Step PetsTim Cooley – MBA

Binoy Mohanty – EAETopher Nadauld – EAE

Ellie Nelson – Local Artist

Problem• Behavior change programs don’t make the WANT greater than the

activity.

Solution

Build something SIMPLE that allows for HIGH MOTIVATION: a fun game that focuses on incremental changes to behavior.• 1) Focus on walking only.

• Walking is a gateway drug o healthy living.

• 2) Encourage incremental changes.• 50 more steps is a success.• Goal: “I only have 100 more steps to get the next treat.”

• 3) Make it social.• Collection Games (Pokeman)• Pets (Nintendogs)• Encouragement - differentiator

Validation

• Built a visual prototype via PPT• What could it look like?• Can we even code the game using the accelerometer function?

• Coded our MVP

• Responses• “I need that!” ; “I can already see myself going around my neighborhood

trying to collect the pets.”• “This would be great for kids.”• “It looks like a kids game.”

Milestones

1. Artwork1. need to know what the style of art will be appealing to ur demographic for collecting

2. Animation1. Create a mock up for animation

3. Coding1. Access coding needs

1. Profile creation2. Early testing (TestFlightApp)

4. Market1. Understand triggers (behavior change mechanisms)2. Go to market strategy

Ask

• $500 – Targeted Qualtrics Survey

• We will be targeting 100:• Females• Between he age of 35 – 55• With children at home

• Outcomes• We will know the style of art to use

• Top three selections from 15 different eye styles• We will know they design of the animals

• Top two selections from 9 different cat styles• Top two elections from 6 different dog styles

• We will know what future pets should be• We will know the likelihood of sharing this type of game with in this community• We will know other factors that could encourage the behavior change we are looking for.