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Maggie, PapayaMobile Inc.

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Think Social to Go GlobalPapayaMobile Inc

Who is PapayaMobile?

The leading mobile social gaming network with 23 million users and 300+ games.

• Founded in 2008 with $22M raised through DCM and Keytone.• 70 staff with offices in San Francisco, London and Beijing

• More than 80% of users come from US and Europe• Popular games earn more than $1 million per year.

Papaya’s Accelerating Growth

Papaya’s Accelerating Growth

Where do Papaya users come from?

Mobile Social Network

• User profile• Friend system• Internal mails• Newsfeeds• Notifications• Photo sharing• Achievements

Papaya user experience - Avatars• Customizable avatar• 1000+ clothes and items• High incentive to customize

Papaya user experience - Chats

• In-game chat• Peer-to-peer IM• Group IM• 24-hour chat

room administrators

Papaya user experience - Circles

Papaya user experience - Location

Papaya no longer develops games…

Third party developers are Papaya’s focus

• Providing tools to socialize, monetize and develop social games.• Consulting third parties on how to make quality social experiences.• Improving SNS experience and accelerating community growth.

Papaya tools for creating viral games

Papaya Game Engine

• Built-in social features, virtual currency and billing channels built-in.

• Written in C with Fast 2D OpenGL graphics.

• Syntax close to ActionScript. • 1 week to make a simple social

game.• Completely free.

Social SDK

• Integrate social and competitive

mechanics into existing games.• Allows games to connect to and

integrate into the Papaya Social Network.

• Flexible SDK that integrates with games built on any game engine.

Incentivize and reward play

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Create virtual goods with a perceived sense of value that allow users to express themselves, accelerate gameplay and are available only after certain gameplay conditions are met.

Leverage social channels to drive virality

Integrating gameplay into the user’s Papaya Social Network experience builds a loyal

community and drives virality of your game.

Free Papaya Promo Channels

Pmails Cross Promotion

Android App of the Day Game MenuPapaya promotional channels generate the first buzz and burst of downloads from the Papaya community.

Papaya Promo Channels: Pmails

We announce games by sending “Pmails” to over 23 million Papaya users.

Papaya Promo Channels: Papaya Game Cross Promotion

100,000s of Papaya Farm, Fish and Pet users are recommended new games from Papaya’s self-developed games.

Papaya Promo Channels: Android App of the Day

Every day a game is spotlighted as Android App of the Day. This includes SNS banners and androidappoftheday.net

Papaya Promo Channels: Games Menu

Games are included in Papaya’s game discovery tool. The newest games are highlighted in the “Just In” tab.

Papaya Promo Channels: papayamobile.com

We spotlight new games on the papayamobile.com home page, games page and Blog.

Paid Papaya Channel - Offer SDK

• Pay-per-installs starting at $0.35 – reduces acquisition costs.

• Up to 10X lower acquisition cost compared to pay-per-click networks.

• Non-intrusive way for app promotion – and users love free games!

Lifecycle of games fully utilizing Papaya

Games with rich social mechanics that utilize the Papaya Community produce explosive viral growth that lasts.

Third Party Success: X-City

Second Papaya Game Engine game released on July 15th by

Aidi Game.

In just 12 days Papaya drove 50,000 new users, and helped it

earn more than $13,000 – that’s more than $1,000 a day!

Over 1,200 ratings average of 4 stars.

Third party success: Treasure Fever

First third party game to utilize Papaya Game Engine released May 2011 by LoL Studios.

Game makes more than $1,000 per day.

Virality the driver of active users fueled from socialized gameplay.

Friends help to dig, send gifts and help each other create Juice.

“Show Me the Money”

1 Game

5,000 Games

Open Feint 2010 Revenue Treasure Fever First Year Revenue

$0

$100,000

$200,000

$300,000

$400,000

$282,500

$390,550

Treasure Fever Average Daily Revenue: $1,070/day

Strategic Partnerships

• OEM preload deals: LG, Lenovo, Huawei, ZTE, TCL, Coolpai, Sharp

• Carriers: To provide white label version of game hub to China Unicom and China Telecom

Thank you :)liangwenjing@papayamobile.com