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Value chain and IT strategy

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2014 경영정보시스템. Value chain and IT Strategy

Text of Value chain and IT strategy

  • 1. Value Chain and IT Strategy Strategic Use of IT
  • 2. 1. Strategic View and Value Chain 2
  • 3. POTENTIAL ENTERANTS Threats of New Entrants INDUSTRY COMPETITORS BUYERS SUPPLIERS SUBSTITUTES Threats of substitute products or services Bargaining Power of Suppliers Bargaining Power of Buyers Porters Extended Rivalry Model Strategic Views and Value Chain Extended Rivalry Analysis
  • 4. BUYERS - Bargaining Power of Buyers : - , - , , SUPPLIERS - Bargaining Power of Suppliers : INDUSTRY COMPETITORS BUYERS SUPPLIERS Bargaining Power of Suppliers Bargaining Power of Buyers Strategic Views and Value Chain Extended Rivalry Analysis
  • 5. INDUSTRY COMPETITORS : , , , , , POTENTIAL ENTERANTS - Threats of New Entrants : , , , , , SUBSTITUTES - Threats of substitute products or services : , POTENTIAL ENTERANTS Threats of New Entrants INDUSTRY COMPETITORS SUBSTITUTES Threats of substitute products or services Strategic Views and Value Chain Extended Rivalry Analysis
  • 6. Porter Generic Strategies Cost Advantage Differentiation Advantage Focus Strategic Views and Value Chain Generic Strategies .
  • 7. : Cost Advantage : (ex. Natural monopoly), : : , , : , : , , : : , X- Strategic Views and Value Chain Generic Strategies
  • 8. : Differentiation Advantage / & : , , , / / , , , , , / / , , , Strategic Views and Value Chain Generic Strategies
  • 9. : Focus (niche market) , . Strategic Views and Value Chain Generic Strategies ?
  • 10. Strategic Views and Value Chain Generic Strategies 1. / 2. 3. 1. 2. 3. 4. 1. 2.
  • 11. Value Chain Concept Strategic Views and Value Chain Value Chain Concept Porter . , , , , . . Porter . .
  • 12. FIRM INFRASTRUCTURE HUMAN RESOURCE MANAGEMENT TECHNOLOGY DEVELOPMENT PROCUREMENT INBOUND LOGISTICS OPERATIONS OUTBOUND LOGISTICS MARKETING AND SALES , SERVICE Strategic Views and Value Chain Value Chain Concept Value Chain Concept Porter
  • 13. FIRM INFRASTRUCTURE HUMAN RESOURCE MANAGEMENT TECHNOLOGY DEVELOPMENT PROCUREMENT INBOUND LOGISTICS OPERATIONS OUTBOUND LOGISTICS MARKETING AND SALES , SERVICE OTHER INDUSTRY PARTNERS AND COMPETITORS SUPPLIERS BUYERS IOS . Strategic Views and Value Chain Extended Value Chain Extended Value Chain
  • 14. Industrial Value System Strategic Views and Value Chain Extended Value Chain (IOS : Inter-Organizational System) . ex) Just In Time, Quick Response IOS IOS IOS
  • 15. Strategic Views and Value Chain Extended Value Chain Extended Value Chain
  • 16. Value Proposition Cost leadership Differentiation Focus (Michael Eugene Porter) (Monitor Group) Customer needs Strategic Views and Value Chain Extended Value Chain
  • 17. 2. Case Study 17
  • 18. American Airlines SABRE Case: American Airline America Airline Host-based System Distributed System Strategic Alliance Strategic AllianceInternet-based System
  • 19. Continental AA Delta North West United Airlines 1 3 2 2 $ 2~3 Case: American Airline (Before SABRE) $ by mail
  • 20. 1 3 2 2 $ Continental SABREAA Delta NorthWest United Airlines SABRE Case: American Airline Bank $$ $
  • 21. 1 3 2 2 $ Continental SABREAA Delta NorthWest United Airlines SABRE Case: American Airline Bank $ $ $
  • 22. American Airlines Boston Chicago 12:30 3:50 $275 34A Y Boston Chicago 12:30 3:50 $275 34B N Boston Chicago 12:30 3:50 $200 34C Y Boston Chicago 12:30 3:50 $200 34D Y Boston Chicago 1:50 5:10 $230 58C N Boston Chicago 1:50 5:10 $230 58D N Boston Chicago 1:50 5:10 $230 59A N Boston Chicago 1:50 5:10 $230 59D N Boston Chicago 1:50 5:10 $230 61E N Boston 2000. 12. 24 Chicago * : * SABRE () Case: American Airline
  • 23. AA Boston Chicago 12:30 3:50 $275 34A Y AA Boston Chicago 12:30 3:50 $275 34B N AA Boston Chicago 12:30 3:50 $200 34C Y AA Boston Chicago 12:30 3:50 $200 34D Y AA Boston Chicago 1:50 6:10 $230 58C N AA Boston Chicago 1:50 6:10 $230 58D N AA Boston Chicago 1:50 6:10 $230 59D N Boston 2000. 12. 24 Chicago * : * SABRE () Case: American Airline
  • 24. Delta Airlines DA Boston Chicago 1:00 5:10 $275 50A Y DA Boston Chicago 1:00 5:10 $275 50B N DA Boston Chicago 1:00 5:10 $200 50C Y DA Boston Chicago 1:00 5:10 $200 50D Y DA Boston Chicago 1:00 5:10 $180 50E N DA Boston Chicago 2:00 6:10 $180 13A Y Boston 2000. 12. 24 Chicago * : * SABRE () Case: American Airline
  • 25. IOS Interaction & Control - SABRE System 1968 to 1990s Data sharing Other airlines Travel agents On-line information providers AA Business/ Pleasure travelers Corporate business units Process control Network control Minimal process control Minimal process control Process control AA Process control Large travel agencies Data sharing AA Process control Data sharing Other airlines Travel agents 1968 to 1978 Late 1980s to 1990s 1978 to 1988 Minimal process control SABRE System 1968 to 1990s Case: American Airline
  • 26. AHP and Baxter ASAP Case: AHP and Baxter AHP and Baxter Strategic Alliance Strategic AllianceInternet-based System
  • 27. 1 3 2 1 4 2 3 AHS ASAP: Case: AHP and Baxter EDI
  • 28. 1 3 2 1 2 3 AHS 1 : 50 2 : 30 3 : 70 1 : 20 2 : 50 3 : 10 1 : 70 2 : 20 3 : 20 3 : 100 2 : 100 1 : 140 AHS ASAP : Case: AHP and Baxter
  • 29. R 3 ASAP Case: AHP and Baxter

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