AdoptMeApp presentation for Maddie's Fund

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"Every Shelter Pet Now Has a New Happy Story" AdoptMeApp enables staff, volunteers, and fosterers in animal shelters and rescue groups to easily post and share linked stories, photos, and videos about adoptable pets Taps into volunteer creativity and social networks Gives dynamic, rather than static, view of pet Lets adopter see how the pet interacts in many situations, with different people Especially great for fostered pets - shows how the pet fits into someone’s home and life. Takes advantage of foster situation!

Text of AdoptMeApp presentation for Maddie's Fund

  • Presentation for Maddies Fund | adoptmeapp.com | Cynthia Typaldos | 650 215-8406 | cynthiatypaldos@gmail.com 1 AdoptMeApp Notes for Meeting with Maddies Fund June 24, 2014
  • Presentation for Maddies Fund | adoptmeapp.com | Cynthia Typaldos | 650 215-8406 | cynthiatypaldos@gmail.com 2 Agenda AdoptMeApp Discussion Introductions Why an AdoptMeApp & Maddies Fund partnership? Press Demo AdoptMeApp Benefits Highly leveraged Reduces LOS Increased engagement of stakeholders Technology/Development/Beta Status Business Model - Sponsorships Project Proposals
  • Presentation for Maddies Fund | adoptmeapp.com | Cynthia Typaldos | 650 215-8406 | cynthiatypaldos@gmail.com 3 Introductions AdoptMeApp Team Cynthia Typaldos: CEO, product definition, marketing, biz dev, mgmt Career: Founder/CEO Kachingle + 2 other internet startups, Dir SW Prod Mgmt/Mktng Sun Microsystems, SW Eng BofA, Instructor UC Berkeley Ext. BS, Chemistry; MS (nearly complete) CompSci UC Berkeley; MBA, MIT Frank Spies: CTO: software architect, lead developer Career: Founder/CTO Kachingle, Architect/Developer NVIDIA, founder 2 other internet startups, Dev Eng Sun Microsystems BS & MS, CompSci, University of Saarbruecken, Germany. Rob Blackwelder: Site Ops, QA, Support Career: Kachingle, Xoom.com, Wine.com | AA, Journalism, Contra Costa College, Richmond, CA Bhanu Iyer: HR, PR, Marketing Career: Rigel Pharmaceuticals, Teraburst Networks California College of the Arts- Leading by Design Fellowship, University of Michigan MSW, University of Mumbai MSW, University of Pune BA Helena Merk: mobile app developer Career: Seventeen Magazine Power Girl, 2014 Apple Dev Conf Student Winner, accepted at Carnegie Mellon Frederic Ranft: design + UI/UX, html/css, javascript Career: Kachingle UI/UX Diplom, Bergische Universitt Wuppertal (now Folkwang Hochschule der Knste), Germany
  • Presentation for Maddies Fund | adoptmeapp.com | Cynthia Typaldos | 650 215-8406 | cynthiatypaldos@gmail.com 4 Broncos Story When Bronco was at Palo Alto Animal Services (PAAS) for 4 months, the staff made one Facebook post about him which rapidly disappeared from view. That was the extent of the social media activity for him. He was essentially invisible to the outside world. His adoptable pet profile read like that thousands of other shelter dogs -- Bronco is a neutered male pit bull mix about a year old. He was found as a stray. accompanied by an ordinary-at-best intake photo taken by the Animal Control Officer. This, we believe, is the typical amount of marketing most shelter pets get, and is what inspired the development of AdoptMeApp. Epilogue: We pulled him from the shelter and did our own photos and marketing. We found him a new home. Broncos Story
  • Presentation for Maddies Fund | adoptmeapp.com | Cynthia Typaldos | 650 215-8406 | cynthiatypaldos@gmail.com 5 Why Maddies Fund should invest in AdoptMeApp Reduction in Length of Stay (LOS) - hugely leveraged Even a 1% reduction save 1000s of lives across all Maddies Fund organizations Nation-wide, even world-wide applicability Results can be measured starting months 7-12 Santa Clara Valley Coalition already tracking overall numbers president ready to roll Enthusiastic beta sites: HSSV, PHS/SPCA Software/Apps marginal costs low once implemented New sponsorship revenue stream for organizations Powerful, cohesive, high functioning, proven team Most worked together 4 years Already have built complex robust financial service to drive donations Built beta AdoptMeApp in a few months as volunteers Technology, startup leadership Great partnering skills; passion for animal welfare Broncos Story
  • Presentation for Maddies Fund | adoptmeapp.com | Cynthia Typaldos | 650 215-8406 | cynthiatypaldos@gmail.com 6 Adopt Me! Videos/Radio Palo Alto woman develops app in hopes of saving shelter animals' lives Click on logo to watch/listen to the video/audio clip
  • Presentation for Maddies Fund | adoptmeapp.com | Cynthia Typaldos | 650 215-8406 | cynthiatypaldos@gmail.com 7 Adopt Me! Press/Awards (click for link) Palo Alto woman develops app in hopes of saving shelter animals' lives HackPaloAlto AdoptMeApp Video Finalist Slot Story City of Palo Alto Wins Finalist Slot Wins Second Place Wins Finalist Slot Wins Second Place
