– Team Leader / Presenter– Note Taker– Team Name
• Agree on Brainstorming Process@LizNgonzi
Group Exercise: Creating an NGO Week Giving Opportunity
You have 20 Minutes to Develop:• Goals (Marketing and Financial)• Target Audience (Donors, Corporate/Government
Partners, Media)• Overall Activities (Online, Mobile, Event-based
Giving)• Overall Marketing Strategy (Traditional and
Social Media)• Theme / Name
@LizNgonzi
Group Exercise: Creating an NGO Week Giving Opportunity
Each Team Has 2 Minutes to Present Its Ideas to the Group:• Team Name• Goals (Marketing and Financial)• Target Audience (Donors, Corporate/Government
Partners, Media)• Overall Activities (Online, Mobile, Event-based Giving)• Overall Marketing Strategy (Traditional and Social
Media)• Theme / Name
Group Exercise: Creating an NGO Week Giving Opportunity
What Did You Learn?
Emerging Trends On the Horizon: Industry Consolidation Requiring Organizations to Re-think Competition and Collaboration
?Asante Sana!
@LizNgonzi
SourcesContent / Image: Source:
Lego Blocks http://blog.assetmap.com/2010/10/collaboration/the-collaboration-genome-what-collaboration-actually-means/
Soccer Ball Goal http://4.bp.blogspot.com/-0fJyOFBNPT4/TcABPnArS5I/AAAAAAAADMc/fVBzRFD0rP8/s1600/soccer-ball-over-sky.jpg
Golden Egg http://www.hunton.com/files/ImageControl/879dfc29-003b-49e6-9106-a0dd7a3c7218/7483b893-e478-44a4-8fed-f49aa917d8cf/Presentation/Image/tax-and-employee-benefits.jpg
Detour http://entrepreneursloft.com/content/how-increase-your-chances-getting-promotion
Keys http://jobtrakr.files.wordpress.com/2012/01/keys.jpg
Kenyans4Kenya Screen Shot
http://www.one.org/africa/blog/kenyans4kenya-a-fresh-threshold-in-human-giving/
Kenyans4Kenya Overview
Kenyans4Kenya Case Study: Kenya Red Cross Society- The Kenyans For Kenya Campaign by Rosemary Mutunkei, Private Partnership Manager (Dec. 2011)
#GivingTuesday Overview / Content
http://givingtuesday.org/
Light bulb http://www.nwlink.com/~donclark/perform/brainstorm.jpg
Raised Hands http://hillarsaare.com/multiple-google-plus-one-buttons-on-one-page/
Cornell Math Classroom
http://tinyurl.com/7gngvzn
Phone Image http://gsnb.rutgers.edu/contact.php3
LIZ NGONZI
Pinterest.com/LizNgonzi
[email protected] @LizNgonzi +1 732.208.3304 SlideShare.net/ElizabethNgonzi Epsilen.com/EN33 | LizNgonzi.com