the Fitness Industry in New Zealand

Issues YOU want to know about

Alexandrea Anacan1187946

Should Fit ‘n’ Well expand to New Zealand?

1. The Obesity Factor

2.Work and Play Intertwined

3. Threats versus Opportunities

1. The Obesity Factor …

THE ISSUES…. 50% Percent of New Zealanders are overweight

More than quarter of the population are obese

Women tend to be more susceptible than men

The New Zealand government developed SPARC Push Play to encourage fitness

1…with Fit ‘n’ Well’s role to play.

…THE SOLUTIONS Aim for those who are overweight and obese as part of Fit ‘n’ Well’s target market

Reach out to the government as they are likely to support Fit ‘n’ Well’s strategy to help banish the problem

Fit ‘n’ Well will earn $$$ while fighting off OBESITY

2. Tired OF work or tired AT work?

As an employee do you feellethargic and unenthusiastic at work?

Maybe it’s BOTHAs an employer, do you feel like

your employees are not motivated enough?

…can help!Fit ‘n’ Well…

2. Work and Play!Is that

possible?!Yes it is.

Fit ‘n’ Well can provide easy access to their facilities during break times and after

hours

Fitness Benefits:

• Research has shown 70%

improvement in employees ‘

complex decision making

• Make employers, employees and

customers happier with

higher efficiency!

3. Fit ‘n’ Well’s Threats….?

Les Mills and Contours Gym are Fit ‘n’ Well’s two biggest competition

Major AdvantageLes Mills: date of

establishment(fitness business in New Zealand was booming);earned their reputation as

the “Father of Fitness”

Contours : Specified target market in New Zealand(Women)

3. Or Opportunities to gainAdvantages?

Fit ‘n’ Well versus… Contours

Men wanting Contours service

provided to women? Fit ‘n’ Well can

target both genders with exclusive clubs for women but offer

the same facilities and standards to

men as well.

Les Mills Fight reputation with

reputation: Les Mills earned the reputation through its establishment date. Fit ‘n’ Well can earn its reputation by providing fitness to those who are in NEED. These include people battling obesity.

“To expand or not to expand”

Is it still a question?

Fit ‘n’ Well… …has a target market of

people struggling with obesity which the government has high probability of supporting

…can create a positive workplace culture through fitness

…can compete with the 2 biggest market players

A recap...

“The oddslook good”

Want more information?

A management consulting report is available upon request. It contains detailed

information about the issues discussed in the power point.

Come on, ask for it. You know you want to…

I would like to thank…

About Contours- more than just a gym. (2009, April). Retrieved 18 April 2009 from http://www.contours.co.nz/AboutContours/tabid/90/Default.aspx.

About Contours New Zealand (2009). Reed Business Information 2005-2009 (v5.2.4.005). Retrieved on April 16, 2009 from http://www.hotfrog.co.nz/Companies/Contours-New-Zealand

Connell, J., & Grainger, S. (2002, July). Exploring attitudes to corporate fitness in Jersey: employer and employee perspectives. Managing Leisure, 7(3), 176-193. Retrieved April 11, 2009, doi:10.1080/13606710210163382

Croteau, K., Schofield, G., & McLean, G. (2006, June). Physical activity advice in the primary care setting: results of a population study in New Zealand. Australian & New Zealand Journal of Public Health, 30(3), 262-267. Retrieved April 12, 2009, from Business Source Premier database.

Indik, B. (1989, Summer89). Health and Fitness in the Workplace: Health Education in Business Organizations. Personnel Psychology, 42(2), 444-446. Retrieved April 12, 2009, from Business Source Premier database.

Join Les Mills. FAQ’s (2009). Retrieved April 18, 2009) from http://www.lesmills.co.nz/faqs.cfm#1.

Moore, P. (2000, June). MAKING MOVES. NZ Marketing Magazine, 19(5), 26. Retrieved April 12, 2009, from Business Source Premier database.

New Zealand SPARC (2008) Overview Push Play Campaign. Retrieved 21 April 2009 from http://pushplay.sparc.org.nz/about-push-play/overview.

Pearson, G. (2008, September 11). Fitness Industry Trends. Retrieved April 12, 2009, from http://ezinearticles.com/?Fitness-Industry-Trends&id=1488396

Quax, D. (2008, October). Step up to the Corporate Challenge. Chartered Accountants Journal, 87(9), 41-41. Retrieved April 12, 2009, from Business Source Premier database.

Sawyer-Morse, M.K. (2007, January). Worlds Apart — Men, Women, and Their Approach to Weight Loss: Today’s Dietitian .Vol. 9 No. 1 P. 508

Stoddart, V. & Padley, N. (2008-2009 December, January). Flying Fitness New Zealand Fitness Magazine 94.

Tobias, M., & Roberts, M. (2001, April). Modelling physical activity: a multi-state life-table approach. Australian & New Zealand Journal of Public Health, 25(2), 141-148. Retrieved April 12, 2009, from Business Source Premier database.

Why Invest in Workplace Wellness? (2007). Retrieved April 18, 2009 from http://www.sixpax.co.nz/fitness/why_invest_in_workplace_wellness.

Wicken, A. (2000, September). Wellness in industry. Work, 15(2), 95. Retrieved April 11, 2009, from Business Source Premier database

References for the content

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References for the finger pictures