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What the heck is EMV and why should I care?65,000 DATA BREACHES AND MANY MYTHS LATER, THE HARD FACTS
CORE Restaurant WebinarWELCOME!
7/15/2015 © CORE RESTAURANT MARKETING
What we’ll cover today
EMV, what is stands for and background info
EMV October liability shift
Operator attitudes and concerns on EMV technology
Q&A from moderator – Debunking EMV myths 9 Myths you’ll hear about EMV
Solutions & conclusions
Q&A from audience
7/15/2015 © CORE RESTAURANT MARKETING
Webinar panel
Tony Ventre,Chief Strategy Officer, emaginePOSRelationship Manager, Heartland Payment Systems
Joe Welsh,
Managing Principal, CORE Restaurant Marketing
Rick Zambrano (Moderator)President, Maryland Restaurant Consulting
7/15/2015 © CORE RESTAURANT MARKETING
Tony Ventre: EMV backgroundEMV Chip-Cards – What are they?
How the standard has been implemented outside the U.S.
What has caused the delay in moving EMV standards forward in the U.S.
How do “tap-and-go” technologies like Apple Pay come into play?
7/15/2015 © CORE RESTAURANT MARKETING
Tony Ventre: What does the October deadline mean?
What’s the date and what does it mean?
Does EMV acceptance reduce or eliminate PCI scope?
Does EMV harden my defenses against a data breach?
What does EMV acceptance technology look like and what will it cost?
Photo credit: Calendarcraze
7/15/2015 © CORE RESTAURANT MARKETING
Joe Welsh: Operator attitudes
Confusion
Wait and see
What operators are hearing from some payment processors and POS providers
Costs and credit card processing rates
7/15/2015 © CORE RESTAURANT MARKETING
Taking on EMV myths. Fact or fiction?Lawmakers have set the October deadline as a hard stop for operators to start accepting EMV Chip-Cards
Restaurant operators should only evaluate accepting the new technology for EMV from a risk assessment perspective
“I can only get a reliable EMV Chip-Card solution from my POS company. It’s an additional, worthwhile investment in what I already have.”
7/15/2015 © CORE RESTAURANT MARKETING
Taking on EMV Myths. Fact or fiction?
“Getting equipment to process EMV Chip-Cards helps me with Apple Pay and other mobile wallet technologies.”
“My current credit-card processing company is best equipped to provide me with the facts on EMV.”
Leasing equipment is a short-term solution restaurants and retailers can afford and free* POS systems are particularly cost-effective
7/15/2015 © CORE RESTAURANT MARKETING
Taking on EMV myths. Fact or fiction?Operators can afford to wait for more EMV technology acceptance solutions to come out
“Customers don’t care whether I have the new technology or not. Certainly, EMV Chip-Card solutions have no bearing at all on my restaurant branding or marketing.”
“If credit card processors presents solutions, they will only try to sell their own products.”
7/15/2015 © CORE RESTAURANT MARKETING
Solutions for EMV acceptance
7/15/2015 © CORE RESTAURANT MARKETING
Other considerations
Point-to-point encryption
End-to-end encryption
Tokenization
Out-of-scope card processing
Network management
Breach insurance
7/15/2015 © CORE RESTAURANT MARKETING
Thank you for joining us!
Tony Ventre,e. [email protected]. 800-917-6711 ext 120
Joe Welsh,
t. 888-890-9492 ext 101
Rick Zambrano (Moderator)e. [email protected]. 301.944.0452
7/15/2015 © CORE RESTAURANT MARKETING
The EndWE HAVE 10 MINUTES TO TAKE ANY QUESTIONS YOU HAVE
7/15/2015 © CORE RESTAURANT MARKETING
