Cosmic farm business plan

http://akshaydabar.com/

Market and Business Plan!For!

Cosmic Farm !(This business plan for Investor and Management level point of view)!

By: Akshay Dabar


Description about Cosmic Farm: !

ü  Cosmic Farm is a small scale restaurant with a focus primarily on serving highly healthy vegan organic super natural food at a affordable price.

ü  Cosmic vegan food consumers major concern is food safety, healthy and nutrition, climate change and animal welfare.

ü  Cosmic Farm will certified by BMEL(The Federal Ministry of Food, Agricultural and Consumer Protection German)

ü  Serve shows that approximately 10% of Germany population is vegetarian and and half of these are vegans.

ü  The no. of vegetarians in Germany has doubled in last 7 years, while a survey has shown that 60% of Germans would be willing to cut their meat consumption, largely due to concerns about health and animal welfare.


Vision/Mission! Mission!“To be a best vegan restaurant by offering the healthiest

vegan food by using cosmic energy with affordable price.”

Vision “To be the only Vegan restaurant who enhance the

Comic Consciousness. ”


External analysis: Factors Opportunities Threats

Political •  Increase of business participation

•  Strong existing relationships

•  Political Parties more supportive and stable

•  New rules and regulations introduce by govt. any time.

Economical •  European Banks are extremely stable

•  Unemployment rate is 3% •  Rising incomes and lower

interest rates have meant that people have more disposable income to spend on luxuries.

•  Strong economic support •  People have money to

spend on good food

•  Economy may be collapse due to EU but very less possibility

Sociological •  Changing family patterns in EU

•  Changing work pattern •  Changes in lifestyles of

population •  The no. of vegetarians in

Germany has doubled in last 7 years

•  English is widely spoken •  Aging population, declining

birthrate

•  Increasing consumer consumption in vegetarian food.

•  Munich people are vegan friendly.

•  More aware about animal welfare

•  Germans have a strong sense of regional pride

•  Mostly people love to eat non-veg


Technological •  Leading position in R&D •  High level of innovators •  New developments in

technologies (biotechnology)

•  Direct advertising, indirect publicity.

•  With the help of tech. we can easily do our advertising and branding

•  New technologies would help us to achieve high cosmic energy level

All the technological factors are supportive so, there is no threats of any tech.

Environmental •  Environmental rules and regulations

•  Global warming and other environment issues in a global level

•  Taxes on waste management

•  Supportive environment factors

•  We can take advantage of summer and winter food.

Global warming and pollution

Legal •  Foreign investments are strongly encouraged

•  Licensing regulations related to the industry

•  Trade union are extremely strong in Europe

•  Tax incentives •  More strict towards food

& beverages business

BMEL(The Federal Ministry of Food, Agricultural and Consumer Protection German) rules and regulation may be different .

Factors Opportunities Threats


Our Competitors: !

1  Max Pett, 80336 Munich 2  Bodhi, 80339 Munich 3  Yam Vegan Deli, 80333 Munich 4  Tushita Teehaus, 80469 Munich 5  Tian, Munich 6  Lezizel Manti, Munich etc….


What is our strategy? !

•  In every business there are two types of strategies that are the lowest cost(cost leadership) strategy and differentiate(Uniqueness) strategy.

ü  So, as we know that our product is unique as we purify it with the help of Cosmic energy but we have to maintain that the cost of our product(food) should be affordable (not that much high) because if we want our self at the top level in our segment, so we will have to adopt these two strategies and we should be high standard in these thing.

ü  We are going to open our first restaurant in Munich so, first and foremost thing is that we will have to have good location because good location attracts good market.


Market Planning: !

Segmentation Target

•  Cosmic Farm has its main consumers in all age group, who have thinking about welfare of animals.

•  People who has occasionally vegetarian

•  Middle class and upper class •  People who is health conscious •  Anyone who is young at heart •  Anyone who is always found of

new vegan food.

Positioning Differentiate

The place where people can easily feel nature and natural foods “Where they can feel the taste

of nature”

•  Raw materials (e.g.. Vegetables) will be purified by “cosmic energy”, And after this process these vegetable will be the purest one.

•  We will also provide Meditation place.


Market Strategy: !

Product Place

•  We have to develop our menu which would be suitable for global culture.

•  Need to develop a latest menu acc. to other major players(in vegan/vegetarian food)

•  Focus in Munich city •  Restaurant will be nearest at

crowed area •  Just near to our biggest competitor

Promotion Price

“We are selling a consciousness not a product/food” •  Best way to advertisement in coming

October fest in Munich, because this fest is almost vegan fest.

•  Word-of-mouth promotion •  Advertising in local news papers and

magazines •  Facebook Page •  Cosmic vegan food app.

•  Price will be much affordable as compare to others with the best quality.


USP? (Unique Selling Point)!

•  Food is totally based on increasing the cosmic consciousness.

•  Food menu is fully tested by the Food inspection team.

•  No “alcohol” will serve by Cosmic Farm but we will have to serve a large variety of non-alcoholic beverages(like juices, tea, coffee, beer and wine) which is worth to try in Deutschland cultural.

!


Our Location Strategy: !It is the quit simple, “the best Location to be is as close to our biggest competitor as we can” because by being in close proximity to our competitors, we can benefit from their marketing efforts and it is the best way to attract the customers at new site. Of course we need a winning our Cosmic Farm’s product, too, but how will anyone know about that product unless we get them through the door? So acc. to our location strategy we have to figure out our biggest competitor in this segment and then we will introduce our first Cosmic Farm near to that place as near as possible. Note: Be take care of that “First impression is the last impression”. So, no compromise with a location and quality. !! !


Take care of what? !ü  Is the facility located in an area zoned for our type of business? ü  Is the facility large enough for our business? Does it offer workroom

space as we need? ü  Does it meet our layout requirements? ü  Does the building needs some repair? ü  Are the lease terms and rent favorable? ü  If we choose a location that’s relatively remote from our customer

base, will we be able to afford the higher advertising expenses? ü  Are there any competitors located close to the facility? If so, can we

compete with them successfully? ü  Is there any parking space and public transportation? ü  If our business expands in the future, will the facility be able to

accommodate its growth? !


Entry strategy? •  We are going to open our first Cosmic Farm restaurant branch

in Munich city center. •  We will have to entre in this market before September’16. •  Because Vegan Oktoberfest is always in between last week of

Sept. to first week of October and it is a traditional Oktoberfest celebration featuring great vegan food and beer! The 2015 event is already over but stay tuned for updates on 2016 Vegan Oktoberfest!. So, that we can take an advantage of October fest(mostly stoles have VEGAN theme in this fest), by advertising of our restaurant.

•  And we have to find out that how we can enter in this fest with our Cosmic Farm restaurant, because it’s a world largest beer fest so, it not that much easy to put our stole of our restaurant in this fest.

•  http://www.veganoktoberfest.com/


Annually Cost of Business:

Factors of Production % ~ Amount(euro)

Rent 8-10% 8,000-10,000

Main chef 15-20% 15,000-20,000

Food Cost 20-25% 20,000-25,000

Labor * 4 40% 40,000

Extra 5% 5,000

Total 100% 100,000 euro/year

Note: One lakh euro is maximum cost but it should be near about this (+/- 10k to 15k. These are roughly estimated figures for Cosmic Farm restaurant.


Hope for the BEST

We are going to contribute for the welfare of animals and human being too …!!

Thank you..!!!