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Yahoo subham

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Submitted to-MR. anilesh Kapoor

Presented by-subham kumar ghosh

ABOUT YAHOO is an AmericanmultinationalInternet corporation headquartered inSunnyvale , California ,U S A.

It was founded in January 1994 byJerry yangandDavid Filo, who were Electrical Engineering graduate students when they created a website named "Jerry and David's Guide to the World Wide Web".

Name later changed to Yahoo, which stands for "Yet Another Hierarchical Officious Oracle

It is globally known for its Web portal, search engine Yahoo! Search, and related services, including Yahoo! Directory, Yahoo! Mail, Yahoo! News, Yahoo! Finance, Yahoo! Groups, Yahoo! Answers, advertising, online mapping, video sharing, fantasy sports and its social media website

In April 1994, Jerry and David's Guide to the World Wide Web was renamed "Yahoo!.

The domain was created on January 18, 1995.

GROWTHYahoo grew rapidly throughout the 1990s.Yahoo added a web portal. By 1998, Yahoo! was the most popular starting point for web users.In 2000, Yahoo began using Google for search. In response to Google's Gmail, Yahoo began to offer unlimited email storage in 2007.In 2011, Yahoo had a market capitalization of US$22.24 billion.

On May 20,2013 the company announced the acquisition of Tumblr officially.

On August 2, 2013, Yahoo Inc. announced the acquisition of social Web browser concern RockMelt

During July 2013 more people in the U.S. visited Yahoo Web sites during the month in comparison to Google Web sites

On March 12, 2014, Yahoo officially announced its partnership with Yelp Inc


Yahoo's first acquisition was the purchase ofNet Controls, aweb search enginecompany, in September 1997 for US$1.4million. The derived yahoo product from this acquisition was Yahoo search.

Most of the companies acquired by Yahoo are based in the United States; 78 of the companies are from the United States, and 15 are based of other foreign country.

As of July 2014, Yahoo has acquired 106 companies and some of them resulted into yahoo products. Yahoo mail from xoobit(webmail application) .

Yahoo gamesYahoo searchYahoo sportsYahoo videoYahoo musicClassic gameswhereonearthRivals.comjumpcutwebjay

The latest company that yahoo acquired is FLURRY

It was acquired on July 21, 2014

In February 2008, Microsoft Corporation made an unsolicited bid to acquire Yahoo for US$44.6 billion. Yahoo formally rejected the bid, claiming that it "substantially undervalues" the company and was not in the interest of its shareholders

HOW YAHOO MAKES MONEYYahoo! offers services to other the Web site companies. >pay Yahoo!< to post adds< When you click on an add, somehow the company measures this, the company pays Yahoo! money. More money made on the product is relatively related to the popularity of the host of the Ads.

REVENUE MODELAbout 88% of revenues came from marketing services. The largest segment of it was from search advertising, where advertisers bid for search terms to display their ads on the search results; on average Yahoo makes 2.5 cents to 3 cents from each search.

Other ways of income are- yahoo auction which is currently offering services to only three countries-hongkong , Japan ,Taiwan .Yahoo set up this service to compete with eBay.Yahoo shopping


PRODUCTS AND SERVICEScommunication Yahoo mail Yahoo messengerCommerce Yahoo shopping Yahoo travelSmall business Yahoo web hostingAdvertising Panama

PARTNERSHIPSYahoo developed partnerships with broadband providers such asAT&T Inc.,Verizon Communications,Rogers CommunicationsandBritish Telecom, offering a range of free and premium Yahoo content and services to subscribers.Other some of the partners of yahoo are-YelpAVGCMU(Carnegie Mellon University)-cmu partners with yahoo $10 million machine learning initiative.


FINANCIAL DATA Financial data(in US$ millions)Year200320042005200620072008200920102011SALES1,6253,5745,2586,4266,9697,2086,4606,3244,984EBITDA4531,0001,5051,066NET RESULT2388401,8967516604245971,231STAFF5,5007,6009,80011,40013,90013,20014,100

In 2013 yahoo announces its earnings as:$1.13 billion revenue and $137 million incomeIn 2014 yahoo Net income was $7.52 billion and the Revenue $4.61 billion and 11000 employee

FUTURE STRATEGYMarissa Mayer current CEO of yahoo outlined Yahoo's guiding strategy:

The goal is to become something users touch every day.

Yahoo will focus more. To paraphrase: "Do more of what we're good at and less of what we're not."

Yahoo will be partner friendly.

Yahoo will be strong in mobile by 2016.


Projects will only be green-lit if they can scale to 100 million users or $100 million in revenue.

Yahoo will move faster, giving employees more deadlines, ownership, resources, and tools.

Mayer said Yahoo will nurture talent through "the Four Cs." They are:CultureCompany goalsCalibrationCompensation.

SWOT ANALYSISStrengthsSocial media interconnectivityProducts and servicesPortal websiteYahoo has a strong Brand Name

WeaknessWeak search technologyMost of the services provided by yahoo are unknown in the internet space

OpportunitiesIncrement in mobile usersYahoo purchased flickerPartnership with MLB and VISA

ThreatsGoogleIncrement in competitorsFacebook and my space is more used for advertisement