  • Presentation for Maddies Fund | adoptmeapp.com | Cynthia Typaldos | 650 215-8406 | cynthiatypaldos@gmail.com 8 Demo what is AdoptMeApp? "Every Shelter Pet Now Has a New Happy Story" AdoptMeApp enables staff, volunteers, and fosterers in animal shelters and rescue groups to easily post and share linked stories, photos, and videos about adoptable pets
  • Presentation for Maddies Fund | adoptmeapp.com | Cynthia Typaldos | 650 215-8406 | cynthiatypaldos@gmail.com 9 Demo Benefits Taps into volunteer creativity and social networks Gives dynamic, rather than static, view of pet Lets adopter see how the pet interacts in many situations, with different people Especially great for fostered pets - shows how the pet fits into someones home and life. Takes advantage of foster situation!
  • Presentation for Maddies Fund | adoptmeapp.com | Cynthia Typaldos | 650 215-8406 | cynthiatypaldos@gmail.com 10 Demo Benefits Ellie dog in foster care at PHS/SPCA one poster foster dad (hashtag link) Darla cat in shelter at HSSV many posters volunteers and staff (hashtag link) HSSV all adoptable pets (link)
  • Presentation for Maddies Fund | adoptmeapp.com | Cynthia Typaldos | 650 215-8406 | cynthiatypaldos@gmail.com 11 Pet Profile Enhancement URL in AdoptMeApp posts link here so that people can find out how to adopt her
  • Presentation for Maddies Fund | adoptmeapp.com | Cynthia Typaldos | 650 215-8406 | cynthiatypaldos@gmail.com 12 Highly Leveraged Volunteers, and only a small % need to use it to create impact. Does not require staff participation. Small amount of volunteer mgmt. Any volunteer w/ smart phone can master it. No training needed. Uses existing social media for broadcast low technical and marketing risk Spreads word among social networks that staff doesnt have time to reach; leverages volunteers social graph Appropriate for all shelters/rescues, even those with none/poor tech infrastructure Allows organization to have oversight into volunteer interactions, especially important with fosterers. Identification of best practices. Shelters can learn from each other.
  • Presentation for Maddies Fund | adoptmeapp.com | Cynthia Typaldos | 650 215-8406 | cynthiatypaldos@gmail.com 13 Reduces Average Length of Stay (ALOS) AdoptMeApp could decrease ALOS by 5-10% Beth Ward, VP Ops, HSSV LengthofStayinfo:http://www.sheltermedicine.com/shelter-health-portal/information-sheets/length-of-stay Additional Animals That Can Pass Through System ALOS Additional Days ADDITIONAL PASS THRU Dogs in Shelter 27 days 10,800 400 Dogs in Shelters Dogs in Foster 54 days 2,400 44 Dogs in Foster Cats in Shelter 36 days 20,000 556 Cats in Shelter 1 Assumptions: ALOS for a dog in shelter/foster 30/60 days. ALOS for a cat in shelter 40 days Santa Clara Valley Shelters adopted out 4,000 dogs & 5,000 cats in 2013 10% of dogs in foster, the rest in shelters Current Situation 1 10% Reduction ALOS No. of Adoptions Out Total Days Frees up Dogs in Shelter 30 days 3,600 108,000 10,800 Days Dogs in Foster 60 days 400 24,000 2,400 Days Cats in Shelter 40 days 5,000 200,000 20,000 Days Total additional animals saved with no additional shelter space, foster or volunteer resources needed! 444 dogs + 556 cats = 1000/yr IN JUST SANTA CLARA COUNTY COALITION
  • Presentation for Maddies Fund | adoptmeapp.com | Cynthia Typaldos | 650 215-8406 | cynthiatypaldos@gmail.com 14 Introductions Marginal cost of software
  • Presentation for Maddies Fund | adoptmeapp.com | Cynthia Typaldos | 650 215-8406 | cynthiatypaldos@gmail.com 15 Increased Engagement Volunteers shelter fosterers Sponsors Adopters Amongst shelters & rescue groups
  • Presentation for Maddies Fund | adoptmeapp.com | Cynthia Typaldos | 650 215-8406 | cynthiatypaldos@gmail.com 16 Adopt Me! Beta Status Functional mobile app on Android and iOS; integration with server, photo compression, no major bugs Server backend up and running, database, integration w/ Twitter Primary features complete Database synchronization in development with IT depts; using semi-auto mechanism for now
  • Presentation for Maddies Fund | adoptmeapp.com | Cynthia Typaldos | 650 215-8406 | cynthiatypaldos@gmail.com 17 AdoptMeApp Beta Production Beta test experience has provided guidance in next stage of development to build production version List of features needed is now documented in the following categories: Server side: e.g. integration with animal database Mobile app for volunteers: e.g. background posting; UI/UX Mobile app for consumers: e.g. find a black cat near me AdoptMeApp website: e.g. store/display animals Shelter admin: e.g. management of users Volunteer rewards: